Our firm is dedicated to providing individuals and other types of clients with a wide array of flat fee,
fee only investment advisory services. Our firm is a limited liability company formed under the laws
of the State of Florida in 2023 and has been in business as an investment adviser since 2016. Our firm
is owned by Jay D. Franklin, CFA®, CFP®, FSA® (49%) and Cheri A. Franklin, CFP®, AIF®, CRPC® (51%).
Our firm provides fee only asset management and investment consulting services for many different
types of clients to help meet their financial goals while remaining sensitive to risk tolerance, time
horizons, tax situation, and liquidity needs. As a fiduciary it is our duty to always act in the client’s
best interest. This is accomplished in part by knowing the client. Our firm has established a service-
oriented advisory practice with open lines of communication. Working with clients to understand
their investment objectives while educating them about our process, facilitates the kind of working
relationship we value.
Types of Advisory Services Offered
Flat Fee, Fee Only Comprehensive Wealth Management:
As part of our Comprehensive Wealth Management service, clients will be provided with asset
management and financial planning (e.g., retirement planning, college planning, income tax
planning, estate planning, and charitable giving) or consulting services. This service is designed
to assist clients in meeting their financial goals through the use of a financial plan or consultation.
Our firm conducts client meetings to understand their current financial situation, existing resources,
financial goals, and tolerance for risk. Based on what is learned, an investment approach is presented
to the client, consisting of mutual funds and/or ETFs, individual stocks, bonds, other public and
private securities or investments.
Once the appropriate portfolio has been determined, portfolios are reviewed at least quarterly,
and if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives.
Upon client request, our firm provides a summary of observations and recommendations for the
planning or consulting aspects of this service.
Financial planning services offered as a part of our Comprehensive Wealth Management service
will typically involve preparing a financial plan or rendering a financial consultation for clients based
on the client’s financial goals and objectives. This planning or consulting may encompass Investment
Planning, Retirement Planning, Estate Planning, Charitable Planning, Education Planning, Personal
Tax Planning, Insurance Analysis, or Personal Financial Planning.
Financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services for 401(k), profit-sharing, and defined benefit
pension plans to employer plan sponsors on an ongoing basis. Generally, such consulting services
ADV Part 2A – Firm Brochure Page 5 Clarity Capital
Advisors, LLC
consist of assisting employer plan sponsors in establishing, monitoring and reviewing their
company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of
advising include investment options, plan structure and participant education.
Retirement Plan Consulting services typically include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of
a statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm may develop strategic asset
allocation models to aid Participants in developing strategies to meet their investment
objectives, time horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor quarterly the performance of the
investments and notify the client of any concerns we may have.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointments to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning
of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Wealth Management clients.
General investment advice will be offered to our Retirement Plan Consulting clients.
Each Comprehensive Wealth Management client has the opportunity to place reasonable restrictions
on the types of investments to be held in the portfolio. Clients may place restrictions against the sale of
legacy assets. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
We manage a total of $236,091,681: $212,499,803 on a discretionary basis and $23,591,878 on a
non-discretionary basis, as of December 31st, 2022.
ADV Part 2A – Firm Brochure Page 6 Clarity Capital Advisors, LLC