9AT: CARDINAL WEALTH ADVISORY, LLC

CARDINAL WEALTH ADVISORY, LLC

CARDINAL WEALTH ADVISORY, LLC

Adviser Profile

As of Date	03/26/2026
Registration	SEC, Approved, 05/02/2022
Other registrations (2)	Tennessee, Terminated, 02/27/2023 Tennessee, Approved, 08/14/2012
ADV Location	MEMPHIS, TN, United States
Contact Info	901 xxxxxxx

AUM^*	273,224,667 31%
of that, discretionary	242,895,094 17%
Number of Employees	3
of those in investment advisory functions	2
Private Fund GAV^*	0
Avg Account Size	1,214,332 15%
% High Net Worth	39.81% -5%
SMA’s	No
Private Funds	0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Banking or thrift institutions
- Insurance companies
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

243M 208M 173M 139M 104M 69M 35M

2022 2023 2024 2025 2026

Discretionary

Non-discretionary

Private Funds

No private funds

Employees

Brochure Summary

Overview

Cardinal Wealth Advisory, LLC ("Cardinal Wealth" or "Adviser") was founded in October 2005 and offers comprehensive investment advisory services to its clients, focusing on consulting and management services. The advisory services offered by Cardinal Wealth are normally offered as a complete package. When appropriate, Cardinal Wealth may offer certain services as stand alone services if doing so is consistent with the needs of the client and the investment philosophy of Cardinal Wealth. Fees for these stand-alone services are typically billed separately and are not included in the stated advisory fee. As of December 2023, Cardinal Wealth Advisory provided investment advisory services on a discretionary basis on assets of approximately $145 million. Founder and Managing Principal Daniel Talmadge Keel, III born 1962 BA Millsaps College 1984 Business Administration Mr. Keel began his career in financial services in 1984, working with clients in the area of financial, estate, and business planning. In 1988, he joined Morgan Keegan & Co. where he held the title of Managing Director. His tenure at Morgan Keegan included working as a financial advisor with affluent individuals in the Private Client Group as well as work as a successful institutional equity salesman in the Equity Capital Markets Divisions. His practice consisted of individual consultation

in the matters of comprehensive wealth management issues such as financial, estate, and businesses succession planning as well as investment management consulting. Dan is the founder and Managing Principal of Cardinal Wealth Advisory. Dan is a member of the New Memphis Institute, a Goals for Memphis Initiative, and is a graduate of Leadership Memphis. Investment Advisor Representative Wilson P. Barton, IV Born 1995 BS Birmingham Southern University 2018 Business Administration Mr. Barton attended Birmingham Southern University from 2014-2018. While in college he worked as an intern with Sunburst Financial Group in Birmingham Alabama. After graduation he joined Sunburst as a full-time employee. He served as an Investment Advisor Representative there until he joined Cardinal Wealth Advisory in August of 2020. Chief Compliance Officer Sara D. Wellford born 1960 BA Vanderbilt University 1982 Mrs. Wellford currently serves as portfolio performance analyst and Chief Compliance Officer of Cardinal Wealth Advisory. Sara was employed by Morgan Keegan from 1982 to 1996. She served as the head of the firm's financial planning department and headed the firm's Private Client Group portfolio performance department until the birth of her first child and subsequent retirement in 1996. She joined Cardinal Wealth Advisory in February 2007.