A. Description of the Advisory Firm
Watershed Private Wealth LLC (hereinafter “WPWL”) is a Limited Liability Company
organized in the State of Illinois. The firm was formed in August 2021, and the principal
owner is Brendan Moody.
B. Types of Advisory Services
Portfolio Management Services
WPWL offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WPWL creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
WPWL evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. WPWL will request discretionary authority from clients in order
to select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
WPWL seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of WPWL’s economic,
investment or other financial interests. To meet its fiduciary obligations, WPWL attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, WPWL’s policy is to
seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is WPWL’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent,
including initial public offerings ("IPOs") and other investment opportunities that might
have a limited supply, among its clients on a fair and equitable basis over time.
WPWL’s ongoing portfolio management services include tax preparation services at no
additional cost to clients.
Financial Planning
WPWL provides financial consulting on a range of matters for clients. These services
include analysis and recommendations relating to cash flow, projected income taxes,
estate objectives, education funding, investment portfolio evaluation, long term health
care planning, retirement planning, tax planning, and insurance provisions and needs.
Once Watershed completes this analysis, a representative from the firm meets with the
client and finalizes a financial plan where different financial and/or estate planning and
investment strategies are discussed. The client is provided with a summary in regard to
the firm’s analysis and recommendations. When a specific strategy is decided upon, the
implementation of that strategy begins and is reviewed, monitored, and updated by
meetings, telephone calls and correspondence. Not all clients engage Watershed for every
service described.
Third-Party Services
Watershed Private Wealth, LLC ("WPWL") has contracted with GeoWealth
Management, LLC, (“GWM”), for services including trade processing, collection of
management fees, record maintenance, report preparation, marketing assistance, and
research. WPWL has also contracted with GWM for certain sub-advisory services.
Pension Consulting Services
WPWL offers consulting services to pension or other employee benefit plans (including
but not limited to 401(k) plans). Pension consulting may include, but is not limited to:
• identifying investment objectives and restrictions
• providing guidance on various assets classes and investment options
• recommending money managers to manage plan assets in ways designed
to achieve objectives
• monitoring performance of money managers and investment options and
making recommendations for changes
• recommending other service providers, such as custodians, administrators
and broker-dealers
• creating a written pension consulting plan
These services are based on the goals, objectives, demographics, time horizon, and/or risk
tolerance of the plan and its participants.
Services Limited to Specific Types of Investments
WPWL generally limits its investment advice to mutual funds, fixed income securities,
real estate funds (including REITs), insurance products including annuities, equities, ETFs
(including ETFs in the gold and precious metal sectors), treasury inflation
protected/inflation linked bonds, commodities and private placements. WPWL may use
other securities as well to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
WPWL will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by WPWL on behalf of the client. WPWL may use model allocations
together with a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. Clients may impose restrictions in investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent WPWL from properly servicing the client account, or if the restrictions
would require WPWL to deviate from its standard suite of services, WPWL reserves the
right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. WPWL does not participate in wrap fee
programs.
E. Assets Under Management
WPWL has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$263,375,888.00 $ 0.00 December 2023