BlueKey Wealth Advisors, LLC doing business as Azzendo Wealth Advisors (hereinafter “Azzendo Wealth
Advisors”) is a registered investment advisor based in Hollywood, Florida. We are a limited liability company under
the laws of the State of Florida. We have been providing investment advisory services since 2010. Amaury
Sanchez-Cifuentes, CFP®, CMP®, is the Managing Member and owner of Azzendo Wealth Advisors.
Currently, we offer the following investment advisory services, personalized to each individual client:
• Portfolio Management Services
• Financial Planning Services
• Selection of Third-Party Investment Advisers
The following paragraphs describe what we do and what we charge. Each investment advisory service is listed
below and describes how we tailor our advisory services to your individual needs. Also, you may see the term
Associated Person throughout this Brochure. As used in this Brochure, this term refers to anyone from our firm
who is an officer, employee, and all individuals providing investment advice on behalf of our firm. Such persons
are properly registered as investment adviser representatives in all required jurisdictions.
Portfolio Management Services
Portfolio management refers to the management of money, including investments. Assets are usually held in
what is called a portfolio. Determining the types and quantities of securities to hold in a portfolio is referred to as
portfolio management.
Our firm offers discretionary and non-discretionary portfolio management services to our clients. This means that
once the portfolio has been agreed upon, the ongoing supervision and management of the portfolio will be our
responsibility. This authority is granted to us by you in a written agreement. This allows our firm to decide on
specific securities, the quantity of the securities and placing buy or sell orders for your account without obtaining
your approval for each transaction. This type of authorization is done using either the investment advisory
agreement you sign with our firm, a limited power of attorney agreement, or trading authorization forms. You
may limit this authority by setting a limit on the type of securities that can be purchased for your account. Simply
provide us with your restrictions or guidelines in writing.
The non-discretionary portfolio management service means that we must obtain your approval prior to making
any transactions in your account.
Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire our
firm to manage your portfolio, we will meet with you to gather your financial information, determine your goals,
and decide how much risk you should take in your investments. The information we gather will help us implement
an asset allocation strategy that will be specific to your goals, whether we are actively investing for you or simply
providing you with advice.
There are a few ways we might create your investment portfolio depending on what we decide would work best
for you. We may customize a portfolio for you based the goals and risk we determined during the information
gathering process or we might use a predetermined strategy rather than choosing individual securities.
Our firm primarily uses individual equities, bonds, warrants, corporate debt securities, commercial paper,
certificates of deposit, municipal securities, United States government securities, exchange traded funds and
mutual funds in its portfolio management programs.
However we construct your investment portfolio, we will monitor your portfolio’s performance on an continuous
basis, and rebalance the portfolio whenever necessary, as changes occur in market conditions, your financial
circumstances, or both.
We recommend that you compare our invoices with the statement(s) you receive from the qualified custodian. If
you see something that is inaccurate, please call our main office number, located on the cover page of this
brochure.
Financial Planning Services
We offer broad based financial planning including tax planning, insurance planning, estate planning, disability
planning, business planning, retirement planning, education planning, and budgeting and cash flow analysis.
Azzendo Wealth Advisors strives to achieve a client’s long-term financial goals by implementing a financial
planning process that may include any or all of the following steps:
• Assessment of a client’s present financial situation by collecting information regarding net worth and
cash flow statements, tax returns, insurance policies, investment portfolios, pension plans, employee
benefit statements etc.
• Identification of a client’s financial and personal goals and objectives. Goals or objectives may include
financing a child’s college education or retirement planning. The identified goals or objectives are
specific, realistic and measurable. All goals include time horizons.
• Resolution of finance related problems. Obstacles to achieving financial independence are identified so
that resolution may occur. Examples of problem areas can include too little or too much
insurance
coverage, inadequate cash flow or a high tax burden.
• Plan Design. A written financial plan is prepared that includes recommendations and solutions to any
financial related problems.
• Implementation of the financial plan. The financial plan is finalized and agreed upon. The
recommendations and solutions are executed to reach the desired goals and objectives.
• Evaluation of the financial plan is conducted periodically. The financial planning service provides the
option of conducting a periodic review and revision of the plan to ensure that the financial goals are
achieved. The client may be required to pay an additional fee to exercise this option.
Financial plans are based on your financial situation and the financial information you provide to our firm. If your
financial situation, goals, objectives, or needs change, you must notify us promptly.
We also provide financial planning services that cover a specific area, such as retirement or estate planning. We
offer consultative services where we set an appointment to meet with you for financial planning advice for an
hourly fee.
You may choose to accept or reject our recommendations. If you decide to proceed with our recommendations,
you may do so either through our investment advisory services or by using the advisory/brokerage firm of your
choice.
Selection of Third-Party Investment Advisers
Azzendo Wealth Advisors has entered into agreements with various other third-party investment advisers for the
provision of certain investment advisory services. Factors considered in the selection of a third-party advisor
include but may not be limited to: i) Azzendo Wealth Advisors’ preference for a particular third party advisor; ii)
the client’s risk tolerance, goals and objectives, as well as investment experience; and, iii) the amount of client
assets available for investment. In order to assist clients in the selection of a third-party advisor, an Associated
Person of Azzendo Wealth Advisors will typically gather information from the client about the client’s financial
situation, investment objectives, and reasonable restrictions the client wants imposed on the management of the
account.
The third-party advisor may customize the client's portfolio by blending traditional investment strategies with an
allocation to asset classes. The investment strategy adopted by the third-party advisor may embrace value,
growth or contrarian investing styles. Generally, securities transactions will be decided upon and executed by
the third-party advisor on a discretionary basis. This means that the manager selected will have the ability to buy
and sell securities in your account without obtaining your approval. Azzendo Wealth Advisors and its Associated
Persons will not manage, or obtain discretionary authority over the assets in accounts participating in these
programs; however, clients may grant Azzendo Wealth Advisors the discretionary authority to hire and fire such
third-party managers. Generally, clients may not impose restrictions on investing in certain securities or types of
securities in accounts managed by a third-party advisor.
Associated Persons of Azzendo Wealth Advisors will periodically review reports provided to the client. An
Associated Person of Azzendo Wealth Advisors will contact the client at least annually, or more often as agreed
upon with each client, to review the client’s financial situation and objectives, communicate information to the
third-party advisor managing the account as necessary, and to assist the client in understanding and evaluating
the services provided by the third-party advisor. Clients will be expected to notify Azzendo Wealth Advisors of
any changes in their financial situation, investment objectives, or account restrictions.
The third-party advisor may offer wrapped or non-wrapped pricing options. Wrap pricing structures allow the
client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative services. In
a non-wrap pricing structure, the third-party advisor’s fee may be separated from the advisory fee charged by
Azzendo Wealth Advisors. Transaction costs may also be charged for the execution and clearance of advisory
transactions directed by such Third-Party Advisory Services. A complete description of the programs and services
provided, the amount of total fees, the payment structure, termination provisions and other aspects of each
program are detailed and disclosed in: i) the third-party advisor’s Form ADV Part 2A; ii) the program wrap
brochure (if applicable) or other applicable disclosure documents; iii) the disclosure documents of the portfolio
manager(s) selected; or, iv) the third-party advisor’s account opening documents. A copy of all relevant disclosure
documents of the third-party advisor and of the individual portfolio manager(s) will be provided to anyone
interested in these programs/managers.
Assets Under Management
As of December 31, 2023, we manage discretionary assets under management of $109,411,652 and non-
discretionary assets under management of approximately $ 11,726,000.