Description of Firm
PCG Asset Management, LLC is a privately-held New Jersey limited liability company that has been
providing investment advisory services since 2008. The company also does business as Private Client
Group Asset Management. Throughout this disclosure brochure, the company is referred to as "PCG".
The principal owner of PCG is David W. Johnson.
As used in this brochure, the words "we," "our," and "us" refer to Private Client Group Asset
Management and the words "you," "your," and "client" refer to you as a client or prospective client of
our firm. Also, you may see the term Associated Person in this brochure. Our Associated Persons are
our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
Assets Under Management
As of December 31, 2021, we manage approximately $119,846,536 in client assets on a non-
discretionary basis, and approximately $16,781,365 in client assets on a discretionary basis.
Wrap Fee Services
We offer investment supervisory services as described in this wrap fee program brochure to
prospective and existing clients. We are the sponsor and investment adviser for the Program. A wrap-
fee program is a type of investment program that provides clients with asset management and
brokerage services for one all-inclusive fee. If you participate in our wrap fee program, you will pay our
firm a single fee, which includes money management fees, certain transaction costs, and custodial and
administrative costs. We receive a portion of the wrap fee for our services. The overall cost you will
incur if you participate in our wrap fee program may be higher or lower than you might incur by
separately purchasing the types of securities available in the Program. Prior to becoming a client under
the Program, you will be required to enter into a separate written agreement with us that sets forth the
terms and conditions of the engagement and describes the scope of the services to be provided, and
the fees to be paid.
PCG provides investment supervisory services under the following wrap fee programs:
Separately Managed Account Wrap Fee Program
For the Separately Managed Account ("SMA") Wrap Fee Program sponsored by our firm, PCG
provides investment management services on a non-discretionary basis. PCG will review the client's
present financial situation and will provide the client with advice as to the appropriate investment and
reinvestment of those assets of the client designated by the client to be subject to PCG's management.
Under the Separately Managed Account Program, PCG designates the active discretionary
management of the client's assets among certain independent money managers to be recommended
by PCG, based upon the investment objectives of the client. The client agrees to delegate to the
independent money managers all of client's powers with respect to the investment and reinvestment of
the client's assets and appoint the designated independent money manager as the client's limited
attorney and agent in fact with full authority to buy, sell or otherwise effect investment transactions
involving the client's assets. As such, the designated independent money manager is authorized to
buy, sell and trade in stocks, bonds, mutual funds, and other securities and/or contracts relating to the
same, on margin (provided that written margin authorization has been granted) or otherwise, and to
give instructions in furtherance of such authority to the registered broker-dealer and/or the custodian
for the client's account.
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As part of the SMA program, PCG will recommend one or more sub-advisers, such as Peapack
Private Wealth Management (an unaffiliated bank-owned trust company), to manage all, or a portion
of, your account on a discretionary basis. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and may hire and fire any sub-adviser without your prior approval. We
may pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships. The sub-adviser's exclusive
responsibility shall be to manage your account assets consistent with our firm's instructions. At all
times, our firm, and not the sub-adviser, shall remain exclusively responsible for initial and ongoing
suitability determination for the sub-adviser's investment strategy(ies), and client communications.
The annual fee for the Separately Managed Account Program is charged as a percentage of assets
under management for selection and monitoring of independent money managers. Advisory fees shall
be prorated and paid quarterly, in advance and will be assessed on or about the 15th day of each
quarter, based upon the balance (market value or fair market value in the absence of market value) of
the account under management on the first day of the previous quarter as calculated by the
custodian. If an account is terminated during a calendar quarter, fees will be adjusted pro rata
based upon the number of calendar days the calendar quarter that the advisory agreement was
effective. Under the SMA Program, the client receives both investment advisory services and the
execution of securities brokerage transactions for a single annual fee. However, unlike the mutual
fund wrap fee program (described below), the annual fee is not all-inclusive and the client will pay
certain additional fees beyond the advisory fee and execution fees. Details of the Separately Managed
Account Program fee are more fully described in the advisory agreement entered into with each client.
Assets Under Management Annual Fee
$0 - $99,9991.50%
$100,000 - $249,9991.50%
$250,000 - $499,9991.50%
$500,000 - $999,9991.25%
Over $1,000,0001.25%
Mutual Fund Wrap Fee Program
PCG also sponsors a wrap fee account arrangement that may be recommend to investment
management clients when appropriate. When PCG is retained as the portfolio manager under a wrap
fee account arrangement, the broker/dealer bills for the wrap account fees, executes the client's
portfolio transactions without commission charges per transaction, and may also act as a custodian, or
provides some combination of these or other services, all for a single fee. PCG receives a portion of
the wrap fee for its investment management services.
In providing investment management services as the portfolio manager under the Mutual Fund Wrap
Fee Program, PCG will either be provided with full discretionary authority to invest in securities and
investments of any type or limited discretionary authority to invest only in investment company
securities, including exchange traded funds (ETFs), and "no load" mutual and "load" mutual funds at
net asset value.
The mutual fund wrap fee program differs from the separately managed account wrap fee program in
that PCG handles the management of assets under the wrap fee program whereas PCG designates
independent money managers to handle the active management of assets under the separately
managed account program.
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Under the mutual fund wrap fee program, the client receives investment management services,
brokerage costs, administrative services, custody, management fees and performance reporting as a
single all-inclusive charge (the "wrap fee"). PCG receives a portion of the wrap fee for its investment
management services. Wrap fees are paid in advance through the custodian and are based on the
total assets under management.
Assets Under Management Annual Fee
On the amount up to $249,999 1.50%
On the next amount from $250,000-$499,9991.50%
On the next amount from $500,000-$999,9991.25%
On the next amount over $1,000,0001.00%
Important Additional Information
Fees Negoti able
PCG retains the right to modify fees, including minimum annual fees and minimum account sizes, in its
sole and absolute discretion, on a client-by-client basis based on the size, complexity and nature of the
advisory services provided.
You may terminate the agreement upon 30 days written notice to our firm. If you have pre-paid fees
that we have not yet earned, you will receive a prorated refund of those fees. If fees are payable in
arrears, you will be responsible for a prorated fee based on services performed prior to termination of
the financial planning agreement.
Direct Debiting of Client Accounts
In order for PCG's advisory fees to be directly debited from a client's account, the client must provide
written authorization permitting PCG to bill the custodian. PCG sends clients an invoice showing the
amount of the fee, the value of the assets on which the fee is based, and the specific manner in which
the fee was calculated. In addition, the account must be held by a qualified custodian and the qualified
custodian must agree to send to the client an account statement on at least a quarterly basis. The
account statement must indicate all amounts disbursed from the account including the amount of
advisory fees paid directly to PCG. Clients are encouraged to reconcile PCG's invoices with the
statement(s) received from the qualified custodian. If clients find any inconsistent information
between PCG's invoice and the statement(s) received from the qualified custodian, please call PCG at
the phone number located on the cover page of this brochure.
Termination of Client Relationship
A client agreement may be canceled at any time, by either party, for any reason upon receipt of written
notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded, and
any earned, unpaid fees will be due and payable. The client has the right to terminate an agreement
without penalty within five (5) business days after entering into the agreement. Clients may obtain their
refund in one of two ways – either by having the refund transferred directly into their account or by
check.
Investment Discretion
For those client accounts over which PCG has discretion, PCG requires clients to execute a
discretionary management agreement with limited power of attorney authorization and the appropriate
trading authorization forms to determine the amounts of securities that are bought or sold. Any
limitations on this discretionary authority shall be included in this written authority statement. Clients
may change or amend these limitations as required. All such amendments shall be submitted in
writing.
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PCG generally has discretionary authority to make the following determination without obtaining the
consent of the client before the transactions are effected: (1) which securities are bought and sold for
the account and (2) the total amount of securities to be bought and sold. PCG's authority in making
investment related decisions may be limited by account guidelines, investment objectives and trading
restrictions, as agreed between PCG and the client.
Mutual Fund Fees
All fees paid to PCG for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds to their shareholders. These fees and expenses are described in
each fund's prospectus. These fees will generally include a management fee, other fund expenses,
and a possible distribution fee. If the fund also imposes sales charges, a client may pay an initial or
deferred sales charge. A client could invest in a mutual fund directly, without the services of PCG. In
that case, the client would not receive the services provided by PCG which are designed, among other
things, to assist the client in determining which mutual fund or funds are most appropriate to each
client's financial condition and objectives. To the extent that client assets are invested in money market
funds or cash positions, the fees for monitoring those assets are in addition to the fees included in the
internal expenses of those funds paid to their own investment managers, which are fully disclosed in
each fund's prospectus. Accordingly, the client should review both the fees charged by the funds and
the fees charged by PCG to fully understand the total amount of fees to be paid by the client and to
thereby evaluate the advisory services being provided.
Trading and Other Costs
All fees paid to PCG for investment advisory services are separate and distinct from transaction fees
charged by broker dealers associated with the purchase and sale of equity securities and fixed-income
securities. In addition, fees do not include the services of any co-fiduciaries, accountants, broker
dealers or attorneys. Please see the section entitled "Brokerage Practices" on page 13 of this
disclosure brochure for additional information on brokerage and other transaction costs.
Withdrawal of Assets
You may withdraw account assets on notice to our firm, and subject to the usual and customary
securities settlement procedures. However, we design our portfolios as long-term investments and
asset withdrawals may impair the achievement of your specific investment objectives.
Wrap Fee Program Disclosures
•The benefits under a wrap fee program depend, in part, upon the size of the Account, the
management fee charged, and the number of transactions likely to be generated in the
Account. For example, a wrap fee program may not be suitable for Accounts with little trading
activity. In order to evaluate whether a wrap fee program is suitable for you, you should
compare the Program Fee and any other costs of the Program with the amounts that would be
charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
other execution costs, and custodial services comparable to those provided under the Program.
•In considering the investment programs described in this brochure, you should be aware that
participating in a wrap fee program may cost more or less than the cost of purchasing advisory,
brokerage, and custodial services separately from other advisers or broker-dealers.
•Our firm and Associated Persons receive compensation as a result of your participation in the
Program. This compensation may be more than the amount our firm or the Associated Persons
would receive if you paid separately for investment advice, brokerage, and other services.
Accordingly, a conflict of interest exists because our firm and our Associated Persons have a
financial incentive to recommend the Program.
•Similar advisory services may be available from other registered investment advisers for lower
fees.
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Additional Fees And Expenses
The Program Fee includes the costs of brokerage commissions for transactions executed through the
Qualified Custodian (or a broker-dealer designated by the Qualified Custodian), and charges relating to
the settlement, clearance, or custody of securities in the Account. The Program Fee does not include
mark-ups and mark-downs, dealer spreads or other
costs associated with the purchase or sale of
securities, interest, taxes, or other costs, such as national securities exchange fees, charges for
transactions not executed through the Qualified Custodian, costs associated with exchanging
currencies, wire transfer fees, or other fees required by law or imposed by third parties. The Account
will be responsible for these additional fees and expenses.
The wrap program fees that you pay to our firm for portfolio management services are separate and
distinct from the fees and expenses charged by mutual funds or exchange traded funds (described in
each fund's prospectus) to their shareholders. These fees will generally include a management fee and
other fund expenses. To fully understand the total cost you will incur, you should review all the fees
charged by mutual funds, exchange traded funds, our firm, and others.
As noted above, under the Separately Managed Account Program the client receives both
investment advisory services and the execution of securities brokerage transactions for a single annual
fee. However, unlike the Mutual Fund Wrap Fee Program, the annual fee is not all-inclusive and the
client will pay certain additional fees beyond the advisory fee and execution fees, such as charges
imposed directly at the mutual fund level, beyond the advisory fee and execution fees. Details of the
Separately Managed Account Program fee are more fully described in the advisory agreement entered
into with each client.
Additional Compensation
Certain supervised persons of PCG are registered representatives of First Allied Securities, Inc. As
registered representatives, these individuals may accept compensation for the sale of securities or
other investment products. The receipt of commissions could represent an incentive for these
individuals to recommend products based on the compensation received, rather than on a client's
needs. These types of conflicts of interest are disclosed in the PCG's disclosure brochure and clients
are informed they may purchase recommended investment products through other brokers or agents
not affiliated with PCG.
In the event the client desires, the client can engage certain PCG investment adviser representatives
(but not PCG itself) to provide securities brokerage services under a commission arrangement. Under
this arrangement, the client may implement securities transactions through these individuals in their
respective capacities as registered representatives of either First Allied Securities, Inc. Brokerage
commissions may be charged by these broker-dealers to effect these securities transactions and
thereafter, a portion of these commissions may be paid by these broker-dealers to such individuals.
Prior to effecting any transactions, the client will be required to enter into a new account agreement
with such broker-dealer(s). The brokerage commissions charged by these broker-dealers may be
higher or lower than those charged by other broker dealers. In addition, certain investment adviser
representatives associated with PCG, may also receive additional ongoing 12b-1 fees for mutual fund
purchases from the mutual fund company during the period that the client maintains the mutual fund
investment.
While PCG does not sell such securities products to its investment advisory clients, PCG does permit
certain related persons, in their individual capacities as registered representatives of broker-dealers, to
sell securities products to its investment advisory clients. A conflict of interest exists to the extent that
PCG recommends the purchase of securities where individuals associated with PCG receive
commissions or other additional compensation as a result of PCG's recommendations. Clients are
informed that they are under no obligation, contractually or otherwise, to purchase securities products
through any person affiliated with our firm.
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At PCG's discretion, advisory fees may be offset to the extent persons associated with PCG earn
commissions in their separate capacities as registered representatives and/or insurance agents.
PCG's exclusive form of compensation is from advisory fees. The firm does not receive commission
compensation from the sale of investment products.
Additional expenses (i.e., SEC fees, trailing commissions, annual IRA fees, and wire transfer fund
fees) are not covered under the wrap fee. It is possible that comparable or similar services may be
available to a client at a lower aggregate cost if they were separately provided and PCG was free to
choose any brokers to execute portfolio transactions. Accordingly, a prospective client should consider
the wrap fee in light of the aggregate services being obtained from each of the respective parties.
Additional information about the Wrap Fee Program, services, fees, conflicts, etc. is provided in the
Wrap Fee Program disclosure brochure.
Brokerage Selection
Best Execution
Best execution is generally defined as the "execution of securities transactions for clients in such a
manner that the client's total cost or proceeds in each transaction is the most favorable under the
circumstances." The best execution responsibility applies to the circumstances of each particular
transaction and an investment adviser must consider the full range and quality of a broker-dealer's
services, including, among other things, execution capability, commission rates, the value of any
research, financial responsibility and responsiveness.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer's services, including among others, the value of research provided, execution capability,
commission rates, and responsiveness. Consistent with the foregoing, while PCG will seek competitive
rates, it may not necessarily obtain the lowest possible commission rates for client transactions.
If the client requests PCG to arrange for the execution of securities brokerage transactions for the
client's account; PCG shall direct such transactions through broker-dealers that PCG reasonably
believes will provide best execution. PCG shall periodically and systematically review its policies and
procedures regarding recommending broker-dealers to its client in light of its duty to obtain best
execution.
Broker Analysis
PCG evaluates a wide range of criteria in seeking the most favorable price and market for the
execution of transactions. These include the broker-dealer's trading costs, efficiency of execution and
error resolution, financial strength and stability, capability, positioning and distribution capabilities,
information in regard to the availability of securities, trading patterns, statistical or factual information,
opinion pertaining to trading and prior performance in serving PCG. In selecting or recommending a
broker-dealer, PCG will consider the value of research and additional brokerage products and services
a broker-dealer has provided or will provide to PCG's clients and the firm. Receipt of these additional
brokerage products and services are considered to have been paid for with "soft dollars." Because
such services could be considered to provide a benefit to PCG, the firm has a conflict of interest in
recommending broker-dealers to clients. PCG could receive benefits by selecting a particular broker-
dealer to execute client transactions, and the transaction compensation charged by that broker-dealer
might not be the lowest compensation PCG might otherwise be able to negotiate. (See also the
"Research/Soft Dollars Benefits" section immediately below). Accordingly, if PCG determines in good
faith whether the amount of trading costs charged by a broker-dealer is reasonable in relation to the
value of the brokerage and research or investment management-related services provided by such
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broker. PCG's Managing Member is responsible for continuously monitoring and evaluation the
performance and execution capabilities of brokers that transact orders for our client accounts to ensure
consistent quality executions. In addition, PCG periodically reviews its transaction costs in light of
current market circumstances and other relevant information.
Research/Soft Dollar Benefits
Overview
PCG's use of soft dollars is intended to comply with the requirements of Section 28(e) of the Securities
Exchange Act of 1934. Section 28(e) provides a "safe harbor" for investment managers who use
commissions or transaction fees paid by their advised accounts to obtain investment research services
that provide lawful and appropriate assistance to the manager in performing investment decision-
making responsibilities.
As required by Section 28(e), PCG will make a good faith determination that the amount of commission
or other fees paid is reasonable in relation to the value of the brokerage and research services
provided. That is, before placing orders with a particular broker, PCG will generally determine,
considering all the factors described below, that the compensation to be paid to the broker is
reasonable in relation to the value of all the brokerage and research products and services provided by
the broker.
In making this determination, PCG will typically consider not only the particular transaction or
transactions, and not only the value of brokerage and research services and products to a particular
client, but also the value of those services and products in PCG's performance of its overall
responsibilities to all of its clients. In some cases, the commissions or other transaction fees charged
by a particular broker-dealer for a particular transaction or set of transactions may be greater than the
amounts another broker-dealer who did not provide research services or products might charge.
Research and Brokerage Products and Services
"Research" products and services PCG may receive from broker-dealers may include economic
surveys, data, and analyses; financial publications; recommendations or other information about
particular companies and industries (through research reports and otherwise); and other products or
services (e.g., computer services and equipment, including hardware, software, and data bases) that
provide lawful and appropriate assistance to PCG in the performance of its investment decision-
making responsibilities.
Consistent with Section 28(e), brokerage products and services (beyond traditional execution services)
consist primarily of computer services and software that permit PCG to effect securities transactions
and perform functions incidental to transaction execution. PCG generally uses such products and
services in the conduct of its investment decision-making generally, not just for those accounts whose
commissions may be considered to have been used to pay for the products or services.
Other Uses and Products
PCG may use some products or services not only as "research" and as brokerage (i.e., to assist in
making investment decisions for clients or to perform functions incidental to transaction execution) but
for administrative and other purposes as well. In these instances, PCG will make a reasonable
allocation of the cost of the products and services so that only the portion of the cost that is attributable
making investment decisions and executing transactions is paid with commission dollars and PCG
bears the cost of the balance. PCG's interest in making such an allocation differs from clients' interest,
in that PCG has an incentive to designate as much as possible of the cost as research and brokerage
in order to minimize the portion that PCG must pay directly.
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Directed Brokerage
First Allied
As discussed in the section entitled "Other Financial Industry Activities and Affiliations" of this
disclosure brochure, certain investment adviser representatives affiliated with PCG are, in their
respective individual capacities, registered representatives of First Allied Securities, Inc. These
individuals are subject to FINRA Rule 3040 which restricts registered representatives from conducting
securities transactions away from their broker dealer unless such broker-dealer provides written
consent.
Clients are advised that these individuals may be restricted to conducting securities transactions
through these broker-dealers unless they first secure written consent from such broker-dealers to
execute securities transactions though a different broker-dealer. Absent such written consent or
separation from these broker-dealers, these individuals are prohibited from executing securities
transactions through any other broker-dealer under such broker-dealer's internal supervisory policies.
PCG is cognizant of its duty to obtain best execution and has implemented policies and procedures
reasonably designed in such pursuit.
Client Direct Brokerage
Certain clients may direct PCG to use particular brokers for executing transactions in their accounts.
With regard to client directed brokerage, PCG is required to disclose that PCG may be unable to
negotiate commissions, block or batch orders or otherwise achieve the benefits described above,
including best execution. Directed brokerage commission rates may be higher than the rates PCG
might pay for transactions in non-directed accounts. Therefore, directing brokerage may cost clients
more money.
As a general rule, PCG encourages each client to compare the possible costs or disadvantages of
directed brokerage against the value of custodial or other services provided by the broker to the client
in exchange for the directed brokerage designation.
Trade Aggregation/Allocation
It is the objective of PCG to provide a means of allocating trading and investment opportunities
between advisory clients on a fair and equitable basis and in compliance with all applicable state and
federal guidelines. With respect to clients' accounts with substantially similar investment objectives and
policies, PCG may often seek to purchase or sell a particular security in each account. PCG will
aggregate orders only when such aggregation is consistent with PCG's duty to seek best execution
and is consistent with the investment objective of each client. No client account will be unfairly favored
over any other account. Each client that participates in an aggregated order will participate based on
the average execution price in that particular security. All transaction costs will be allocated pro rata
based on each client's participation in the transaction. All securities purchased or sold, whether the
order is filled completely or partially, will then be allocated pro rata based on the assets of each
account.
Trade Errors
Trade errors are promptly reported to the custodian and will be rectified by the custodian with no
adverse financial effect on the client.