Willow Grove Advisors, LLC (Willow Grove) is a federally Registered Investment Advisor whose principal owners are Keley R. Petersen and Jeff Petersen and has been in business since 2009. Willow Grove provides investment advisory services to a broad range of individuals and high net worth individuals for a percentage of assets under management and provides these services on a discretionary basis. Investment advisory services are provided based on the individual needs of a client and stated objectives and guidelines of the account. Willow Grove strictlyprovidesfee-onlyinvestmentadvice.Thismeansthatwedonotacceptsales commissionsforanyproductsthatwerecommendtoourclients.Wewillactasafiduciarywithadutyto prudentlytakecareofyourassetsandatalltimes,wemustactinthebestinterestofourclients.
WillowGroveisafeebasedinvestmentadvisoryfirmonly.Thefirmdoesnotreceivecommissionsfor purchasingorsellingvariableannuities,stocks,bonds,mutualfunds,limitedpartnerships,orother commissionbasedsecuritiesproducts.Additionally,WillowGroveisnotalicensedinsuranceagencyor insuranceproducerentityanddoesnottransactinsurancebusinesswithitsadvisoryclients.
CertainWillowGroveinvestmentadviserrepresentatives(“IARs”),however,mayholdinsurancelicenses.
Intheircapacityofholdinginsurancelicenses,theymaymakerecommendationstoclientsonfixed insuranceandfixedannuityproductsthatmaycomplementanoverallwealthmanagementplan developedwiththeclient.InthoseinstancesWillowGrovewillreferclientstonon-affiliatedprofessional insuranceagents,brokersorcompaniesforanypurchases.Anyinsuranceproductsrecommendedbyand withWillowGroveIARs,andpurchasedbyadvisoryclients,willnotgeneratecommissionsforWillow GrovenoritsIARs.Thefirmdoesnotparticipateinorreceiveanyportionoftheinsurancecommissions oranyotherremuneration(includinganynon-cashcompensation).PleasealsonotethataWillow GroveclientisundernoobligationtopurchaseanyinsuranceproductsrecommendedbyanyWillow GroveIAR.
Willow

Grove Investment Management accounts are available to investors with $500,000 of investable assets. For all new accounts, Willow Grove will evaluate securities initially held in the portfolio and will work with the client to create a portfolio transition plan which may sell all or periodically sell portions of such securities to the extent that such securities would not be included in Willow Grove’s normal portfolio holdings for such account. The client will be responsible for any tax liabilities that result from any transactions initially and during management of the account. Willow Grove seeks to commence management of an account as soon as practicable after review of the account documentation, acceptance of its appointment as Adviser and transfer of assets to the custodian. The time required to commence management may vary depending on the time required to complete these steps. Our assets under management are calculated by adding all of the securities portfolios for which we provide continuous and regular supervisory or management services. As of January 01, 2024, Willow Grove manages $227,493,852 for approximately 161 client relationships.