A. Firm Information
ReFrame Wealth, LLC (“ReFrame Wealth” or the “Advisor” is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor was organized as a Limited Liability Company (“LLC”)
under the laws of the Commonwealth of Virginia in March 2021 and became a registered investment advisor in April
2021. ReFrame Wealth is owned and operated by Mitchell M. Falter, AIF®, CFP® (Principal & Co- Founder) and
Jessica L. Doll, CFP® (Principal, Co-Founder and Chief Compliance Officer).
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by ReFrame Wealth.
B. Advisory Services Offered
ReFrame Wealth offers discretionary wealth management services which include investment management, financial
planning and/or other advisory services to individuals, high net worth individuals, trusts, and estates (each referred to
as a “Client”) on a fee basis as discussed at Item 5 below. Before engaging Advisor to provide investment advisory
services, clients are generally required to enter into an Investment Advisory Agreement with Advisor setting forth the
terms and conditions of the engagement (including termination), describing the scope of the services to be provided,
and the fee that is due from the client. To commence the investment advisory process, Advisor will ascertain each
client’s investment objective(s) and then allocate the client’s assets consistent with the client’s designated
investment objective(s). Once allocated, Advisor provides ongoing supervision of the account(s).
For individual retail (i.e., non-institutional) clients, Registrant’s annual investment advisory fee shall generally
(exceptions can occur-see below) include investment advisory services, and, to the extent specifically requested by
the client, financial planning and consulting services. In the event that the client requires extraordinary planning
and/or consultation services (to be determined in the sole discretion of Advisor), Advisor may determine to charge for
such additional services, the dollar amount of which shall be set forth in a separate written notice to the client.
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. ReFrame Wealth's fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. To the extent
requested by the client, Advisor will generally provide financial planning and related consulting services regarding
matters such as tax and estate planning, insurance, etc. Advisor will generally provide such consulting services
inclusive of its advisory fee set forth at Item 5 below (exceptions could occur based upon assets under management,
extraordinary matters, special projects, stand-alone planning engagements, etc. for which Firm may charge a
separate or additional fee). Please Note. Advisor believes that it is important for the client to address financial
planning issues on an ongoing basis. Registrant’s advisory fee, as set forth at Item 5 below, will remain the same
regardless of whether or not the client determines to address financial planning issues with Registrant. Please Also
Note: Advisor does not serve as an attorney, accountant, or insurance agent, and no portion of our services should
be construed as same. Accordingly, Advisor does not prepare legal documents or tax returns, nor does it offer or sell
insurance products. To the extent requested by a client, we may recommend the services of other professionals for
non-investment implementation purpose (i.e., attorneys, accountants, insurance, etc.). The client is not under any
obligation to engage any such professional(s). The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from Advisor and/or its representatives. If the client
engages any professional (i.e., attorney, accountant, insurance agent, etc.), recommended or otherwise, and a
dispute arises thereafter relative to such engagement, the engaged professional shall remain exclusively responsible
for resolving any such dispute with the client. At all times, the engaged licensed professional([s)] (i.e., attorney,
accountant, insurance agent, etc.), and not Registrant, shall be responsible for the quality and competency of the
services provided.
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Wealth Management Services. ReFrame Wealth provides customized wealth management services for its
Clients, which generally includes a broad range of comprehensive financial planning services in connection with
discretionary and non-discretionary management of investment portfolios. This is achieved through continuous
personal Client contact and interaction with each Client to identify their investment goals and objectives as well
as risk tolerance and financial situation in order to create a portfolio strategy. ReFrame Wealth, through its sub-
advisory relationship with Savant Wealth Management (herein “Savant”), will construct an investment portfolio,
consisting of exchange-traded funds (“ETFs”), open-end mutual funds, individual stocks, individual bonds,
and/or other types in investments, as appropriate, to meet the needs of the Client. The Advisor may retain
certain types of investments based on a Client’s legacy investments based on portfolio fit and/or tax
considerations.
Savant. ReFrame Wealth has engaged Savant, an independent investment advisor registered with the U.S.
Securities and Exchange Commission (“SEC”) to provide sub-advisory services on behalf of the Advisor.
Services include investment portfolio construction, research and discretionary trading in the Client’s account[s].
ReFrame Wealth will perform initial and ongoing oversight and due diligence over Savant to ensure the Client’s
investment portfolios are managed consistent with the Client’s investment objectives and overall best interests.
ReFrame Wealth’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re- allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market conditions.
ReFrame Wealth will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
ReFrame Wealth evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. ReFrame Wealth may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. ReFrame Wealth may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market movement.
ReFrame Wealth may recommend selling positions for reasons that include, but are not limited to, harvesting capital
gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client
needs, or any risk deemed unacceptable for the Client’s risk tolerance.
The financial planning services are offered in several areas of a Client’s financial situation, depending on their goals,
objectives and financial situation. Generally, such financial planning services involve preparing a formal financial
plan or rendering a specific financial consultation based on the Client’s financial goals and objectives. This planning
or consulting may encompass one or more areas of need, including but not limited to, investment planning,
retirement planning, personal savings, education savings, insurance needs, and other areas of a Client’s financial
situation. A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Use of Independent Managers. ReFrame Wealth may recommend that a Client utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portion of a
Client’s investment portfolio. In such instances, the Client may be required to authorize and enter into an
advisory agreement with the Independent Manager[s] that defines the terms in which the Independent
Manager[s] will provide investment management and related services. The Advisor may also assist in the
development of the initial policy recommendations and managing the ongoing Client relationship. The Advisor
will perform initial and ongoing oversight and due diligence over the selected Independent Manager[s] to ensure
the Independent Managers’ strategies and target allocations remain aligned with its clients’ investment
objectives and overall best interests. Factors that Advisor shall consider in recommending Independent
Manager([s)] include the client’s designated investment objective(s), management style, performance,
reputation, financial strength, reporting, pricing, and research. Please Note. The investment management fee
charged by the Independent Manager([s)] is separate from, and in addition to, Advisor’s investment advisory fee
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disclosed at Item 5 below. The Client, prior to entering into an agreement with unaffiliated investment
manager[s] or investment platform[s], will be provided with the Independent Manager's Form ADV 2A (or a
brochure that makes the appropriate disclosures).
At no time will ReFrame Wealth accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts. When deemed to be in the Client’s best interest, the Advisor will recommend that a Client
take a distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts
(“IRAs”), or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from one type of account to another account (e.g., commission-based account to fee-based
account). In such instances, the Advisor will serve as an investment fiduciary as that term is defined under The
Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement accounts. Such a recommendation creates a conflict of interest if
the Advisor will earn a new (or increase its current) advisory fee as a result of the transaction. No client is under any
obligation to roll over a retirement account to an account managed by the Advisor.
ReFrame Wealth may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor
may not provide a written summary. Plans or consultations are typically completed within six (6) months of contract
date, assuming all information and documents requested are provided promptly.
C. Client Account Management
Prior to engaging ReFrame Wealth to provide investment advisory services, each Client is required to enter into one
or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor
and the Client. These services may include:
• Establishing an Investment Strategy – ReFrame Wealth, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – ReFrame Wealth will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – ReFrame Wealth will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
• Investment Management and Supervision – ReFrame Wealth will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
ReFrame Wealth includes securities transaction fees, (herein “Covered Costs”) together with its investment advisory
fees. Including these fees into a single asset-based fee is considered a “Wrap Fee Program”. The Advisor
customizes its investment management services for its Clients. The Advisor sponsors the ReFrame Wealth Wrap
Fee Program solely as a supplemental disclosure regarding the combination of fees. Depending on the level of
trading required for the Client’s account[s] in a particular year, the Client may pay more or less in total fees than if
the Client paid its own transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which
is included as
a supplement to this Disclosure Brochure.
The benefits under a wrap fee program depend, in part, upon the size of the account, the costs associated with
managing the account, and the frequency or type of securities transactions executed in the account[s] For example,
a wrap fee program may not be suitable for all accounts, including but limited to accounts holding primarily, and for
any substantial period of time, cash or cash equivalent investments, fixed income securities or no-transaction-fee
mutual funds, or any other type of security that can be traded without commissions or other transaction fees. In
order to evaluate whether a wrap fee arrangement is appropriate for you, you should compare the agreed-upon
Wrap Program Fee and any other costs associated with participating in our Wrap Fee Program with the amounts
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that would be charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
execution costs, and custodial services comparable to those provided under the Wrap Fee Program.
When managing a Client’s account on a wrap fee basis, we receive as compensation for our investment advisory
services, the balance of the total wrap fee you pay after custodial, trading and other management costs (including
execution and transaction fees) have been deducted. Accordingly, we have a conflict of interest because we have a
financial incentive to maximize our compensation by seeking to reduce or minimize the total costs incurred in your
account[s] subject to a wrap fee.
Custodian Charges – Additional Fees. As discussed below at Item 12 below, when requested to recommend a
broker-dealer/custodian for client accounts, Advisor generally recommends that Schwab serve as the broker-
dealer/custodian for client investment management assets. Broker-dealers such as Schwab and Fidelity charge
brokerage commissions, transaction, and/or other type fees for effecting certain types of securities transactions (i.e.,
including transaction fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or other type fees (as well
as the amount of those fees) shall differ depending upon the broker-dealer/custodian. While certain custodians,
including Schwab and Fidelity, generally (with the potential exception for exceptions) do not currently charge fees on
individual equity transactions (including ETFs), others do. Please Note: there can be no assurance that Schwab will
not change its transaction fee pricing in the future. Please Also Note Schwab may also assess fees to clients who
elect to receive trade confirmations and account statements by regular mail rather than electronically.
Tradeaways: When beneficial to the client, individual fixed‐income and/or equity transactions may be effected
through broker‐dealers with whom Advisor and/or the client have entered into arrangements for prime brokerage
clearing services, including effecting certain client transactions through other SEC registered and FINRA member
broker‐dealers (in which event, the client generally will incur both the transaction fee charged by the executing
broker‐dealer and a “trade-away” fee charged by Schwab). The above fees/charges are in addition to Registrant’s
investment advisory fee at Item 5 below. Advisor does not receive any portion of these fees/charges.
Schwab and other custodians have eliminated commissions [or transaction fees] for online trade of U.S. equities,
ETFs and options (subject to $0.65 per contract fee). This means that, in most cases, when we buy and sell these
types of securities, we will not have to pay any commissions to Schwab. We encourage you to review Schwab’s
pricing to compare the total costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement. If
you choose to enter into a wrap fee arrangement, your total cost to invest could exceed the cost of paying for
brokerage advisory fees separately. To see what you would pay for transactions in a non-wrap account please refer
to Schwab’s most recent price schedules available at schwab.com/aspricingguide.
Portfolio Activity. Advisor has a fiduciary duty to provide services consistent with the client’s best interest. Advisor
will review client portfolios on an ongoing basis to determine if any changes are necessary based upon various
factors, including, but not limited to, investment performance, market conditions, fund manager tenure, style drift,
account additions or /withdrawals, and/or a change in the client’s investment objective. Based upon these factors,
there may be extended periods of time when Advisor determines that changes to a client’s portfolio are
unnecessary. Clients remain subject to the fees described in Item 5 below during periods of portfolio inactivity. Of
course, as indicated below, there can be no assurance that investment decisions made by the Advisor will be
profitable or equal any specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that Advisor and its third-party service
providers use to provide services to Registrant’s clients employ various controls, which are designed to prevent
cybersecurity incidents stemming from intentional or unintentional actions that could cause significant interruptions
in Registrant’s operations and result in the unauthorized acquisition or use of clients’ confidential or non-public
personal information. Clients and Advisor are nonetheless subject to the risk of cybersecurity incidents that could
ultimately cause them to incur losses, including for example: financial losses, cost, and reputational damage to
respond to regulatory obligations, other costs associated with corrective measures, and loss from damage or
interruption to systems. Although Advisor has established its processes to reduce the risk of cybersecurity incidents,
there is no guarantee that these efforts will always be successful, especially considering that Advisor does not
directly control the cybersecurity measures and policies employed by third-party service providers. Clients could
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incur similar adverse consequences resulting from cybersecurity incidents that more directly affect issuers of
securities in which those clients invest, broker-dealers, qualified custodians, governmental and other regulatory
authorities, exchange and other financial market operators, or other financial institutions.
Cash Sweep Accounts. Account custodians generally require that cash proceeds from account transactions or
cash deposits be swept into and/or initially maintained in the custodian’s sweep account. The yield on the sweep
account is generally lower than those available in money market accounts. To help mitigate this issue, Advisor shall
generally purchase a higher yielding money market fund available on the custodian’s platform with cash proceeds or
deposits, unless Advisor reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day
period to purchase additional investments for the client’s account. Exceptions and/or modifications can and will
occur with respect to all or a portion of the cash balances for various reasons, including, but not limited to, the
amount of dispersion between the sweep account and a money market fund, the size of the cash balance, an
indication from the client of an imminent need for such cash, or the client has a demonstrated history of writing
checks from the account.
Please Note: The above does not apply to the cash component maintained within the Registrant’s actively managed
investment strategy (the cash balances for which shall generally remain in the custodian designated cash sweep
account), an indication from the client of a need for access to such cash, assets allocated to an unaffiliated
investment manager, and cash balances maintained for fee billing purposes. Please Also Note: The client shall
remain exclusively responsible for yield dispersion/cash balance decisions and corresponding transactions for cash
balances maintained in any of the Registrant’s unmanaged accounts.
Use of Mutual and Exchange Traded Funds. Advisor utilizes mutual funds and exchange traded funds for its
client portfolios. In addition to Registrant’s investment advisory fee described below, and transaction and/or
custodial fees discussed above, clients will also incur, relative to all mutual fund and exchange traded fund
purchases, charges imposed at the fund level (e.g., management fees and other fund expenses). The mutual funds
and exchange traded funds utilized by the Advisor are generally available directly to the public. Thus, a client can
generally obtain the funds recommended and/or utilized by Advisor independent of engaging Advisor as an
investment advisor. However, if a prospective client does so, then he/she/they will not receive Registrant's initial and
ongoing investment advisory services.
Use of DFA Mutual Funds. Registrant utilizes the mutual funds issued by Dimensional Fund Advisors (“DFA”).
DFA funds are generally only available through registered investment advisers approved by DFA. Thus, if the client
was to terminate Registrant’s services, and transition to another adviser who has not been approved by DFA to
utilize DFA funds, restrictions regarding additional purchases of, or reallocation among other DFA funds, will
generally apply.
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing involves the incorporation of
Environmental, Social and Governance (“ESG”) considerations into the investment due diligence process. ESG
investing incorporates a set of criteria/factors used in evaluating potential investments: Environmental (i.e.,
considers how a company safeguards the environment); Social (i.e., the manner in which a company manages
relationships with its employees, customers, and the communities in which it operates); and Governance (i.e.,
company management considerations). The number of companies that meet an acceptable ESG mandate can be
limited when compared to those that do not, and could underperform broad market indices. Investors must accept
these limitations, including potential for underperformance. Correspondingly, the number of ESG mutual funds and
exchange-traded funds are limited when compared to those that do not maintain such a mandate. As with any type
of investment (including any investment and/or investment strategies recommended and/or undertaken by
Registrant), there can be no assurance that investment in ESG securities or funds will be profitable, or prove
successful. Registrant generally relies on the assessments undertaken by the unaffiliated mutual fund, exchange
traded fund or separate account portfolio manager to determine that the fund’s or portfolio’s underlying company
securities meet a socially responsible mandate.
Cash Positions. Advisor continues to treat cash as an asset class. As such, unless determined to the contrary by
Registrant, all cash positions (money markets, etc.) shall continue to be included as part of assets under
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management for purposes of calculating Registrant’s advisory fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such anticipated market
conditions/events will occur), Advisor may maintain cash positions for defensive purposes. In addition, while assets
are maintained in cash, such amounts could miss market advances. Depending upon current yields, at any point in
time, Registrant’s advisory fee could exceed the interest paid by the client’s money market fund.
Fee Dispersion. Advisor, in its discretion, may charge a lesser or higher investment advisory fee, charge a flat fee,
waive applicable minimum asset or minimum fee levels, waive its fee entirely, or charge a fee on a different interval,
based upon certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, complexity of the engagement,
anticipated services to be rendered, grandfathered fee schedules, employees and family members, courtesy
accounts, competition, negotiations with client, etc.). Please Note: As result of the above, similarly situated clients
could pay different fees. In addition, similar advisory services may be available from other investment advisers for
similar or lower fees.
Client Obligations. In performing our services, Advisor shall not be required to verify any information received from
the client or from the client’s other professionals, and is expressly authorized to rely thereon. Moreover, it remains
each client’s responsibility to promptly notify Advisor if there is ever any change in his/her/its financial situation or
investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or
services.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed that
future performance of any specific investment or investment strategy (including the investments and/or investment
strategies recommended or undertaken by Registrant) will be profitable or equal any specific performance level(s).
Disclosure Brochure. A copy of the Registrant’s written Brochure as set forth on Part 2A of Form ADV and Form
CRS (Client Relationship Summary) shall be provided to each client prior to, or contemporaneously with, the
execution of an agreement between the client and the Registrant.
E. Assets Under Management
As of December 31, 2023, ReFrame Wealth manages approximately $279,258,718 in Client assets on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.