A. Description of the Advisory Firm. Fruitful Advisory, LLC, a Delaware corporation established on January 29, 2024, is a registered investment adviser based in New York City. The Firm is a wholly-owned subsidiary of Fruitful, Inc., a corporation formed on June 7, 2021 under the laws of the State of Delaware. Our President is Sam Lewis and our Chief Compliance Officer is Emiliano Rios Caban. ECC Branch, LLC – a Small Business Investment Corporation - has an ownership interest of 50% in the Firm and venture capital fund 8VC has an ownership interest of 11% in the Firm.
B. Types of Advisory Services. Advisory Services at Fruitful are offered at no additional cost to Clients who have an active subscription to Fruitful’s financial wellness membership. Currently, these Advisory Services include Financial Planning Services and Investment Management Services. Fruitful’s Membership costs are discussed in Item 5.
1. Financial Planning Services. Fruitful provides web-based ongoing comprehensive financial planning through the firm's website, online application and client portal, and other technologies.
Financial planning involves an evaluation of a client's current and future financial state by using currently known variables to predict future cash flows, asset values, and withdrawal plans.
Clients will – with the careful assistance of a Fruitful Financial Guide - establish their goals and values around money through a series of conversations and via our online client portal. Rather than a traditional, static Financial Plan, the client receives a Roadmap designed around their situation but rooted in the principles of financial planning as governed by The CFP® Board. The client retains absolute discretion over implementation of the Roadmap and is free to accept or reject any recommendation from Fruitful.
Fruitful’s platform assists in the maintenance of, and helps to monitor, a client’s individual account parameters. This platform information may include types of accounts, investment objectives, overall financial conditions, personal and business assets, risk tolerances, and other factors unique to the client’s individual situation. Based on our client’s parameters and other factors, a Fruitful Guide will develop a customized Roadmap and other key documents. Periodic reviews, discussions, and shifting priorities may result in revisions to the client’s Roadmap.
In performing its services, Fruitful will rely on the information provided by clients. Each client is advised that it remains their responsibility to promptly notify Fruitful if there is ever any change in their financial situation or investment objectives for the purpose of reviewing, evaluating or revising their Roadmap. This helps clients make important personal and financial transitions in their lives by helping them plan, protect and grow their assets, provide for their families and achieve their personal and financial objectives. Depending on the complexity of a client’s personal needs and desires, this will be accomplished by providing some or all of the following financial planning services: ● Goal-Based Life Planning. Assisting clients in identifying their life goals (i.e. buying a home, paying off student loans, etc.) and determining the costs to pursue these goals. The Fruitful Guide will assist clients in taking an inventory of current assets and then work with clients

to develop a plan to make their future goals financially attainable.
● Cash Flow Analysis. Analyzing a client’s current income and expenses (including income taxes) and recommending a specific course of action regarding the appropriate savings necessary to fund the client’s various financial objectives.
● Retirement Analysis.Utilizing retirement income computer models to project cash flow needs and income available for retirement, analyze the impact of inflation on retirement income and evaluate client's retirement plan pay-out options and maximum benefits available through any employee benefit programs. If appropriate, coordinating client's retirement income and employee benefits with the asset allocation and investment strategy recommended by Fruitful.
● Asset Protection and Estate Planning. Advising clients on asset protection techniques in order to develop an estate plan. This may involve guidance toward establishing and/or implementing wills, revocable living trusts, irrevocable life insurance trusts, durable powers of attorney, health care powers of attorney and other estate planning techniques, which will typically be led by a client's outside attorneys.
In choosing how to implement elements of the client’s Roadmap, we may recommend other products and services offered by us, by other professionals, and/or offered by one of Fruitful’s affiliates. Accordingly, clients are advised that a conflict of interest exists if Fruitful recommends its own products and services or that of its affiliates, though such products and services are offered at no additional cost as part of their Membership.
Clients are under no obligation to act upon any of the recommendations made by Fruitful or its supervised persons under a financial planning arrangement and/or engage the services of any such recommended professional or affiliate. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any of Fruitful’s or its supervised persons’ recommendations. Fruitful will cooperate with any attorney, accountant, broker or other adviser chosen by the client regarding implementation of any such recommendations.
2. Investment Management Advisory Services. Fruitful also offers access to discretionary investment management services to its clients as part of their subscription. Such investment management services involve helping Members develop greater insight about the financial markets and tailoring their investment strategy. Fruitful creates an investment profile for each client that outlines the client’s current risk tolerance profile and details the inputs to the asset allocation and investment strategy decision. Investment Management Advisory Services include, but are not limited to, investment strategy, asset allocation, risk tolerance, personal investment policy, asset selection, rebalancing, and regular portfolio monitoring, along with on-going financial planning services.
C. Participation in Wrap Fee Programs. Fruitful does not participate in wrap fee programs.
D. Types of Investments. Client portfolios will primarily use Exchange Traded Funds (“ETFs”) and Index Funds; however, Fruitful will use other vehicles where it is appropriate.
E. Assets Under Management As of December 31, 2023, Fruitful had $1,384,519 in discretionary assets under management.