Description of Advisory Firm
Conquis is a privately owned limited liability company headquartered in Millbrae, CA. The Firm was formed
in 2022 and is owned by Katherine Simmonds. Conquis is registered as an investment adviser with the
U.S. Securities and Exchange Commission.
As of December 31, 2023, Conquis managed approximately $206,851,895 in assets on a discretionary
basis. The Firm does not offer a wrap program.
While this brochure generally describes the business of the Firm, certain sections also discuss the activities
of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on the Firm’s behalf and is subject to the Firm’s supervision or control.
Advisory Services Offered
The Firm offers discretionary and non-discretionary investment management and investment advisory
services as well as financial planning and consulting. Prior to the Firm rendering any of the foregoing
advisory services, clients are required to enter into one or more written agreements with the Firm setting
forth the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
Investment Management Services
The Firm offers continuous and regular investment supervisory services on a discretionary and non-
discretionary basis as well as financial planning and consulting. We work with clients and have the ongoing
responsibility to select and/or make recommendations based upon the objectives of the client, as to
specific securities or other investments that he/she recommends or purchases/sells in clients’ accounts.
We utilize a variety of investment types when making investment recommendations/purchases in client
accounts which include, but are not limited to equity securities, fixed income securities, ETFs, mutual
funds, and independent investment managers. The investments recommended/purchased are based on
the clients’ individual needs, goals, and objectives. The Firm offers investment advice on any investment
held by the client at the start of the advisory relationship. We describe the material investment risks under
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss. Financial Planning will be provided
to clients as a part of the Investment Management Services. When being provided as a stand-alone service
it is described in this section under Financial Planning and Consulting Services below.
We discuss our discretionary authority below under Item 16 – Investment Discretion. We describe the fees
charged for investment management services below under
Item 5 – Fees and Compensation.
Financial Planning and Consulting
The Firm provides a variety of financial planning and consulting services to individuals, families and other
clients regarding their financial resources based upon an analysis of client’s current situation, goals, and
objectives. Financial Planning encompasses one or more of the following areas: investment planning,
retirement planning, education planning, cash flow planning and budgeting, risk management, estate
planning, gifting strategies, business planning, among others. Consulting services may include a
specialized look at a particular financial planning or investment issue.
Services provided under a financial planning agreement are generally one-time contracts but can also be
ongoing. The client is under no obligation to act upon the investment adviser’s recommendation. If the
client elects to act on our recommendations, the client is under no obligation to engage our advisory
services.
We describe fees charged for Financial Planning and Consulting Services below under Item 5 - Fees and
Compensation.
Use of Independent Managers and Sub-Advisors
The Firm may select certain Independent Managers and/or Sub-Advisors to actively manage a portion of
its client assets. The specific terms and conditions under which a client engages an Independent Manager
and/or Sub-Advisor may be set forth in a separate written agreement with the designated Independent
Managers engaged to manage their assets.
The Firm evaluates a variety of information about Independent Managers and/or Sub-Advisors, which may
include the Independent Managers and/or Sub-Advisors public disclosure documents, materials supplied
by the independent managers themselves and other third-party analyses it believes are reputable. To the
extent possible, the Firm seeks to assess the Independent Manager’s and/or Sub-Advisor’s investment
strategies, past performance, and risk results in relation to its clients ’individual portfolio allocations and
risk exposure. The Firm also takes into consideration each Independent Manager’s and/or Sub-Advisor’s
management style, returns, reputation, financial strength, reporting, pricing, and research capabilities,
among other factors.
The Firm continues to provide services relative to the discretionary selection of the Independent
Managers and/or Sub-Advisor. On an ongoing basis, the Firm monitors the performance of those accounts
being managed by Independent Managers. The Firm seeks to ensure the Independent Managers and/or
Sub-Advisor strategies and target allocations remain aligned with its client’s investment objectives and
overall best interests.