Stronghold Wealth Management, LLC. is a state-registered investment adviser with its
principal place of business located in Florida. Listed below are the firm's principal
shareholders (i.e., those individuals and/or entities controlling 25% or more of this
company).
• Keith Downey
• Richard Alley
Stronghold Wealth Management offers the following advisory services to our clients:
PORTFOLIO MANAGEMENT
Our firm provides discretionary portfolio management to clients regarding the investment of
client funds based on the individual needs of the client. Through personal discussions in
which goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy and create and manage a client portfolio
based on that policy. During our data-gathering process, we determine the client’s
individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition
and background. Our investment recommendations are not limited to any specific product
or service offered by a broker-dealer or insurance company.
Because some types of investments involve certain additional degrees of risk, they will only
be implemented/recommended when consistent with the client's stated investment
objectives, tolerance for risk, liquidity and suitability. We do not limit our advice to any
particular investments or investment strategies.
Envestnet
Envestnet Asset Management, Inc. (Envestnet) is an investment management company
based in Chicago, Illinois. Envestnet’s platform provides Stronghold’s clients with access to
portfolio management services through independent investment advisers as well as
institutional clients such as pension or profit-sharing plans, trusts, estates, and corporations.
Envestnet provides our firm with an extensive range of services through its Private Wealth
Management programs, including Separately Managed Accounts, Mutual Fund Solutions,
ETF Solutions, Unified Managed Account, Multi-Manager Account, Manager Blends, ETF
Portfolios, Enhanced Portfolio Strategies and PMC Ultra Short-Term Fixed Income Portfolio
(each a “Program” and collectively “Programs”).
Envestnet reviews the investment strategies and performance of a wide range of sub-
managers and model providers then selects and monitors the approved sub-managers that
make investment decisions. Envestnet evaluates managers specializing in each of the asset
categories listed, including equities (both domestic and foreign); corporate debt; commercial
paper; certificates of deposit; municipal securities; mutual funds; real estate investment
trusts; government securities; options; and futures. Depending upon the model or strategy
chosen by the client, a portfolio may typically hold between 5 and 250 securities.
Selection of Other Advisors
In addition to Envestnet, Stronghold may refer clients to other Advisors. Stronghold will
retain discretionary authority to terminate the client’s relationship with the other adviser. All
selected advisors will be appropriately registered.
Stronghold Investment Portfolio Service
Stronghold clients have the option of participating in our firm’s Wrap Fee Program, which
has been designed to simplify the payment of management fees and brokerage expenses.
Under this program, Stronghold pays the transaction/execution costs associated with
securities trading in client accounts managed by Stronghold. This program poses a
significant conflict of interest for Stronghold since it presents a disincentive for our firm to
trade securities in the client account.
Please see Part 2A Appendix 1 of our Form ADV (the “W ra p F e e Pr og r a m Br o ch u r e ”) f o r
more information.
PENSION CONSULTING
Stronghold Wealth Management works with the Third Party Administrator and the Retirement
Plans (RP) to review the investment options available to the RP. Stronghold will obtain quotes
or proposals from plan administrators for Client to review, recommend investment options to
be included in the Plan, assist in monitoring investment options in the Plan and assist in
ongoing education to Plan participants as allowed by Client. Once the RP’s investments are
selected, the TPA will execute any transactions and clear the accounts. Stronghold, on a
periodic basis, will review reports and information generated from the TPA to assist the RP
Sponsor/Trustee in monitoring and evaluating the RP’s investment alternatives.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of
a client’s current and future financial state by using currently known variables to predict
future cash flows, asset values and withdrawal plans. Through the financial planning
process, all questions, information and analysis are considered as they impact and are
impacted by the entire financial and life situation of the client. Clients purchasing this
service receive a written report which provides the client with a detailed financial plan
designed to assist the client achieve his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate
information and financial goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning
for past, current and future years; then illustrate the impact of various investments
on the client's current income tax and future tax liability.
• INVESTMENTS: We analyze investment alternatives and their effect on the
client's portfolio.
• INSURANCE: We review existing policies to ensure proper coverage for life,
health, disability and long-term care.
• RETIREMENT: We analyze current strategies and investment plans to help the
client achieve his or her retirement goals.
• DEATH & DISABILITY: We review the client’s cash needs at death, income needs
of surviving dependents, estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies,
including as appropriate, living trusts, wills, review estate tax, powers of attorney,
asset protection plans, nursing homes and elder law.
We gather required information through in-depth personal interviews. Information gathered
includes the client's current financial status, tax status, future goals, returns objectives and
attitudes towards risk. We carefully review documents supplied by the client, including a
questionnaire completed by the client, and prepare a written report. Should the client
choose to implement the recommendations contained in the plan, we suggest the client
work closely with his/her attorney, accountant and insurance agent. Implementation of
financial plan recommendations is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning.
Typically, if contracted for, the financial plan is presented to the client within six months of
the contract date, provided that all information needed to prepare the financial plan has
been promptly provided.
Financial Planning recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company. All recommendations are of a generic
nature.
Assets Under Management
As of 12/31/2023, our firm managed discretionary assets totaling $136,009,181.