Investment Advisor Brochure
4A. Advisory Firm
MGA is a registered limited liability company (LLC) investment advisor formed in May
2017. The firm is owned by Madison III LLC and Anton Gerdes Jr. Madison III is owned
by David Kaplan, Tariel Aminov and Arik Eshel. MGA is focused on providing financial
planning services and portfolio management to all customers.
4B. Advisory Services
MGA provides financial planning and portfolio management to individuals and
businesses in New York and other states.
MGA acts as a fiduciary for all of its clients. That means MGA places the financial
concerns of its clients ahead of its own and only acts within the best interests of the
client. Prior to entering into any agreement, the client will be provided a Madison Global
Advisor’s Form ADV Part 2. This Disclosure Brochure provides clients with information
regarding MGA and the qualifications, business practices, and nature of advisory
Services/relationships that should be considered before becoming an advisory client of
MGA.
MGA provides services in the following areas:
Financial Planning
Portfolio Management
MGA will provide financial planning and analysis. Thus, MGA will help the client
understand their overall financial picture and help chart a course of financial objectives.
This will include consultation and advice regarding areas of concern including cash flow,
planning for college, planning for retirement, education planning, planning for the
purchase of a home, proper budgeting, and management of debt, charitable donations,
insurance issues, health care planning, and retirement needs. The specific financial
plan created will vary depending upon the specific needs of the client.
To facilitate the financial plan MGA will interview the client and determine the specific
financial concerns and needs. Once the needs are determined MGA will examine and
analyze the information presented.
Portfolio Management
MGA has developed an approach to personal, professional, and business portfolio
management which seeks to maximize long-term goals and expectations while
managing risk. Therefore, prior to recommending any portfolio MGA will work with each
client to understand their individual situation. This will include a review of the client’s
financial goals, net worth, cash flow, tax planning, insurance needs, retirement planning,
portfolio review, educational planning and charitable donations. After that consultation
with a full understanding of the client’s personal, professional, business and financial
situation a strategy can be recommended. Specifically, MGA will recommend selections
of strategies that may include stocks, convertible
bonds, corporate debt securities, U.S.
Government securities, certificates of deposit, mutual funds and exchange-traded funds
and any other strategy deemed appropriate.
4C. Tailoring Services
Each client’s needs and objectives may vary therefore MGA tailors its services to the
needs of each client. Further, the client may place restrictions on investing in certain
securities or certain types of securities.
4D. Wrap Fee Program
Under the Wrap Program, Madison is able to offer participants discretionary investment
management services for a single specified annual fee, inclusive of trade execution,
custody, reporting, and investment management fees. The negotiable annual fee is
based upon a percentage (%) of the total market value and type of assets placed under
management, generally between 1.00% and 2.00%, which shall be based upon various
objective and subjective factors, including, but not limited to: anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of the engagement, anticipated
services to be rendered, grandfathered fee schedules, employees and family members,
courtesy accounts, competition, negotiations with client and the level and scope of the
overall investment advisory services to be rendered. Registrant’s annual investment
management fee (and the RBC Wrap Fee Program fee) shall be prorated and debited
quarterly, in advance, based upon the market value of the assets on the last day of the
previous quarter. In the event that the fee is determined quarterly, in advance, based
upon the market value of such assets on the last day of the previous quarter, Madison’s
policy is to treat intra-quarter account additions and withdrawals equally, unless
indicated to the contrary on the Madison’s written Brochure and/or Investment Advisory
Agreement executed by the client. Participation in the Wrap Program and/or RBC Wrap
Fee Program may cost more or less than purchasing such services separately. Under
Madison’s wrap program, the client generally receives investment advisory services, the
execution of securities brokerage transactions, custody and reporting services for a
single specified fee. In addition, the fees charged for participation in the Wrap Program
and/or RBC Wrap Fee Program may be higher or lower than those charged by other
sponsors of comparable wrap fee programs. The terms and conditions of a wrap
program engagement are fully discussed in Madison’s Wrap Fee Program Brochure.
4E. Assets Under Management
As of September 19, 2022, MGA had approximately $54 million under management.