A. Description of the Advisory Firm
Heritage Capital Advisors, LLC is a Limited Liability Company organized in the state of
Colorado by Mr. David Moenning in 2013. It became a Registered Investment Advisor
(RIA) in September 2020. Heritage Capital Advisors, LLC also does business as (DBA)
Heritage Capital Research, LLC.
B. Types of Advisory Services
Heritage Capital Advisors, LLC (hereinafter “HERITAGE CAPITAL ADVISORS, LLC”)
offers the following services to advisory clients:
Investment Supervisory Services
HERITAGE CAPITAL ADVISORS, LLC offers ongoing portfolio management services
and institutional consulting services based on the individual goals, return/income,
objectives, time horizon, tax status, liquidity needs and risk tolerance of each client.
HERITAGE CAPITAL ADVISORS, LLC creates an Investment Plan for each client, which
outlines the client’s current situation (income, tax levels, and risk tolerance levels) and
then constructs a strategy to aid in the selection of a portfolio that matches the client’s
situation. Investment Supervisory Services include, but are not limited to, the following:
• Investment strategy • Personal investment plan
• Asset allocation • Client or portfolio consultation
• Risk tolerance • Regular portfolio monitoring
• Sector Selection
HERITAGE CAPITAL ADVISORS, LLC will request discretionary authority from clients
in order to select securities and execute transactions without permission from the client
prior to each transaction. Risk tolerance levels are determined via communication with
their clients.
Selection of Investment Managers and Strategies
We can direct clients to Heritage Capital Advisors, LLC for implementation of selected
investment management portfolios and strategies.
Services Limited to Specific Types of Investments
HERITAGE CAPITAL ADVISORS, LLC generally limits its money management to
mutual funds, individual equities, individual bonds, options, equity-linked CDs,
structured notes, ETF/Ns and Leveraged ETF/Ns.
Sub-Advisor Services
HERITAGE CAPITAL ADVISORS, LLC may also use and/or act as a sub-advisor to
advisors unaffiliated with HERITAGE CAPITAL ADVISORS, LLC. These third-party
advisors would outsource portfolio management and/or portfolio strategist services to
HERITAGE CAPITAL ADVISORS, LLC. This relationship will be memorialized in each
contract between HERITAGE CAPITAL ADVISORS, LLC and the third-party advisor.
Consultation Services
HERITAGE CAPITAL ADVISORS, LLC’S investment management services may include
the analysis of a client’s situation and assistance in identifying
and implementing
appropriate investment management techniques to help meet specific financial objectives.
HERITAGE CAPITAL ADVISORS, LLC’S consulting services may include many services
including but not limited to: existing portfolio evaluation, income planning strategies,
debt analysis, and cash flow. In performing these services, HERITAGE CAPITAL
ADVISORS, LLC is not required to verify any information received from client or from
the client’s other professionals (e.g. attorneys, accountants, etc.) and is expressly
authorized to rely on such information. HERITAGE CAPITAL ADVISORS, LLC may
recommend clients, engage the Firm for additional related services. Clients are advised
that a conflict of interest exists if clients engage HERITAGE CAPITAL ADVISORS, LLC
to provide additional services for compensation. Clients retain absolute discretion over
all decisions regarding implementation and are under no obligation to act upon any of the
recommendations made by HERITAGE CAPITAL ADVISORS, LLC under a consulting
engagement.
C. Client Tailored Services and Client Imposed Restrictions
HERITAGE CAPITAL ADVISORS, LLC offers a similar suite of services to all of its clients.
However, specific client financial plans and their implementation are dependent upon
Heritage Capital Advisors, LLC and client’s investment outlook which takes into account
each client’s situation as described in the Investment Supervisory Services under Item 4.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent HERITAGE
CAPITAL ADVISORS, LLC from properly servicing the client account, or if the
restrictions would require HERITAGE CAPITAL ADVISORS, LLC to deviate from its
standard suite of services, HERITAGE CAPITAL ADVISORS, LLC reserves the right to
review and/or end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other
administrative/platform fees. HERITAGE CAPITAL ADVISORS, LLC does not
participate wrap fee programs.
E. Amounts Under Management and Advisement
HERITAGE CAPITAL ADVISORS, LLC has the following approximate assets under
management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$75.00 $0 December 2023
HERITAGE CAPITAL ADVISORS, LLC has the following approximate assets under
advisement:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$120,000,000.00 $0 December 2023