Description of Firm
Croak Asset Management, LLC d/b/a Croak Capital is a registered investment adviser based in Toledo, OH. We are
organized as a limited liability company ("LLC") under the laws of the State of Ohio. We have been providing
investment advisory services since 07/01/2018. We are owned by Croak Capital, LLC, which is directly owned by
Timothy R. Croak and Eric T. Croak.
The following paragraphs describe our services and fees. Refer to the description of each investment advisory
service listed below for information on how we tailor our advisory services to your individual needs. As used in
this brochure, the words "we," "our," and "us" refer to Croak Asset Management and the words "you," "your,"
and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is tailored
to meet our clients' needs and investment objectives.
If you participate in our discretionary portfolio management services, we require you to grant us discretionary
authority to manage your account. Subject to a grant of discretionary authorization, we have the authority and
responsibility to formulate investment strategies on your behalf. Discretionary authorization will allow us to
determine the specific securities, and the number of securities, to be purchased or sold for your account, the
broker or dealer to be used for securities transactions, and over the commission rates to be paid without obtaining
your approval prior to each transaction. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm, a power of attorney, or trading authorization forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing.
We may also offer non-discretionary portfolio management services. If you enter into non-discretionary
arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf of your
account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-
discretionary basis.
As part of our portfolio management services, in addition to other types of investments (see disclosures below in
this section), we may invest your assets according to one or more model portfolios developed by our firm. These
models are designed for investors with varying degrees of risk tolerance ranging from a more aggressive
investment strategy to a more conservative investment approach. Clients whose assets are invested in model
portfolios may not set restrictions on the specific holdings or allocations within the model, nor the types of
securities that can be purchased in the model. Nonetheless, clients may impose restrictions on investing in certain
securities or types of securities in their account. In such cases, this may prevent a client from investing in certain
models that are managed by our firm.
For clients who engage our firm for Portfolio Management Services we provide investment consulting to their
portfolio assets not under our direct management. These assets could include the client's defined contribution
plan, variable annuity, trust account, or self-directed IRA. For additional information, please refer to the Financial
Consulting Services below and in the Fees and Compensation section of this brochure.
Held Away Account Services
As part of our overall portfolio management services, we provide asset allocation review, rebalancing and
management services for accounts that are not held in custody of the qualified custodian(s) recommended by our
firm. These services are provided through an account aggregation service called Pontera (formerly FeeX). The
service primarily applies to ERISA and non-ERISA plan assets such as 401(k)s and 403(b)s, and other assets that
must be held in custody of the plan custodian(s). We regularly review the available investment options in these
accounts, monitor them, and periodically rebalance and implement our strategies using different tools as
necessary. If you elect to allow our firm to manage your assets through Pontera, you will be notified via email
when Fusion places trades through Pontera.
The client will grant access to Croak Asset Management via an online link provided by a third party. At no time
will Croak Asset Management ask for, store, or use your passwords to online accounts. All information regarding
these accounts will be held by a third party.
Note: As of January 2022, non-wrap portfolio management services are no longer offered by the firm. The firm
is in the process of transitioning all clients to the Croak Asset Management Wrap Fee Program.
Selection of Other Advisers
We may direct clients to third-party investment advisers. Before selecting other advisers for clients, we will verify
that all recommended advisers are properly licensed, notice filed, or exempt in the states where we are
recommending the adviser to clients.
Financial Planning and Consulting Services
We offer financial planning and consulting services, which typically involve providing a variety of advisory services
to clients regarding the management of their
financial resources based upon an analysis of their individual needs.
These services can range from broad-based financial planning to consultative or single subject planning. If you
retain our firm for financial planning services, we will meet with you to gather information about your financial
circumstances and objectives. We may also use financial planning software to determine your current financial
position and to define and quantify your long-term goals and objectives. Once we specify those long-term
objectives (both financial and non-financial), we will develop shorter-term, targeted objectives. Once we review
and analyze the information you provide to our firm and the data derived from our financial planning software,
we will deliver a written plan to you, designed to help you achieve your stated financial goals and objectives. As
part of our overall financial planning and consulting services, we may assist clients with the possibility of utilizing
Internal Revenue Code Section 1031, tax deferred exchanges, and we may recommend that the client invest their
exchange proceeds into Delaware Statutory Trusts.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial
information you provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or
needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any
of our recommendations, you are not obligated to implement the financial plan through any of our other
investment advisory services. Moreover, you may act on our recommendations by placing securities transactions
with any firm.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the needs of the
plan and the services requested by the plan sponsor or named fiduciary. In general, these services may include
an existing plan review and analysis, plan-level advice regarding fund selection and investment options, education
services to plan participants, investment performance monitoring, and/or ongoing consulting. These pension
consulting services will generally be non-discretionary and advisory in nature. The ultimate decision to act on
behalf of the plan shall remain with the plan sponsor or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational seminars
to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually negotiated basis.
All services, whether discussed above or customized for the plan based upon requirements from the plan
fiduciaries (which may include additional plan-level or participant-level services) shall be detailed in a written
agreement and be consistent with the parameters set forth in the plan documents.
Wrap Fee Program(s)
We are a portfolio manager to and sponsor of a wrap fee program, which is a type of investment program that
provides clients with access to several money managers or mutual fund asset allocation models for a single fee
that includes, financial planning, administrative fees, management fees, and transaction costs. If you participate
in our wrap fee program, you will pay our firm a single fee, which includes our money management fees, certain
transaction costs, and custodial and administrative costs. We receive a portion of the wrap fee for our services.
The overall cost you will incur if you participate in our wrap fee program may be higher or lower than you might
incur by separately purchasing the types of securities available in the program.
Transactions for your account must be executed by Schwab, a securities broker-dealer and a member of the
Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. To compare the cost
of the wrap fee program with non-wrap fee portfolio management services, you should consider the frequency
of trading activity associated with our investment strategies and the brokerage commissions charged by or other
broker-dealers, and the advisory fees charged by investment advisers. For more information concerning the Wrap
Fee Program, see Appendix 1 to this Brochure.
Types of Investments
We offer advice on exchange traded funds, equity securities, corporate debt securities, certificates of deposit,
municipal securities, variable annuities, mutual fund shares, options contracts on securities, money market funds,
and REITs. In addition, if appropriate, we may recommend private placements such as Delaware Statutory Trusts
(DSTs), structured notes, or other alternative investments.
Additionally, we may advise you on various types of investments based on your stated goals and objectives. We
may also provide advice on any type of investment held in your portfolio at the inception of our advisory
relationship.
Assets Under Management
As of March 12, 2024, Croak Asset Management manages approximately $212,602,628 in client assets on a
discretionary basis and approximately $526,508 in client assets on a non-discretionary basis.