Firm Information
Compass Financial Advisory Services, LLC registered with the SEC as an investment advisor in 2021 to
directly provide advisory services primarily to Publix1 employees. Previously, since 1991, Compass Financial
Management Group, Inc. was helping Publix employees through an unaffiliated broker dealer arrangement.
Throughout the years, the relationship and track record with Publix employees has been a driving reason for
growth. As with any other financial companies, Compass Financial Advisory Services, LLC is not endorsed by
Publix Corporate offices.
Compass Financial Advisory Services, LLC is a faith-based organization. Plans are tailored to meet the
specified needs of each client. This disclosure brochure provides information regarding the qualifications,
business practices and details of the advisory services and the applicable fees.
Our business model is unique in that our client base comes mostly from a regional grocery store chain, Publix
Supermarkets, that is employee owned and operated. The retirees overwhelming investment experience and
exposure has been mostly in Publix Supermarkets stock which is privately traded and valued four times per
year.
Our retirement planning approach is to segment assets into two parts, income and growth which is usually
Publix Stock. Our income planning takes a long-term retirement income approach allowing a long-term
timeframe for the growth component as well.
Principal Owner
Tara A. Sanders, CFP®
President, and Chief Compliance Officer
Ms. Sanders is a Certified Financial Planner™ and a 51% owner of Compass Financial Advisory Services, LLC
along with Compass Financial Management Company, Inc. that also owns 49% of Compass Financial Advisory
Services, LLC. Ms. Sanders joined Compass Financial Management Group, Inc. in 2003 and has been in the
financial services industry since 1994 where she began her career at Merrill Lynch. She is the President, Chief
Compliance Officer and an Investment Advisor Representative of Compass Financial Advisory Services, LLC.
She is involved in oversight of the RIA and the ongoing financial planning needs of our clients. In her free time,
Tara enjoys spending time with her husband and three children and is involved in her church.
1 Publix is a privately owned company providing food and pharmacy throughout the southeast. The common stock is not publicly traded
on a stock exchange, so it does not have a "ticker" symbol. Only eligible active associates and members of the board of directors can
purchase Publix stock during designated offering periods.
Advisory Services Offered
Compass Financial Advisory Services, LLC provides financial planning and fee-based investment advisory
services primarily to individual Clients and high-net worth individuals with a focus on retirement. Client
relationships generally begin by identifying financial goals, defining risk tolerance and determining a retirement
strategy consistent with a Clients best interests.
Assets are managed on a discretionary or non-discretionary basis. Investment strategies and recommendations
are tailored to the individual needs of each Client but generally consist of an asset allocation consistent with:
• Income with Capital Preservation. Designed as a longer-term accumulation account, this investment
objective is considered generally the most conservative. Emphasis is placed on generation of current
income with minimal risk of capital loss. Lowering the risk generally means lowering the potential
income and overall return.
• Income with Moderate Growth. This investment objective emphasizes generation of current income
with a secondary focus on moderate capital growth.
• Growth with Income. This investment objective emphasizes modest capital growth with some focus on
generation of current income.
• Growth. This investment objective emphasizes achieving high long-term growth and capital
appreciation.
• Aggressive Growth. This investment objective emphasizes aggressive growth and maximum capital
appreciation, with no focus on generation of current income. This objective has an extremely high level
of risk and is for investors with a longer timer horizon.
At no time will Compass Financial Advisory Services, LLC accept or maintain custody of a Client’s funds or
securities. All Client assets will be managed within their designated brokerage account pursuant to the Client
investment advisory agreement on a discretionary or non-discretionary basis.
• Investment advice is not limited to certain investment types.
• A minimum total investment amount is generally not required.
• Advisory services are tailored to the individual need of each Client.
Compass Financial Advisory Services, LLC Wrap Fee Program
Compass Financial Advisory Services offers a comprehensive, open-architecture, fee-based investment platform
to offer Clients customized advice and service. The program provides a foundation to develop long-term
financial goals and provide potential solutions. Clients may impose restrictions on investing in certain securities.
Compass Financial Advisory Services acts as the sponsor and portfolio manager. As the sponsor, Compass
Financial Advisory Services provides regular and continuous management and advice to clients regarding the
allocation of assets. The assets typically consist of mutual funds and ETFs. The cost to manage an account,
advisory fees and transaction expenses are “wrapped” into a combined fee; however, additional account level
fees are disclosed in the account opening documents and fund prospectuses.
• Please see Appendix 1 –Wrap Fee Program Brochure, which is included as a supplement to this
Disclosure Brochure for additional details.
Client Account Management
Prior to engaging Compass Financial Advisory Services, LLC to provide investment advisory services, each
Client is required to enter into an investment advisory agreement with that defines the terms, conditions,
authority, and responsibilities.
Assets Under Management
Assets under management will be amended within 90 days of the fiscal year end of December 31st.
Assets under Management (12/31/2023)
Discretionary $325,260,870
Non-Discretionary $0.00
Total $325,260,870
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
1. Leave the money in his/her former employer’s plan, if permitted
2. Rollover the assets to his/her new employer’s plan if one is available and permitted
3. Rollover to an Individual Retirement Account (IRA), or
4. Cash out the account value, which has significant tax considerations
Each of these options has advantages and disadvantages and before making a change we encourage you to
speak with your CPA and/or tax attorney. If you are considering rolling over your retirement funds to an IRA
for us to manage here are a few points to consider before you do so:
• Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
• Employer retirement plans generally have a more limited investment menu than IRAs but may have
lower fees than our fees.
• Employer retirement plans may have unique investment options not available to the public such as
employer securities, or previously closed funds.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee
as set forth in the agreement you executed with our firm. This practice presents a conflict of interest because
Investment Advisor Representatives have an incentive to recommend a rollover to you for the purpose of
generating fee-based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under
no obligation to have the assets in an IRA managed by our firm.
Many
employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available,
you should consider the costs and benefits of each. An employee will typically be investing only in mutual
funds, you should understand the cost structure of the share classes, available in your employer's retirement plan
and how the costs of those share classes compare with those available in an IRA. Clients should understand the
various products and services they might take advantage of at an IRA provider and the potential costs of those
products and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
• If you keep your assets titled in a 401k or retirement account, participants could potentially delay their
required minimum distribution.
• A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
• Participants may be able to take out a loan on your 401k, but not from an IRA.
• IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses or the purchase of a home.
• If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital
gains tax rate.
• Plans may allow Advisor to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules
so you should consult with an attorney if you are concerned about protecting your retirement plan assets from
creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is
the best option. Prior to proceeding, if you have questions contact your Investment Adviser Representative, or
call our home office as listed on the cover page of this brochure.
When Advisor provides investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under this sp ecial rule’s
provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Advisor also provides educational services to retirement plan participants with assets that could potentially be
rolled-over to an IRA advisory account. Education is based on a particular Client’s financial circumstances and
best interests. Again, Advisor has an incentive to recommend such a rollover based on the compensation
received, which is mitigated by the fiduciary duty to act in a Client’s best interest and acting accordingly.
Retirement Plan Participant-level, Non-fiduciary Services
Compass Financial Advisory Services, LLC can provide non-fiduciary, educational services to plan
participants. In offering any such services, the IAR is not acting as a fiduciary under ERISA and will act solely
within the Department of Labor’s Interpretive Bulletin 96-1 providing education only.
Insurance Products
Investment advisor representatives of Compass Financial Advisory Services, LLC can also be insurance agents
to sell insurance products for commission compensation. Client portfolios are initially reviewed to determine
the degree of market exposure compared to their risk profile and income needs. If in a client’s best interest,
Compass Financial Advisory Services, LLC will recommend that a portion of a client’s total portfolio include
an insurance product with features not otherwise available in a portfolio of only securities. Insurance products
are only recommended to clients where we believe, after careful review, that the product is in a client’s best
interest; insurance products are therefore not recommended to all clients.
Compass Financial Advisory Services, LLC will evaluate the features and costs of existing insurance products
before recommending the purchase of a new product. It certain cases, a replacement of an existing product will
be in the client’s best interest based on the product features and overall cost consideration.
The commission compensation for the sale of insurance products, paid by the insurance carrier (not the client),
can appear significantly greater in some instances and can be paid entirely upfront. However, the services for
most client accounts is over a 14 to 15 year time-frame where the firm is committed to providing on-going
services with no additional compensation.
The specific amount of a commission payment is not required to be disclosed; however, each client is provided
a PTE 84-24 Disclosure and Acknowledgement Form that details the commissions paid by the insurance carrier.
The commission payment does not reduce the amount of funds invested by a client. Clients are encouraged to
ask if they have any additional questions. Investment Advisor Representatives of Compass Financial Advisory
Services, LLC, when acting in the capacity of an insurance agent still have a fiduciary duty to act in a client’s
best interest.
Financial Planning Services
Compass Financial Advisory Services, LLC, provides financial planning. The type of planning can vary greatly
depending on the scope and complexity of an individual’s financial situation. Examples of the type of
planning available include but are not limited to the following:
• Retirement Planning – The ongoing process of defining retirement income goals and the actions
necessary to attain stated goals. This planning also includes identifying all sources of income and
determining annual expenses while managing assets and risk.
• Investment Planning – Planning that implements an investment strategy to utilize financial resources to
meet stated financial goals consistent with objectives, time horizons, and risk tolerances.
• Tax Planning – Compass Financial Advisory Services, LLC will generally consult with the client’s
outside tax professional during the financial planning process with the objective of utilizing the most tax
efficient plan to maximize overall goals.
• Insurance and Asset Protection Planning – Precautionary planning that shelters you and your loved
ones from unexpected financial loss. This type of planning satisfies the ongoing financial needs of
survivors such as housing, child care, and education funding.
• Legacy and Wealth Transfer Planning – Planning that focuses on the most efficient and tax friendly
options to pass an estate to a spouse, other family members, or a charity.
Prior to engaging the firm to provide stand-alone planning or consulting services, Clients are required to enter
into an Agreement setting forth the terms and conditions of the engagement (including termination), describing
the scope of the services to be provided, and the portion of the fee that is due from the Client prior to the firm
commencing services.