Adviser Profile

As of Date 08/05/2026
Registration SEC, Approved, 07/26/2021
ADV Location GRAND RAPIDS, MI, United States
Contact Info (61 xxxxxxx
Websites
AUM* 623,847,941 40%
of that, discretionary 587,563,149 39%
Number of Employees 11 38%
of those in investment advisory functions 8 60%
Private Fund GAV* 0
Avg Account Size 759,864 -6%
% High Net Worth 75.23% 12%
SMA’s No
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Reported AUM

588M 504M 420M 336M 252M 168M 84M
2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker75526L852 Stock NameRBB FUND TRUST $ Position$72,025,621 % Position15.00% $ Change8.00% # Change-4.00%
Stck Ticker922908363 Stock NameVANGUARD INDEX FDS $ Position$71,736,445 % Position15.00% $ Change15.00% # Change0.00%
Stck Ticker25434V104 Stock NameDIMENSIONAL ETF TRUST $ Position$65,676,279 % Position14.00% $ Change15.00% # Change1.00%
Stck Ticker25434V799 Stock NameDIMENSIONAL ETF TRUST $ Position$42,449,702 % Position9.00% $ Change9.00% # Change4.00%
Stck Ticker46138G649 Stock NameINVESCO EXCH TRADED FD TR II $ Position$28,603,104 % Position6.00% $ Change25.00% # Change-2.00%
Stck Ticker25434V500 Stock NameDIMENSIONAL ETF TRUST $ Position$23,869,044 % Position5.00% $ Change18.00% # Change2.00%
Stck Ticker025072349 Stock NameAMERICAN CENTY ETF TR $ Position$21,656,062 % Position5.00% $ Change # Change
Stck Ticker02072L516 Stock NameEA SERIES TRUST $ Position$12,791,181 % Position3.00% $ Change5.00% # Change6.00%
Stck Ticker25434V690 Stock NameDIMENSIONAL ETF TRUST $ Position$9,169,461 % Position2.00% $ Change12.00% # Change5.00%
Stck Ticker808524805 Stock NameSCHWAB STRATEGIC TR $ Position$11,631,474 % Position2.00% $ Change9.00% # Change-3.00%

Brochure Summary