Firm Information
The firm was organized and registered as an investment advisor in 2022 but the principal owners have over 30
years of combined industry experience. The firm provides comprehensive discretionary or non-discretionary
asset management and financial planning services primarily to mass affluent and high net worth clients.
Discretionary Authority
Client grants Advisor ongoing and continuous discretionary authority to execute its investment
recommendations without the Client's prior approval of each specific transaction. Under this authority,
Client shall allow Advisor to purchase and sell securities and instruments in this Account(s), arrange for
delivery and payment in connection with the foregoing, select and retain sub-advisors, and act on behalf
of the Client in all matters necessary or incidental.
Non-Discretionary Authority
Advisor will not execute any investment recommendations without Client’s prior approval (verbal or
written).
This disclosure brochure provides information regarding the qualifications, business practices and details of the
advisory services and the applicable fees.
Principal Owners
Steven M. Gitter
Managing Member, Chief Compliance Officer and Financial Advisor
Mr. Gitter has over 15 years of industry experience. He serves as a managing member (50% ownership) and
Chief Compliance Officer as well as a Financial Advisor.
Jason M. Gitter
Managing Member, Chief Compliance Officer and Financial Advisor
Mr. Gitter has over 15 years of industry experience. He serves as a managing member (50% ownership) as well
as a Financial Advisor.
Advisory Services Offered
Advisor provides financial planning and fee-based investment advisory services primarily to individual Clients
and high-net worth individuals. Services are also available to businesses and financial institutions. Accounts
are managed based on the individual goals, objectives, time horizon, and risk tolerance of each Client.
• Investment Strategy
• Asset Allocation
• Risk Tolerance
• Personal investment policy
• Asset Selection
• Regular Portfolio Monitoring
Investment Advisor Representatives are restricted to providing services and charging fees based in accordance
with the descriptions detailed in this document and the account agreement. However, the exact service and fees
charged to a particular Client are dependent upon the Investment Advisor Representatives that are working
with the Client. Investment Advisor Representatives will consider the individual needs of each Client when
providing investment advice. Investment strategies and recommendations are tailored to the individual needs of
each Client but generally consist of an asset allocation consistent with:
Income with Capital Preservation.
Designed as a longer-term accumulation account, this investment objective is considered generally the
most conservative. Emphasis is placed on generation of current income with minimal risk of capital loss.
Lowering the risk generally means lowering the potential income and overall return.
Income with Moderate Growth. This investment objective emphasizes generation of current income with
a secondary focus on moderate capital growth.
Growth with Income.
This investment objective emphasizes modest capital growth with some focus on generation of current
income.
Growth.
This investment objective emphasizes achieving high long-term growth and capital appreciation. There
is little focus on generation of current income.
Aggressive Growth.
This investment objective emphasizes aggressive growth and maximum capital appreciation, with no
focus on generation of current income. This objective has a very high level of risk and is for investors
with a longer timer horizon.
Schwab Managed Account Platforms
The Managed Account Select® (“Select”) and Managed Account Access®
(“Access”) programs make up
Schwab’s single-contract offering. Select and Access are wrap fee programs that offer brokerage, custody, and
money manager (“manager”) services.
At no time will Advisor accept or maintain custody of a Client’s funds or securities. All Client assets will be
managed within their designated brokerage account or pension account, pursuant to the Client investment
advisory agreement on a discretionary or non-discretionary basis.
• Investment advice is not limited to certain investment types.
• There is generally no minimum amount required to open or maintain an account..
• Advisory services are tailored to the individual need of each Client.
• Clients may place reasonable restrictions on investing in certain types of securities.
Wrap Fee Program
A wrap fee program includes brokerage transaction fees together with its investment advisory fees. PureVest,
LLC does not sponsor or act as a portfolio manager for a wrap fee program.
Retirement Plan Consulting Services
Investment Advisor Representatives assist Clients that are trustees or other fiduciaries to retirement plans
(“Plans”) by providing fee-based consulting and/or non-discretionary advisory services. Investment Advisor
Representatives perform one or more of the following services, as selected by the Client in the Client
agreement:
• Assistance in the preparation or review of an investment policy statement (“IPS”) for the Plan based
upon consultation with client to ascertain Plan’s investment objectives and constraints.
• Acting as a liaison between the Plan and service providers, product sponsors or vendors.
• Ongoing monitoring of investment manager(s) or investments according to written guidelines.
• Preparation of reports describing the performance of Plan investment manager(s) or investments, as well
as comparing the performance to benchmarks.
• Ongoing recommendations for consideration and selection by Client about specific investments to be
held by the Plan or, in the case of a participant-directed defined contribution plan, to be made available
as investment options under the Plan.
• Training for the members of the Plan Committee with regard to their service on the Committee,
including education and consulting with respect to fiduciary responsibilities.
• Assistance in enrolling Plan participants in the Plan, including conducting an agreed upon number of
enrollment meetings. As part of such meetings, Representatives may provide participants with
information about the Plan, which includes information on the benefits of Plan participation, the benefits
of increasing Plan contributions, the impact of pre-retirement withdrawals on retirement income, the
terms of the Plan and the operation of the Plan.
• Assistance with investment education seminars and meetings for Plan participants. Such meetings may
be on a group or individual basis and includes information about the investment options under the Plan
(e.g., investment objectives, risk/return characteristics, and historical performance), investment concepts
(e.g., diversification, asset classes, and risk and return), and how to determine investment time horizons
and assess risk tolerance. Such meetings do not include specific investment advice about investment
options under the Plan as being appropriate for a particular participant.
• Assistance at Client’s direction in making changes to investment options under the Plan.
• Assistance with the preparation, distribution and evaluation of Request for Proposals, finalist interviews,
and conversion support in connection with vendor analysis and service provider support.
• Preparation of comparisons of Plan data (e.g., regarding fees and services and participant enrollment and
contributions) to data from the Plan’s prior years and/or a benchmark group of similar plans.
• Assistance in identifying the fees and other costs borne by the Plan for, as specified by Client,
investment management, record keeping, participant education, participant communication and/or other
services provided with respect to the Plan.
If the Plan makes available publicly traded employer stock (“company stock”) as an investment option under
the Plan, Investment Advisor Representatives do not provide investment advice regarding company stock and
are not responsible for the decision to offer company stock as an investment option. In addition, if participants
in the Plan invest the assets in their accounts through individual brokerage accounts, a mutual fund window, or
other similar arrangement, or obtain participant loans, Investment Advisor Representatives do not provide any
individualized advice or recommendations to the participants regarding these decisions.
If a Client elects to engage the firm and our Investment Advisor Representatives to perform ongoing
investment monitoring and ongoing investment recommendation services in the Client agreement, such services
will constitute “investment advice” under Section 3(21)(A)(ii) of ERISA. Therefore, the firm and our
Investment Advisor Representative will be deemed a “fiduciary” as such term is defined under Section
3(21)(A)(ii) of ERISA in connection with those services.
ERISA Fiduciary
Services provided by an Investment Advisor Representative may be subject to the Investment Advisers Act of
1940 (“Advisers Act”), and the advisor is a fiduciary under the Advisers Act with respect to such services. If a
Client elects to engage an Investment Advisor Representative to perform ongoing investment monitoring and
ongoing investment recommendation services to a Plan subject to ERISA in the Client agreement, such services
will constitute “investment advice” under Section 3(21)(A)(ii) of ERISA. Therefore, the Investment Advisor
Representatives will be deemed a “fiduciary” as such term is defined under Section 3(21)(A)(ii) of ERISA in
connection with those services.
Clients should understand that to the extent the Investment Advisor Representative is engaged to perform
services other than ongoing investment monitoring and recommendations, those services are not “investment
advice” under ERISA and therefore, the Investment Advisor Representative will not be a “fiduciary” under
ERISA with respect to those other services. From time to time the Investment Advisor Representative may
make the Plan or Plan participants aware of other services available that are separate and apart from the services
provided under
Retirement Plan Consulting. Such other services may be services to the Plan, to a Client with
respect to Client's responsibilities to the Plan and/or to one or more Plan participants. In offering any such
services, the Investment Advisor Representative is not acting as a fiduciary under ERISA with respect to such
offering of services. If any such separate services are offered to a Client, the Client will make an independent
assessment of such services without reliance on the advice or judgment of the Investment Advisor
Representative.
Plan Participant Advisory Services (PPAS)
Investment advisor representatives can be engaged to provide asset allocation and/or specific investment
recommendations for retirement plan assets based on the investment options available and the financial
information provided by the client. The Investment Advisor Representative tailors the recommendation to the
individual needs of the client based upon their investment objectives. Depending on the available options
offered by the plan custodian, investment advisor representatives may have discretionary authority to directly
execute trades on behalf of clients or the client may retain the sole responsibility for determining whether to
implement any recommendations and for placing transactions. The Investment Advisor Representative is
responsible for determining the fee to charge each client based on factors such as total amount of assets
involved in the relationship and the complexity of the services. Clients should consider the level and complexity
of the services to be provided when negotiating the fee with IAR. Clients pay the fee by a check made payable
to Advisor. The client may terminate the arrangement at any time, and may request a refund of unearned fees, if
any, based on the time and effort completed prior to the termination of the agreement. The agreement terminates
upon delivery of a written or verbal recommendation. No refunds will be made after delivery of the
recommendation, except when the number of actual hours is less than the estimated number of hours expected.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted
2. Rollover the assets to his/her new employer’s plan if one is available and permitted
3. Rollover to an Individual Retirement Account (IRA), or
4. Cash out the account value, which has significant tax considerations
Advisor has an incentive to recommend such a rollover based on the compensation received, which is mitigated
by the fiduciary duty to act in a Client’s best interest and acting accordingly. Each of these options has
advantages and disadvantages and before making a change we encourage you to speak with your CPA and/or
tax attorney. If you are considering rolling over your retirement funds to an IRA for us to manage here are a
few points to consider before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs.
• Employer retirement plans may have unique investment options not available to the public such as
employer securities, or previously closed funds.
• Your current plan may have lower fees than our fees.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee
as set forth in the agreement you executed with our firm. This practice presents a conflict of interest because
Investment Advisor Representatives have an incentive to recommend a rollover to you for the purpose of
generating fee-based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under
no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available,
you should consider the costs and benefits of each. An employee will typically be investing only in mutual
funds, you should understand the cost structure of the share classes, available in your employer's retirement plan
and how the costs of those share classes compare with those available in an IRA. Clients should understand the
various products and services they might take advantage of at an IRA provider and the potential costs of those
products and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
• If you keep your assets titled in a 401k or retirement account, participants could potentially delay their
required minimum distribution beyond age 70½.
• A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
• Participants may be able to take out a loan on your 401k, but not from an IRA.
• IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses or the purchase of a home.
• If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital
gains tax rate.
• Plans may allow Advisor to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules
so you should consult with an attorney if you are concerned about protecting your retirement plan assets from
creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is
the best option. Prior to proceeding, if you have questions contact your Investment Adviser Representative, or
call our main number as listed on the cover page of this brochure.
When Advisor provides investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under this special rule’s
provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Advisor also provides educational services to retirement plan participants with assets that could potentially be
rolled-over to an IRA advisory account. Education is based on a particular Client’s financial circumstances and
best interests. Again, Advisor has an incentive to recommend such a rollover based on the compensation
received, which is mitigated by the fiduciary duty to act in a Client’s best interest and acting accordingly.
Client Account Management
Prior to engaging Advisor to provide investment advisory services, each Client is required to enter into an
investment advisory agreement with that defines the terms, conditions, authority, and responsibilities.
Financial Planning Services
Advisor, through its Investment Advisor Representatives, generally provides financial planning as part of a
comprehensive asset management engagement. The type of planning can vary greatly depending on the scope
and complexity of an individual’s financial situation. Examples of the type of planning available include the
following:
Business Succession
Planning for the continuation of a business in a smooth a transition as possible with the use of buy-sell
agreements, key-man insurance and engaging independent legal counsel as needed.
Cash Flow/ Budget Planning
Planning to manage expenses against current and projected income.
College / Education
Planning to pay the future college / education expenses of a child or grandchild.
Divorce
Planning for the financial impact of divorce such as change in income, retirement benefits and tax
considerations.
Estate Planning
Planning that focuses on the most efficient and tax friendly option to pass on an estate to a spouse, other
family members or a charity.
Final Expenses
Planning to leave assets to cover final expenses such as funeral, debts and potential business continuity.
Insurance Needs – planning for the financial needs of survivors to satisfy such financial obligations as
housing, dependent childcare and spousal arrangements as well as education.
Investment Planning
Planning an investment strategy consistent with some particular objectives, time horizons and risk
tolerances.
Major Purchase
Evaluation of the pros and cons of home ownership verse renting as well as buying or leasing a car, for
example.
Retirement
Planning an investment strategy with the objective of providing inflation- adjusted income for life.
Tax Planning
Planning a tax efficient investment portfolio to maximize deductions and off-setting losses.
Wealth Accumulation
Planning to build wealth within a portfolio that takes into consideration risk tolerance and time horizon.
Assets Under Management
Assets under management will be amended within 90 of the December 31st fiscal year-end.
Assets under Management (04/08/2024)
Discretionary $0.00
Non-Discretionary $32,340,960
Total $32,340,960