9AT: ALDER FINANCIAL GROUP INC

ALDER FINANCIAL GROUP INC

ALDER FINANCIAL GROUP INC

Adviser Profile

As of Date	03/05/2026
Registration	SEC, Approved, 03/17/2020
Other registrations (2)	Alabama, Terminated, 03/20/2020 Georgia, Terminated, 03/20/2020
ADV Location	ATLANTA, GA, United States
Contact Info	770 xxxxxxx
Websites

AUM^*	224,134,685 22%
of that, discretionary	224,134,685 23%
Number of Employees	3 50%
of those in investment advisory functions	3 50%
Private Fund GAV^*	0
Avg Account Size	900,139 27%
% High Net Worth	68.66% 37%
SMA’s	Yes
Private Funds	0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

224M 192M 160M 128M 96M 64M 32M

2020 2021 2022 2023 2024 2025 2026

Discretionary

Non-discretionary

Private Funds

No private funds

Employees

Brochure Summary

Overview

The Alder Financial Group is an independent registered investment advisor firm headquartered in Atlanta, Georgia. The firm has provided financial planning and investment management services since 1995. The firm’s principal owner is Charles Webb. As of December 31, 2023 the firm manages over 182 million dollars in client assets on a discretionary basis. We offer comprehensive financial planning and investment management services to a wide range of clients. Our clients come to us seeking help in understanding their long-term financial needs and a solution as to how to meet those needs. We work with them to address the myriad of financial issues that come up in their lives, which can range from the mundane around tax time to the complex when it is time to start thinking about selling a business. Through the financial planning process,

we develop an investment strategy to reach all of their goals – both long and short term. Therefore, our investment strategies are as diverse as our clients are and each portfolio reflects those differences. Because each portfolio is personalized, clients have the flexibility to specify that certain securities or issuers be included or excluded from their holdings. In addition to directly managing our clients’ assets, we also provide advice as to their other investments that we don’t directly manage. These are typically investments in their company retirement accounts, employer stock options and ESOP plans. Our belief is that just because someone’s savings are spread across multiple accounts, they shouldn’t be treated separately. Instead, they should all be viewed as a single portfolio with a unified purpose.