Description of Firm Venture Visionary Partners LLC ("VVP") is a registered investment adviser based in Sylvania, Ohio. We are organized as a limited liability company ("LLC") under the laws of the State of Delaware. We have been providing investment advisory services since June 2019. Our firm is primarily owned by Craig D. Findley.
The following paragraphs describe our services and fees. Refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we," "our," and "us" refer to Venture Visionary Partners LLC and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Assets Under Management As of December 31, 2023, we have approximately $3,892,670,349 in discretionary assets under management and approximately $28,755,378 in non-discretionary assets under management. We also provide retirement plan consulting advice to $908,139,928 of pension and profit-sharing retirement accounts. In total, as of December 31, 2023, VVP provided investment advice to $4,829,565,655 in client assets.
Investment Management Services We offer discretionary investment management services. Our investment advice is tailored to meet our clients' needs and investment objectives. We manage investment portfolios for a wide variety of Clients, including individuals (including high net worth individuals), qualified retirement plans, trusts, charitable organizations, small businesses and corporations. We will work with a client to determine the client's investment objectives and investor risk profile. We use investment and portfolio allocation software to evaluate alternative portfolio designs. We evaluate a client's existing investments with respect to the client's risk tolerance and investment objectives. We will then monitor the client's portfolio holdings and the overall asset allocation strategy and hold review meetings with the client regarding the account, as necessary.
If you participate in our discretionary investment management services, we require you to grant us discretionary authority to manage your account. Subject to a grant of discretionary authorization, we have the authority and responsibility to formulate investment strategies on your behalf. Discretionary authorization will allow us to determine the specific securities, and the amount of securities, to be purchased or sold for your account without obtaining your approval prior to each transaction. We will also have discretion over the broker or dealer to be used for securities transactions, and over the commission rates to be paid. Discretionary authority is typically granted by the investment advisory agreement you sign with our firm, a power of attorney, or trading authorization forms.
You may place certain limitations on our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing.
We also offer non-discretionary investment management services. If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf of your account. Thus, in the event that VVP would like to make a transaction for you, and you may be unavailable, VVP will be unable to effect the account transaction (as it would for its discretionary clients) without first obtaining your consent. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.
4 As part of our investment management services, in addition to other types of investments (see disclosures below in this section), we invest your assets according to one or more model portfolios developed by our firm. These models are designed for investors with varying degrees of risk tolerance ranging from a more aggressive investment strategy to a more conservative investment approach.
We have entered into a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"), which provides us with operational and back-office support including access to a network of service providers. Through the Dynasty network of service providers, we may receive preferred pricing on trading technology, reporting, custody, brokerage, compliance and other related services. Dynasty charges a "Platform Fee," for which, unless otherwise disclosed, you will be charged, separate from and in addition to your annual investment management fee, as described in Item 5 below. In addition, Dynasty's subsidiary, Dynasty Wealth Management, LLC ("DWM") is an SEC registered investment adviser, that provides access to a range of investment services including: separately managed accounts ("SMA"), mutual fund and ETF asset allocation strategies, and unified managed accounts ("UMA") managed by external third-party managers (collectively, the "Investment Programs"). We may separately engage the services of Dynasty and/or its subsidiaries to access the Investment Programs. Under the SMA and UMA programs, we will maintain the ability to select the specific, underlying third- party managers that will, in turn, have day-to-day discretionary trading authority over the requisite client assets. In light of the foregoing, VVP seeks at all times to ensure that any such conflicts are addressed on a fully-disclosed basis and investment decisions are handled in a manner that is aligned with your best interests. VVP does not receive any portion of the fees paid directly to Dynasty or the service providers made available through its platform, and VVP reviews all such relationships on an ongoing basis in an effort to ensure clients are receiving competitive rates in light of the services they receive.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available to the advisers in the Dynasty Network, such as us. Through the Platform, DWM and Dynasty collectively provides certain technology, administrative, operations and advisory support services that allow us to manage our own client portfolios and access independent third-party managers that provide discretionary services in the form of traditional managed accounts and investment models. We can allocate all or a portion of your assets among the different independent third-party managers via the Platform. We may also use the model management feature of the TAMP by creating our own asset allocation model and underlying investments that comprise the model. Through the model management feature, we may be able to outsource the implementation of trade orders and periodic rebalancing of the model when needed.
We will maintain the direct contractual relationship with you and obtain, through such agreements, the authority to engage independent third-party managers, DWM and/or Dynasty, as applicable, for services rendered through the Platform in service to you. We may delegate discretionary trading authority to DWM and/or independent third-party managers to effect investment and reinvestment of client assets with the ability to buy, sell or otherwise effect investment transactions and allocate client assets. If you are participating in certain Investment Programs, DWM or the designated manager, as applicable, is also authorized without prior consultation with either us or you to buy, sell, trade or allocate your assets in accordance with your designated portfolio and to deliver instructions to the designated broker-dealer and/or custodian of your assets.
On an ongoing basis, we will answer questions regarding your accounts and review periodically with you the performance of your accounts. We will periodically review your risk profile and discuss the re- balancing of your accounts to the extent appropriate. When applicable, we will provide to third-party managers any updated client financial information or account restrictions necessary for the third-party manager to provide advisory services.
5 In addition to managing the client's investment portfolio, we provide additional wealth management services to clients based on their unique circumstances and needs. Such services include consulting with clients on various financial areas including income and estate tax planning, business sale structures, college financial planning, retirement planning, insurance and risk management analysis, personal cash flow analysis, establishment and design of retirement plans and trust designs, among other things. VVP does not serve as an attorney, accountant, or insurance agent, and no portion of our services should be construed as same. Accordingly, VVP does not prepare legal documents, prepare tax returns, or sell insurance products. To the extent requested by you, we may recommend the services of other professionals for non-investment implementation purposes (i.e., attorneys, accountants, insurance, etc.). You are not under any obligation to engage any such professional(s), and you retain absolute discretion over all such implementation decisions and are free to accept or reject any recommendation from VVP and/or its representatives.
For certain clients, we agree to review the adequacy of current life insurance, long-term care and disability coverage, determines future needs, and develop an appropriate insurance strategy. From time to time, we may refer a client to an affiliate of VVP for developing or implementing an insurance strategy. Please see Item 10 – Other Financial Industry Activities and Affiliations for more information regarding these referrals, including a discussion of conflicts of interest related to these referrals. Clients have no obligation to purchase an insurance product through any affiliate of VVP.
Financial Planning Services We offer financial planning services which typically involve providing a variety of advisory services to clients regarding the management of their financial resources based upon an analysis of their individual needs. These services can range from broad-based financial planning to consultative or single subject planning. If you retain our firm for financial planning services, we will meet with you to gather information about your financial circumstances and objectives. We also use financial planning software to determine your current financial position and to define and quantify your long-term goals and objectives. Once we specify those long-term objectives (both financial and non-financial), we will develop shorter-term, targeted objectives. Once we review and analyze the information you provide to our firm and the data derived from our financial planning software, we will deliver a written plan to you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information you provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any of our recommendations, you are not obligated to implement the financial plan through any of our other investment advisory services. Moreover, you may act on our recommendations by placing securities transactions with any brokerage firm. Dependent on the type of financial planning or consulting services provided, there will be a conflict of interest due to the potential for the recommendation of our Firm to provide additional services, such as investment advisory services or retirement plan services. Additionally, we provide advice on non-securities matters. Generally, this is in connection with the rendering of estate planning, insurance, and/or annuity advice.
Retirement Plan Services VVP offers (1) Discretionary Investment Management Services, (2) Non-Discretionary Investment Advisory Services, and/or (3) Retirement Plan Consulting Services to employer-sponsored retirement plans and their participants. Depending on the type of the Plan and the specific arrangement with the 6 Sponsor, we may provide one or more of these services. Prior to being engaged by the Sponsor, we will provide a copy of this Form ADV Part 2 along with a copy of our Privacy Policy and a copy of the Agreement you sign with our firm that contains the information required under Sec. 408(b)(2) of the Employee Retirement Income Security Act ("ERISA"), as applicable.
The Agreement authorizes our Investment Adviser Representatives ("IARs") to deliver one or more of the following services: Discretionary Investment Management Services These services are designed to allow the Plan fiduciary to delegate responsibility for managing, acquiring and disposing of Plan assets that meet the requirements of the Employee Retirement Income Security Act of 1974 ("ERISA"). We will perform these investment management services through our IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is subject to ERISA, we will perform these services as an "investment manager" as defined under ERISA Section 3(38) and as a "fiduciary" to the Plan as defined under ERISA Section 3(21). Specifically, the Sponsor may determine that we perform the following services: SELECTION, MONITORING & REPLACEMENT OF DESIGNATED INVESTMENT ALTERNATIVES ("DIAs"): Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan and provide to Sponsor an IPS that contains criteria from which Advisor will select, monitor and replace the Plan's DIAs. Once approved by Sponsor, Advisor will review the investment options available to the Plan and will select the Plan's DIAs in accordance with the criteria set forth in the IPS. On a periodic basis, Advisor will monitor and evaluate the DIAs and replace any DIA(s) that no longer meet the IPS criteria.
CREATION & MAINTENANCE OF MODEL ASSET ALLOCATION PORTFOLIOS ("MODELS") Advisor will create a series of risk-based Models comprised solely among the Plan's DIAs; and, on a periodic basis and/or upon reasonable request, Advisor will reallocate and rebalance the Models in accordance with the IPS or other guidelines approved by Sponsor.
SELECTION, MONITORING & REPLACEMENT OF QUALIFIED DEFAULT INVESTMENT ALTERNATIVES ("QDIA(s)") Based upon the options available to the Plan, Advisor will select, monitor and replace the Plan's QDIA(s) in accordance with the IPS.
MANAGEMENT OF TRUST FUND: Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan and provide to Sponsor an IPS that contains criteria from which Advisor will select, monitor and replace the Plan's investments. Once approved by Sponsor, Advisor will review the investment options available to the Plan and

will select the Plan's investments in accordance with the criteria set forth in the IPS. On a periodic basis, Advisor will monitor and evaluate the investments and replace any investment(s) that no longer meet the IPS criteria.
Non-Discretionary Fiduciary Services These services are designed to allow the Sponsor to retain full discretionary authority or control over assets of the Plan. We will solely be making recommendations to the Sponsor. We will perform these Non-Discretionary investment advisory services through our IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is covered by ERISA, we will perform these investment advisory services to the Plan as a "fiduciary" defined under ERISA Section 3(21). The Sponsor may engage us to perform one or more of the following Non- Discretionary investment advisory services: 7 INVESTMENT POLICY STATEMENT ("IPS"): Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan. If the Plan does not have an IPS, Advisor will provide recommendations to Sponsor to assist with establishing an IPS. If the Plan has an existing IPS, Advisor will review it for consistency with the Plan's objectives. If the IPS does not represent the objectives of the Plan, Advisor will recommend to Sponsor revisions to align the IPS with the Plan's objectives.
ADVICE REGARDING DESIGNATED INVESTMENT ALTERNATIVES ("DIAs"): Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment options available to the Plan and will make recommendations to assist Sponsor with selecting DIAs to be offered to Plan participants. Once Sponsor selects the DIAs, Advisor will, on a periodic basis and/or upon reasonable request, provide reports and information to assist Sponsor with monitoring the DIAs. If a DIA is required to be removed, Advisor will provide recommendations to assist Sponsor with replacing the DIA.
ADVICE REGARDING MODEL ASSET ALLOCATION PORTFOLIOS ("MODELS"): Based on the Plan's IPS or other guidelines established by the Plan, Advisor will make recommendations to assist Sponsor with creating risk-based Models comprised solely among the Plan's DIAs. Once Sponsor approves the Models, Advisor will provide reports, information and recommendations, on a periodic basis, designed to assist Sponsor with monitoring the Models. Upon reasonable request, and depending upon the capabilities of the recordkeeper, Advisor will make recommendations to Sponsor to reallocate and/or rebalance the Models to maintain their desired allocations.
ADVICE REGARDING QUALIFIED DEFAULT INVESTMENT ALTERNATIVE ("QDIA(s)"): Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the investment options available to the Plan and will make recommendations to assist Sponsor with selecting or replacing the Plan's QDIA(s).
ADVICE REGARDING INVESTMENT OF TRUST FUND: Based on the Plan's IPS, Advisor will review the investment options available to the Plan and will make recommendations to assist Sponsor with selecting investments that meet the IPS criteria. Once Sponsor selects the investment(s), Advisor will, on a periodic basis and/or upon reasonable request, provide reports and information to assist Sponsor with monitoring the investment(s). If the IPS criteria require any investment(s) to be replaced, Advisor will provide recommendations to assist Sponsor with replacing the investment(s).
Retirement Plan Consulting Services Retirement Plan Consulting Services are designed to allow our IARs to assist the Sponsor in meeting his/her fiduciary duties to administer the Plan in the best interests of Plan participants and their beneficiaries. Retirement Plan Consulting Services are performed so that they would not be considered "investment advice" under ERISA. The Sponsor may elect for our IARs to assist with any of the following services: Administrative Support Assist Sponsor in reviewing objectives and options available through the Plan Review Plan committee structure and administrative policies/procedures Recommend Plan participant education and communication policies under ERISA 404(c) Assist with development/maintenance of fiduciary audit file and document retention policies Deliver fiduciary training and/or education periodically or upon reasonable request Assist with coordinating Plan participant disclosures under ERISA 404(a) 8 Recommend procedures for responding to Plan participant requests Service Provider Support Assist fiduciaries with a process to select, monitor and replace service providers Assist fiduciaries with review of Covered Service Providers ("CSP") and fee benchmarking Provide reports and/or information designed to assist fiduciaries with monitoring CSPs Assist with use of ERISA Spending Accounts or Plan Expense Recapture Accounts to pay CSPs Assist with preparation and review of Requests for Proposals and/or Information Coordinate and assist with CSP replacement and conversion Investment Monitoring Support Periodic review of investment policy in the context of Plan objectives Assist the Plan committee with monitoring investment performance Educate Plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s) Participant Services Facilitate group enrollment meetings and coordinate investment education Assist Plan participants with financial wellness education, retirement planning and/or gap analysis Potential Additional Retirement Services Provided Outside of the Agreement In providing Retirement Plan Services, VVP and its IARs may establish a client relationship with one or more Plan participants or beneficiaries. Such client relationships develop in various ways, including, without limitation:
•as a result of a decision by the Plan participant or beneficiary to purchase services from VVP not involving the use of Plan assets;
•as part of an individual or family financial plan for which any specific recommendations concerning the allocation of assets or investment recommendations relating to assets held outside of the Plan; or
•through a rollover of an Individual Retirement Account ("IRA Rollover"). If VVP is providing Retirement Plan Services to a plan, IARs may, when requested by a Plan participant or beneficiary, arrange to provide services to that participant or beneficiary through a separate agreement. If a Plan participant or beneficiary desires to affect an IRA Rollover from the Plan to an account advised or managed by VVP, IAR will have a conflict of interest if his/her fees are reasonably expected to be higher than those paid to VVP in connection with the Retirement Plan Services. IAR will disclose relevant information about the applicable fees charged by VVP prior to opening an IRA account. Any decision to affect the rollover or about what to do with the rollover assets remain that of the Plan participant or beneficiary alone.
In providing these optional services, we may offer employers' and employees' information on other financial and retirement products or services offered by VVP and our IARs.
Types of Investments We offer advice on equity securities, corporate debt securities (other than commercial paper), commercial paper, certificates of deposit, municipal securities, variable life insurance, variable annuities, mutual fund shares, United States government securities, options contracts on securities, money market funds, REITs, derivatives and ETFs.
9 Additionally, we will advise you on various types of investments based on your stated goals and objectives. We also provide advice on any type of investment held in your portfolio at the inception of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the investment advice we provide to you can be different or conflicting with the advice we give to other clients regarding the same security or investment.
Assets Held Away From Our Firm Upon client request and in our sole discretion, VVP may provide advice with respect to your held away retirement plan assets. If we determine to do so, we will make recommendations based on the investment alternatives available as part of your retirement plan. We will not receive any communications from the plan sponsor or custodian, and it remains your obligation to notify us of any changes in investment alternatives or restrictions pertaining to your retirement account or plan. Unless expressly indicated by VVP to the contrary, held away retirement plan assets under VVP's advisement shall be included as assets under management for purposes of VVP calculating its advisory fee.
We may leverage an Order Management System to implement investment selection and rebalancing strategies on behalf of the client in held away accounts (i.e., accounts not directly held with our recommended custodian). These are primarily 401(k) accounts, HSAs, 403bs, 529 education savings plans, 457 plans, profit sharing plans, and other assets not custodied with our recommended custodian. We regularly review the available investment options in these accounts, monitor them, and rebalance and implement our strategies in the same way we do other accounts, though using different tools as necessary. There may be a difference in the performance of our strategies of an account using the Order Management System in comparison to accounts held at our recommended custodian.
Miscellaneous Disclosures Regarding Our Services
•Limitations of Financial Planning and Non-Investment Consulting/Implementation Services: To the extent specifically requested, we will generally provide planning and consulting services regarding non-investment related matters, such as tax, estate and insurance planning. We may agree to include these services in our fee referenced in Item 5 below or may discuss charging you an additional fee under a separate agreement depending on the nature of the engagement, amount of your assets under management, and the complexity of your planning needs. VVP does not serve as an attorney, accountant, or insurance agency, and no portion of our services should be construed as legal, accounting or insurance advice requiring licensing. VVP does not prepare legal documents, tax returns, or sell insurance products. To the extent requested by a client, we will recommend the services of other professionals for certain non-investment implementation purpose (i.e. attorneys, accountants, insurance agencies or agents). Some of these parties may be affiliates of VVP in their separate individual capacities as licensed insurance agents. You should review Item 10 below for additional information. You are under no obligation to engage the services of any recommended professional. You retain absolute discretion over all implementation decisions and are free to accept or reject any recommendation from VVP or its representatives. If you engage any recommended unaffiliated professional, and a dispute arises, you must seek recourse exclusively from and against the engaged professional. The recommendation by a VVP representative that a client purchase an insurance product presents a conflict of interest, as the receipt of commissions provides an incentive to recommend investment products based on commissions to be received, rather than on a particular client's need. No client is under any obligation to purchase any insurance products from a VVP representative or engage any representative in any other professional capacity. Clients are reminded that they are free to purchase insurance products, accounting, legal or other services through other, non-affiliated 10 parties. VVP's Chief Compliance Officer remains available to address any questions that a client or prospective client may have regarding the above conflicts of interest.
•Third-Party Investment Managers. VVP may use or recommend using third-party investment managers to manage all or a portion of a client's account. We may use them to gain exposure to other investment strategies. The third-party manager is responsible for the discretionary management of the allocated assets. We will continue to supervise the third-party manager and provide ongoing monitoring and review of your account performance, asset allocation and investment objectives. If VVP determines that a particular third-party investment manager is not providing sufficient management services, or is not managing a client's portfolio in a manner consistent with the client's personal investment guidelines or asset allocation, VVP will remove the client's assets from that selected independent manager and may place the client's assets with another manager at VVP's discretion (for discretionary accounts). Clients may be required to execute documents to re-allocate assets amongst independent managers. For non- discretionary accounts, VVP will make recommendations to the client, as necessary. The fee charged by the third-party manager is in addition to our advisory fee discussed in Item 5 below.
•Reporting Services. VVP can also provide account reporting services, which can incorporate client investment assets that are not part of the assets that VVP manages (the "Outside Assets"). Unless agreed to otherwise, in writing, the client and/or his/her/its other advisors that maintain trading authority, and not VVP, shall be exclusively responsible for the investment performance of the Outside Assets. Unless also agreed to otherwise, in writing, VVP does not provide investment management, monitoring or implementation services for the Outside Assets.
The client can engage VVP to provide investment management services for the Outside Assets pursuant to the terms and conditions of the Investment Management Agreement between VVP and the client.
•Client Obligations. In performing our services, we are not required to verify any information received from you or your other professionals and are authorized to rely on the information we receive. It remains your responsibility to promptly notify us if there is ever any change in your financial situation or investment objectives so that we can review, and if necessary, revise our previous recommendations.
•Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy (including the investments and/or investment strategies recommended or undertaken by VVP) will be profitable or equal any specific performance level(s).
•Disclosure Statement. A copy of VVP's written Privacy Notice, Disclosure Brochure as set forth on Part 2 of Form ADV and Form CRS (Client Relationship Summary) shall be provided to each client prior to, or contemporaneously with, the execution of the advisory agreement with VVP.