O’Higgins Asset Management Inc.’s founder and principal is Michael B. O’Higgins. Michael B.
O’Higgins and his wife, Donna B. O’Higgins, are the sole owners of the firm. On April 1, 1978, Mr. O’Higgins founded his own money management firm where he has continued to provide investment management services. O’Higgins Asset Management, Inc. is a registered investment adviser incorporated in Florida.Current clients' as well as potential clients' accounts are managed almost exclusively on a discretionary basis, requiring clients to grant our firm discretionary authority to manage your account. Discretionary authorization will allow our firm to determine the specific securities, and the amount of securities, to be purchased or sold for your account without your approval prior to each transaction. Discretionary authority is typically granted by the Investment Management Agreement and/or trading authorization forms that you sign with our firm. O’Higgins Asset Management, Inc. principally manages portfolios using a variety of disciplined, value-based, asset allocation and security selection models. The firm’s portfolios are normally concentrated in fewer than twenty securities. As a rule, securities are of the liquid, blue chip variety and are typically held for at least one year. No consideration is given to the tax implications of investment decisions. The firm’s policy is to maximize risk- adjusted returns in the belief that this produces the best after-tax returns. All growth-oriented accounts are invested in a similar manner and are not tailored to individual

client needs. Fixed income accounts are handled on a fully discretionary basis, however duration and investment quality/rating for the individual accounts are predetermined either through a client’s preexisting investment policy or guidelines established when the account is opened. The firm does have client relationships that are managed on a non-discretionary basis; however, this is not a current advisory option. The firm does not participate in any wrap fee programs.
Sean D. O’Higgins, son of Michael B. O’Higgins, is an Investment Adviser Representatives (IAR) with the firm. Sean D. O’Higgins is Insurance Licensed and may receive compensation from sales of Life or Health products but the insurance sales, policies or the Insurance Companies issuing those policies are not affiliated with O’Higgins Asset Management, Inc. The firm does not receive any compensation directly or indirectly from any insurance sales activities.
Financial Planning Service In addition to our advisory business O’Higgins Asset Management offers financial planning services. This service is optional and is designed as a long-term ongoing planning relationship to help clients attain their financial goals. We charge a fee for financial planning services. This fee is based on the complexity of each individual case and there is no assurance that similarly situated clients will be assessed comparable fees.
Assets Under Management as of December 31, 2023, we manage approximately $155,336,000 in client assets under management. We are not currently providing our services to new clients on a non-discretionary basis.