A. Firm Information
SineCera Capital, LLC (“SineCera Capital” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as an LLC under the laws
of the State of Delaware and is located in the State of Texas. SineCera Capital was founded in June
2019 and is majority owned and operated by Kevin Kaylakie (Founder, Chief Executive Officer, and
Chief Compliance Officer), Adam Packer (Chief Investment Officer), and Connee Sullivan (Managing
Director, Head of Family Office Services). This Disclosure Brochure provides information regarding the
qualifications, business practices, and the advisory services provided by SineCera Capital.
B. Advisory Services Offered
SineCera Capital offers investment advisory services to high-net-worth individuals, family offices,
trusts, estates, businesses, and private foundations (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a
fiduciary, the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks
to mitigate potential conflicts of interest. SineCera Capital's fiduciary commitment is further
described in the Advisor’s Code of Ethics. For more information regarding the Code of Ethics, please
see Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.
Investment Management Services
SineCera Capital generally provides customized investment advisory solutions for Clients across its
Advisory services. This is achieved through continuous personal Client contact and interaction while
providing discretionary and non-discretionary investment management and related advisory services.
SineCera Capital works closely with each Client to identify their investment goals and objectives as
well as risk tolerance and financial situation to create a customized portfolio strategy. SineCera Capital
will then construct an investment portfolio, consisting of low-cost, diversified mutual funds and/or
exchange-traded funds (“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize
alternative investments, individual stocks, bonds, or options contracts to meet the needs of its Clients.
The Advisor may retain certain types of investments based on a Client’s legacy investments based on
portfolio fit and/or tax considerations.
SineCera Capital’s investment strategies are primarily long-term focused, but the Advisor may buy,
sell, or re-allocate positions that have been held for less than one year to meet the objectives of the
Client or due to market conditions. SineCera Capital will construct, implement, and monitor the
portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance agreed to by the
Client. Each Client will have the opportunity to place reasonable restrictions on the types of
investments to be held in their respective portfolio, subject to acceptance by the Advisor.
SineCera Capital evaluates and selects investments for inclusion in Client portfolios only after applying
its internal due diligence process. SineCera Capital may recommend, on occasion, redistributing
investment allocations to diversify the portfolio. SineCera Capital may recommend specific positions
to increase sector or asset class weightings. The Advisor may recommend employing cash positions
as a possible hedge against market movement. SineCera Capital may recommend selling positions
for reasons that include, but are not limited to, harvesting capital gains or losses, business or sector
risk exposure to a specific security or class of securities, overvaluation or overweighting of the
position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client
needs, or any risk deemed unacceptable for the Client’s risk tolerance.
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At no time will SineCera Capital accept or maintain custody of a Client’s funds or securities, except for
the limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the
designated account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see
Item 12 – Brokerage Practices.
Financial Planning Services
SineCera Capital will typically provide a variety of financial planning and consulting services to Clients
as part of its family wealth advisory services. Services are offered in several areas of a Client’s financial
situation, depending on their goals and objectives. Generally, such financial planning services involve
preparing a formal financial plan or rendering a specific financial consultation based on the Client’s
financial goals and objectives. This planning or consulting may encompass areas of need including
but not limited to, investment planning, retirement planning, personal savings, education savings,
and other areas of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to, the Client will usually include
general recommendations for a course of activity or specific actions to be taken by the Client. For
example, recommendations may be made that the Client start or revise their investment programs,
commence- or alter retirement savings, establish education savings, and/or charitable giving
programs. SineCera Capital may also refer Clients to an accountant, attorney, or other specialists as
appropriate for their unique situation.
Financial planning and consulting recommendations pose a conflict between the interests of the
Advisor and the interests of the Client. For example, the Advisor has an incentive to recommend that
Clients engage the Advisor for investment management services or to increase the level of
investment assets with the Advisor, as it would increase the amount of advisory fees paid to the
Advisor. Clients are not obligated to implement any recommendations made by the Advisor or
maintain an ongoing relationship with the Advisor.
If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Separately Managed Account Services
The Advisor may choose to offer separately managed account services, which involve investment of
client assets in established portfolio strategies of the firm. SineCera Capital’s core portfolio strategy
seeks to balance risk contributions between equities, fixed income, and inflation-hedging asset. This
“risk balanced” approach seeks to generate superior risk-adjusted returns versus traditional
“diversified” strategies that tend to have most of the risk concentrated in equities.
Portfolio Monitoring and Consulting Services
The Advisor may choose to offer portfolio monitoring and consulting as a stand-alone service. The
Advisor will perform ongoing monitoring of the Client portfolio(s), account aggregation, and/or
provide investment advice on a non-discretionary basis to the Client. The Advisor shall provide
periodic reporting at least quarterly or more frequently based on the Client’s specific needs. The
investment advice may be provided regarding asset allocation, investment portfolio construction,
investment selection or any other services based on the needs and objectives of the Client. The
Advisor may also assist the Client in designing personal financial goals and objectives to help further
support the ongoing monitoring and advice rendered to the Client.
Family Office Consulting
SineCera offers family office consulting services, where the Advisor will assist in the design and
implementation of financial goals and objectives through ongoing recommendations. SineCera will
coordinate with the Client’s accounting, legal, or investment professionals to provide a holistic
approach to the Client’s finances. This service may also include the identification and review of
vendors that may help the Client achieve the desired financial outcome.
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Family Office Services
The Advisor also offers comprehensive family office services which encompasses financial
administration and other services.
Financial Administration services include but are not limited to document e-vaulting, personal
accounting and budgeting, bill pay, tax organization, payroll administration, and tracking of oil & gas
interests and real estate interests.
Other Family Office Services would include family education & governance, including education and
engagement for next-gen family members, family meeting facilitation, and philanthropy strategy and
implementation.
Firm Engagement Levels
SineCera Capital | Wealth Management
SineCera Capital Wealth Management clients are generally high-net-worth families or individuals.
This high-touch service offering begins with the Advisor assisting Clients in coordinating a team of
professionals to oversee many facets of a Client's financial situation. The Advisor’s services generally
include investment management and financial planning in addition to strategic planning. Strategic
planning may include but is not limited to: family values identification and alignment, succession
planning, estate and tax planning, risk management, and insurance. SineCera Capital Wealth
Management services are geared towards Clients with investable assets of $5 million or more and
have the desire and/or need for access to and reporting related to alternative investments.
SineCera Capital | Family Office
SineCera Capital Family Office clients are generally ultra-high-net worth families or individuals. The
Advisor’s services generally include all services received by Wealth Management Clients and may also
include: Portfolio Monitoring & Consulting, Family Office Services, Family Office Consulting or
Separately Managed Account Services. SineCera Capital Family Office services are geared towards
Clients with investable assets of $25 million or more and have complex needs associated with
elevated levels of wealth.
SineCera Capital | Financial
SineCera Financial clients are generally affluent families or individuals. Services under SineCera
Financial are delivered through a robust digital custodial platform integrated with a modern financial
planning platform. This offering couples a modern platform experience with access to ongoing,
personal guidance.
C. Client Account Management
Prior to engaging SineCera Capital to provide investment advisory services, each Client is required to
enter into one or more agreements with the Advisor that define the terms, conditions, authority, and
responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – SineCera Capital, in connection with the Client, will
develop a strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – SineCera Capital will develop a strategic asset allocation that is targeted to
meet the investment objectives, time horizon, financial situation, and tolerance for risk for
each Client.
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• Portfolio Construction – SineCera Capital will develop a portfolio for the Client that is intended
to meet the stated goals and objectives of the Client.
• Investment Management and Supervision – SineCera Capital will provide investment
management and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
SineCera Capital does not manage or place Client assets into a wrap fee program. Investment
management services are provided directly by SineCera Capital.
E. Assets Under Management
As of December 31st, 2023, SineCera Capital manages $124,555,879 in Client assets, $110,634,841 of
which are managed on a discretionary basis and $13,921,038 on a non-discretionary basis. Clients may
request more current information at any time by contacting the Advisor.
SineCera Capital also advises on $162,878,577 in Client assets on which the Advisor provides ongoing
administration, consulting and/or reporting.