Introduction.
Range Advisory Inc., (the “Firm” or “Range Advisory ”) was formed in December
2023 to provide financial planning and monitoring services online to clients. The principal
owners of the business are Range Finance, Inc.
Types of Advisory Services.
Range Advisory offers financial planning services by making discretionary and non-
discretionary recommendations on a client's financial outlook.
Discretionary Services
Discretionary services are limited to investment accounts managed by Range Advisory ,
through its Financial Planners , using one or more Turn-key Asset Management
Platforms (TAMPs). Through TAMPs with which Range Advisory has entered into an
agreement, Range Advisory , through its Planner s, provides clients with discretionary
investment advisory services through the use of asset management strategies or models
offered by third party investment advisors (each third-party investment adviser referred to
herein as a “TAMP adviser”). TAMP advisers are subject to review by Range Advisory and
are subject to future change from time to time. Please consult your Planner for information
regarding the available TAMP advisers and their strategies and models.
Discretionary investment clients using TAMP services will have access to one or more TAMPs’
fully-integrated platform with a spectrum of investment strategies. Discretionary advisory
clients authorize Range Advisory to select TAMP investment strategies (pursuant to
investment objectives and strategies chosen by the client). TAMP investment strategies may
include investments in mutual funds, ETFs, equities, fixed income securities and other
securities or may include sub-advisory services of TAMP advisers. With respect to fund
investments, clients are referred to the individual mutual fund or ETF prospectus for the risks
associated with each specific fund.
Non-Discretionary Services
All other Range Advisory services are offered on a non-discretionary basis. Under such
customized engagements, Range Planner s offer general advice on clients’ investment
objectives based on specific questions or general discussions with the client. This
relationship is set out in an non-discretionary advisory agreement between Range Advisory
and the client. The Planner obtains the necessary financial data from the client, assists the
client in determining the suitability of the advisory services and assists the client in setting
the appropriate investment objective. The Planner provides periodic investment advice
that is tailored to the individual needs of the client based on the investment objective
discussed with the client.
This advice may include portfolio construction and optimization advice, as well as advice
regarding particular equities (both public and private), bonds, ETFs, mutual funds, and other
investments and may include investments held in a client’s brokerage accounts, 529 plan
accounts, retirement accounts, such as 401(k) and IRA accounts, and other financial accounts.
Range Advisory ’s purpose is to provide guidance to clients in every aspect of their financial
well-being. Not only does Range Advisory provide advisory services on portfolio
investments, Range Advisory also provides feedback and guidance on credit cards, loans,
student debt, housing expenses, insurance, and other financial products
or services.
Therefore, while the primary goal of collecting client information is to provide investment
advice in a fiduciary capacity to the client, the Firm also utilizes this information to make
recommendations about a variety of financial products (e.g. credit cards, loans, insurance
products, and investment opportunities) and services that may aid each client in his or her
financial journey.
As it relates to a client's financial planning needs, where appropriate, Range Advisory may
discuss investment-related products offered by third-party companies. Some of the products
and services offered by third-party companies are accessible to clients through the Range
Advisory platform. Each third-party product or service listed on the Range Advisory
platform has its own fee model that is explained to clients up front and determined by the
third-party company that is offering the product or service. For instance, ETFs and mutual
funds that Range Advisory may discuss with clients charge their own internal management
and administrative fees, which are disclosed in each respective fund's prospectus.
Range Advisory only recommends products and services that are determined to be in the
best interest of our clients. The client always has the right to decide whether to act on
recommendations (for example, with respect to insurance products, savings accounts, or
student loan refinancing origination services). If a client decides to implement any
recommendation, the client may, but is under no obligation to, utilize Range Advisory or
one of its Planner s to implement those recommendations.
Client Investment Objectives and Restrictions.
With respect to both discretionary and non-discretionary advisory services, Range Advisory
tailors any advisory services to the individual needs of its clients. When clients join the
platform, they undergo a detailed onboarding process in which information about their
personal and financial lives are captured to best understand their entire financial picture.
Part of this process includes clarifying what their short-, medium-, and long-term goals are
when it comes to their money. Clients also add any financial accounts, balances, and details
that are relevant to their finances by uploading statements, connecting via securely
established API-connections with their financial provider (if made available by their
provider), or manually entering the data.
Clients are encouraged to ask questions directly within Range Advisory ’s financial
platform that are answered by Range Advisory ’s Planner s. Some of these answers may
be general recommendations while other answers may be of a more specific nature.
Clients may impose restrictions on investing in certain securities or types of securities.
With respect to non-discretionary advisory services, clients always have the choice to accept
or reject the advice from Range Advisory ’s financial platform and/or its Planner s. With
respect to discretionary advisory services, Range Advisory ’s Planner s will be making
selections based on information the member shared and the members risk profile.
Wrap Fee Program.
Range Advisory does not participate in wrap fee programs.
Assets under management.
As of the date of this Brochure, the Firm manages $27.2M on a discretionary basis and has
no non-discretionary assets under management.