A. Firm Information
Joel Adams and Associates Inc. (“Adams and Associates” or the “Advisor”) is a registered investment advisor
with the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Corporation under
the laws of the State of North Carolina. JB Adams and Associates Inc. was founded in April 1994. The legal
entity name was changed to Joel Adams and Associates Inc. in April 2022 and became a registered investment
advisor in April 2022. Adams and Associates is owned and operated by Bray Creech (Principal, Financial Advisor
and Chief Compliance Officer) and Chad Storck (Principal).
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by Adams and Associates.
B. Advisory Services Offered
Adams and Associates offers advisory services to individuals, high net worth individuals, families, trusts, estates,
small businesses, charitable organizations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate conflicts
of interest. Adams and Associates’ fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Wealth Management Services
Adams and Associates provides customized wealth management solutions for its Clients. This is achieved
through continuous personal Client contact and interaction while providing discretionary wealth management and
related advisory services. Adams and Associates works closely with each Client to identify their investment goals
and objectives as well as risk tolerance and financial situation in order to design a portfolio strategy. Adams and
Associates will typically construct investment portfolios utilizing individual equities, exchange-traded funds
(“ETFs”), and/or individual bonds to achieve the Client’s investment goals. The Advisor may also utilize
investment management programs sponsored the Custodian and its affiliates. The investment programs provide
access to investment products and unaffiliated money managers (as described below). The Advisor may also
utilize mutual funds and/or other types of investments, as appropriate, to meet the needs of the Client. The
Advisor may retain certain legacy investments based on portfolio fit and/or tax considerations.
Adams and Associates’ investment approach is primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Adams and Associates will construct, implement, and monitor the portfolio to ensure it meets the
goals, objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity
to place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
Adams and Associates evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. Adams and Associates may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Adams and Associates may recommend specific positions to increase sector
or asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against
the market movement. Adams and Associates may recommend selling positions for reasons that include, but are
not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of
securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Use of Independent Managers – Adams and Associates may recommend that a Client utilize one or more
unaffiliated investment managers or investment platforms (collectively “Independent Managers”) for all or a
portion of a Client’s investment portfolio. In such instances, the Client may be required to authorize and enter into
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an agreement with the Independent Manager[s] that defines the terms in which the Independent Manager[s] will
provide investment management and related services. The Advisor will assist in the development of the initial
policy recommendations and managing the ongoing Client relationship. The Advisor will perform initial and
ongoing oversight and due diligence over the selected Independent Manager[s] to ensure the Independent
Managers’ strategies and target allocations remain aligned with its clients’ investment objectives and overall best
interests. The Client, prior to entering into an agreement with unaffiliated investment manager[s] or investment
platform[s], will be provided with the Independent Manager's Form ADV 2A (or a brochure that makes the
appropriate disclosures).
At no time will Adams and Associates accept or maintain custody of a Client’s funds or securities, except for the
limited authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar
transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Financial Planning Services
Adams and Associates will typically provide a variety of financial planning and consulting services to Clients.
Services may be offered as part of an overall wealth management engagement or contracted separately.
Generally, such financial planning services involve preparing a formal financial plan or rendering a specific
financial consultation based on the Client’s financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including but not limited to, investment planning, retirement planning,
personal savings, education savings, insurance needs, and/or other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. Adams and Associates may
also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique situation. For
certain financial planning engagements, the Advisor will provide a written summary of the Client’s financial
situation, observations, and recommendations. For project-based or ad-hoc engagements, the Advisor may not
provide a written summary. Project-based financial plans or consultations are typically completed within six (6)
months of contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for wealth management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Retirement Plan Advisory Services
Adams and Associates provides non-discretionary retirement plan advisory services on behalf of the retirement
plans (each a “Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are
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designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants.
Each engagement is customized to the needs of the Plan and Plan Sponsor. Services generally include:
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
• Investment Policy Statement (“IPS”) Design and Monitoring
• Investment monitoring and oversight (3(21) Services)
• Investment Management (3(38) Services)
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
• Benchmarking Services
These services are provided by Adams and Associates serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of Adams and Associates’ fiduciary status, the specific
services to be rendered and all direct and indirect compensation the Advisor reasonably expects under the
engagement.
C. Client Account Management
Prior to engaging Adams and Associates to provide advisory services, each Client is required to enter into one or
more written advisory agreements with the Advisor that define the terms, conditions, authority, and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Adams and Associates, in connection with the Client, will develop
a strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Adams and Associates will develop a strategic asset allocation that is targeted to meet
the investment objectives, time horizon, financial situation, and tolerance for risk for each Client or
unique client goal.
• Portfolio Construction – Adams and Associates will develop a portfolio for the Client that is intended to
meet the stated goals and objectives of the Client.
• Wealth Management and Supervision – Adams and Associates will provide wealth management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
For certain Clients, Adams and Associates includes securities transaction fees together with its wealth
management fees. Including these fees into a single asset-based fee is considered a “Wrap Fee Program”. The
Advisor customizes its wealth management services for its Clients. The Advisor sponsors the Adams and
Aassociates Wrap Fee Program solely as a supplemental disclosure regarding the combination of fees.
Depending on the level of trading required for the Client’s account[s] in a particular year, the Client may pay more
or less in total fees than if the Client paid its own transaction fees. Please see Appendix 1 – Wrap Fee Program
Brochure, which is included as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2023, the Advisor manages $244,444,899 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.