A. Firm Information
The Clarus Group, Inc. (“The Clarus Group” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Clarus Group is organized as a Corporation under the laws
of the State of Texas. The Clarus Group was founded in July 2020 and became a registered investment advisor
in September 2020. The Clarus Group is owned and operated by Rex C. Whiteside (President and Chief
Compliance Officer). This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by The Clarus Group.
B. Advisory Services Offered
The Clarus Group offers investment advisory services to: individuals, high net worth individuals, trusts, estates,
and businesses each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. The Advisor’s fiduciary commitment is further described in The Clarus Group’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Wealth Management Services
The Clarus Group provides wealth management services for its Clients. These services generally include a broad
range of comprehensive financial planning in connection with discretionary investment management of Client
portfolios. These services are described below.
Investment Management Services
The Clarus Group provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management
services.
The Clarus Group works closely with each Client to determine the Client’s unique investment goals and
objectives. The Clarus Group will determine an investment strategy for each Client that will include a combination
of the Advisor’s investment models that are based on absolute return, capital preservation, income generation,
tax minimization, and cash management strategies. The Clarus Group’s investment models primarily consist of
exchange-traded funds (“ETFs”) and mutual funds. The Clarus Group may also utilize individual stocks, bonds,
options, alternative investments, structured notes, independent managers, REITs, UITs, and certificates of
deposits as part of the investment models. The Clarus Group may retain certain investments based on portfolio
fit and/or tax considerations.
The Clarus Group’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. The Clarus Group will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
The Clarus Group evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. The Clarus Group may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. The Clarus Group may recommend specific positions to increase sector or
asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against
market movement. The Clarus Group may recommend selling positions for reasons that include, but are not
limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of
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securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will The Clarus Group accept or maintain custody of a Client’s funds or securities, except for the
limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Use of Independent Managers – When deemed to be in the Client’s best interest, The Clarus Group will
recommend to Clients that all or a portion of their investment portfolio
be implemented by utilizing one or more
unaffiliated money managers or investment platforms (collectively “Independent Managers”). Independent
Managers may be sourced directly or accessed through an investment management platform. The Client will be
required to enter into a separate agreement with the Independent Manager[s].
The Clarus Group serves as the Client’s primary advisor and relationship manager. However, the
Independent Manager[s] will assume discretionary authority for the day-to-day investment management of those
assets placed in their control. The Clarus Group will assist and advise the Client in establishing
investment objectives for their account[s], the selection of the Independent Manager[s], and defining any
restrictions on the account[s]. The Clarus Group will continue to provide oversight of the Client’s account[s] and
ongoing monitoring of the activities of these unaffiliated parties.
The Independent Manager[s] will implement the selected investment strategies based on their investment
mandates. The Client may be able to impose reasonable investment restrictions on these accounts, subject to
the acceptance of these third parties.
The Client, prior to entering into an agreement with an Independent Manager, will be provided with the Form
ADV Part 2A (or a brochure that makes the appropriate disclosures) of those parties. The Clarus Group does not
receive any compensation from these Independent Managers or Investment Platforms, other than The Clarus
Group's investment advisory fee (described in Item 5).
Financial Planning Services
The Clarus Group typically provides financial planning services to Clients as part of its overall wealth
management services. The Clarus Group may also provide financial planning services on a standalone basis
pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals and objectives. Generally, such financial planning services involve preparing
a formal financial plan or rendering a specific financial consultation based on the Client’s financial goals and
objectives. This planning or consulting may encompass one or more areas of need, including but not limited to,
personal financial planning, estate planning, college planning, capital management, investment consulting, tax
planning, and insurance needs.
A financial plan developed for the Client will usually include general recommendations for a course of activity or
specific actions to be taken by the Client. For example, recommendations may be made that the Client start or
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revise their investment programs, commence or alter retirement savings, establish education savings or
contribute to charitable giving programs.
The Clarus Group, with consent by the Client, will typically coordinate with the Client’s existing specialists
including an accountant, attorney, and others. The Clarus Group may also refer a Client to a specialist as
appropriate for their unique situation. For certain financial planning engagements, the Advisor will provide a
written summary of the Client’s financial situation, observations, and recommendations. For financial consulting
engagements, the Advisor may not provide a written summary. Plans or consultations are typically completed
within six (6) months of contract date, assuming all information and documents requested are provided promptly.
Financial planning recommendations pose a conflict between the interests of the Advisor and the interests of the
Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor, as it would increase the
amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through
the Advisor.
Financial Institution Consulting Services
The Clarus Group provides investment consulting services to certain broker/dealers’ customers (“Brokerage
Customers”) who provide written consent requesting to receive the firm’s consulting services. Brokerage
Customers have entered into a written advisory agreement with The Clarus Group.
C. Client Account Management
Prior to engaging The Clarus Group to provide investment advisory services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
● Establishing an Investment Strategy – The Clarus Group, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
● Asset Allocation – The Clarus Group will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
● Investment Management and Supervision – The Clarus Group will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
The Clarus Group does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by The Clarus Group.
E. Assets Under Management
As of December 31, 2023, The Clarus Group manages $797,968,022 in Client assets, all of which is managed on
a discretionary basis. Clients may request more current information at any time by contacting the Advisor.