American Financial Advisors, LLC is a SEC-registered investment adviser with its principal place of
business located in Georgia. American Financial Advisors, LLC began conducting business in 2000.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company).
Michael David Stark, Chief Executive Officer, Managing Member, Owner
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Patrick Francis Viglotti, Member, Owner
American Financial Advisors, LLC offers the following advisory services to our clients:
Investment Supervisory Services (ISS); Individual Portfolio Management; and Model Portfolio
Management
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's personal circumstances are established, we develop a client's outlook and create and manage
a portfolio based on that outlook. During our data-gathering process, we determine the client’s
individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also review
and discuss a client's prior investment history, as well as family composition and background.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding the following
securities:
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Exchange-listed securities
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Securities traded over-the-counter
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Corporate debt securities (other than commercial paper)
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Certificates of deposit
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Municipal securities
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Mutual fund shares
United States governmental securities
Options contracts on securities
Our firm provides portfolio management services to clients using model asset allocation portfolios.
Each model portfolio is designed to meet a particular investment goal.
AFA has 4 target models set up for its clients. They are Aggressive, Moderate, Conservative and
Ultra Conservative. AFA's Aggressive model is made up of approximately 80% Equities and 20%
Fixed Income. The Moderate model is made up of approximately 65% Equities and 35% Fixed
Income. The Conservative model is made up of approximately 50% Equities and 50% Fixed Income.
The Ultra Conservative model is made up of approximately 40% Equities and 60% Fixed Income.
This allocation can change and is an approximation.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
To ensure that our initial determination of an appropriate portfolio remains suitable and that the
account continues to be managed in a manner consistent with the client's financial circumstances, we
will:
1. request any updated information regarding changes in the client's financial situation and investment
objectives; and
2. available to consult with the client at any given time.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of a client’s
current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information and
analysis are considered as they impact and are impacted by the entire financial and life situation of the
client. Clients pursuing this service receive a written report which provides the client with a detailed
financial plan designed to assist the client in achieving his or her financial goals.
In general, the financial plan can address any or all of the following areas:
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PERSONAL: We review family records, budgeting, personal liability, estate information and financial
goals.
• TAX & CASH FLOW: We analyze the client’s income tax and spending and planning for past,
current and future years; then illustrate the impact of various investments on the client's current
income tax and future tax liability.
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INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
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INSURANCE: We review existing policies to ensure proper coverage for life, health, disability, long-
term care, liability, home and automobile.
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RETIREMENT: We analyze current strategies and investment plans to help the client achieve his or
her retirement goals.
• DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving
dependents, estate planning and disability income. We refer them to appropriate experts when
necessary.
ESTATE: We refer clients to attorneys and/or other professionals to help them assess and develop
long-term strategies, including as appropriate, living trusts, wills, review estate tax, powers of
attorney, asset protection plans, nursing homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards
risk. We carefully review documents supplied by the client and prepare a written report. Should the
client choose to implement the recommendations contained in the plan, we suggest the client work
closely with his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation of
financial plan recommendations is entirely at the client's discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning.
Typically, the financial plan is presented to the client within three to six months of the contract date,
provided that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature and no
commissions or referral fees are received by AFA or its employees.
AMOUNT OF MANAGED ASSETS
As of 12/31/2023, we were actively managing $853,526,370 of clients' assets on a discretionary basis
plus $0.00 of clients' assets on a non-discretionary basis.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent specifically requested, AFA will generally provide planning and
consulting services regarding non-investment related matters, such as tax and estate planning,
insurance,
etc. Such services will generally be provided inclusive of AFA’s advisory fee set
forth at Item 5 below. Otherwise, such services will generally be provided for a
separate/additional fee per the terms and conditions of a separate stand-alone planning
agreement (exceptions can be made at AFA’s discretion). AFA does not serve as an attorney,
accountant, or insurance agent, and no portion of our services should be construed as same.
Accordingly, AFA does not prepare estate-planning documents, tax returns, or sell insurance
products. To the extent requested by a client, we may recommend the services of other
professionals for non-investment implementation purpose (i.e. attorneys, accountants,
insurance, etc.).
The client is under no obligation to engage the services of any such recommended
professional. The client retains absolute discretion over all such implementation decisions and
is free to accept or reject any recommendation from AFA and/or its representatives. If the client
engages any recommended unaffiliated professional, and a dispute arises thereafter relative to
such engagement, the client agrees to seek recourse exclusively from and against the
engaged professional. At all times, the engaged licensed professional[s], and not AFA, shall be
responsible for the quality and competency of the services provided.
Please Note: Retirement Rollovers-Potential for Conflict of Interest: A client or prospective
client leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former employer’s
plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash
out the account value (which could, depending upon the client’s age, result in adverse tax
consequences). If AFA recommends that a client roll over their retirement plan assets into an
account to be managed by AFA, such a recommendation creates a potential conflict of interest
if AFA will earn new (or increase its current) compensation as a result of the rollover. When
acting in such capacity, AFA serves as a fiduciary under the Employee Retirement Income
Security Act (ERISA), or the Internal Revenue Code, or both. No client is under any obligation
to roll over retirement plan assets to an account managed by AFA. AFA’s Chief Compliance
Officer, Andria Williams, remains available to address any questions that a client or
prospective client may have regarding the potential for conflict of interest presented by such
rollover recommendation.
Use of Mutual and Exchange Traded Funds: Most mutual funds and exchange traded funds
are available directly to the public. Thus, a prospective client can obtain many of the funds that
may be utilized by AFA independent of engaging AFA as an investment advisor. However, if a
prospective client determines to do so, he/she will not receive AFA’s initial and ongoing
investment advisory services. Use of DFA Mutual Funds: AFA utilizes mutual funds issued by
Dimensional Fund AFAs (“DFA”). DFA funds are generally only available through registered
investment advisers. Thus, if the client was to terminate AFA’s services, and not transition to
another adviser who utilizes DFA funds, restrictions regarding additional purchases of, or
reallocation among other, DFA funds will generally apply. In addition to AFA’s investment
advisory fee described below, and transaction and/or custodial fees discussed below, clients
will also incur, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g. management fees and other fund expenses). ANY
QUESTIONS: AFA’s Chief Compliance Officer, Andria Williams, remains available to address
any questions that a client or prospective client may have regarding the above.
Custodian Charges-Additional Fees: As discussed below at Item 12 below, when requested
to recommend a broker-dealer/custodian for client accounts, AFA generally recommends that
Fidelity (primarily for Delta 401k accounts) and/or Schwab serve as the broker-
dealer/custodian for client investment management assets. Broker-dealers such as Fidelity and
Schwab charge transaction fees for effecting securities transactions. In addition to AFA’s
investment advisory fee referenced in Item 5 below, the client will also incur transaction fees to
purchase securities for the client’s account (i.e., mutual funds and exchange traded funds,
individual bonds, etc.) ANY QUESTIONS: AFA’s Chief Compliance Officer, Andria Williams,
remains available to address any questions that a client or prospective client may have
regarding the above.
Tradeaway/Prime Broker Fees. If, in the reasonable determination of AFA, that it would be
beneficial for the client, account individual fixed income transactions may be effected through
broker-dealers other than the account custodian, in which event, the client generally will incur
both the fee (commission, mark-up/mark-down) charged by the executing broker-dealer and a
separate “tradeaway” and/or prime broker fee charged by the account custodian (i.e., Schwab,
Fidelity, etc.). ANY QUESTIONS: AFA’s Chief Compliance Officer, Andria Williams, remains
available to address any questions that a client or prospective client may have regarding
tradeaway arrangements.
Portfolio Activity. AFA has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, AFA will review client portfolios on an
ongoing basis to determine if any changes are necessary based upon various factors,
including, but not limited to, investment performance, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s investment objective. Based upon these
factors, there may be extended periods of time when AFA determines that changes to a client’s
portfolio are neither necessary nor prudent. Of course, as indicated below, there can be no
assurance that investment decisions made by AFA will be profitable or equal any specific
performance level(s).
Client Obligations. In performing our services, AFA shall not be required to verify any
information received from the client or from the client’s other professionals and is expressly
authorized to rely thereon. Moreover, it remains each client’s responsibility to promptly notify
AFA if there is ever any change in his/her/its financial situation or investment objectives for the
purpose of reviewing/evaluating/revising our previous recommendations and/or services.
Please Note: Investment Risk. Different types of investments involve varying degrees of risk,
and it should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or undertaken
by AFA) will be profitable or equal any specific performance level(s).