Optivise Advisory Services (hereinafter “Advisor”) is a registered investment advisor with registered offices in Franklin, Tennessee and Hot Springs, Arkansas. We are a limited liability company organized under the laws of the State of Delaware. Advisor has been offering advisory services since 2019. The owners are Allen P. Hargis, Michael R. Wallin, and Cory S. Colquette. The term “Associated Person”, as used throughout this brochure refers to anyone from our Firm who is an officer, employee, and all individuals who are registered with Advisor to provide advisory services on behalf of Advisor. Where required, such persons are properly licensed or registered as Investment Adviser Representatives (“IAR”) of Advisor in all required jurisdictions. Before engaging the Advisor to provide Asset Management or Financial Planning Services, the client is required to enter into one or more written agreements with the Advisor, setting forth the terms and conditions under which the Firm will provide its services (collectively the “Agreement”). Per applicable laws and regulations, the Advisor and/or our Associated Persons will provide the Firm's Form ADV 2A (this brochure), the IAR's personalized ADV Part 2B brochure, Form ADV Part 3A (CRS), and Privacy Policy to each client, or prospective client, before, or contemporaneously, with the investment advisory agreement. If the Form ADV Part 2A is not delivered at least 48 hours before the client enters into an Agreement, the client shall have the right to terminate the contract within five (5) business days after entering into the Agreement without incurring an advisory fee on assets under management. Upon termination of the Agreement at any time, any fees paid in advance will be prorated to the date of termination and any excess will be refunded to the client. Neither the Advisor nor the client(s), who are considered the parties of the Agreement, may assign the Agreement to a third party without the consent of the other party. Transactions that do not result in a change of actual control or management of the Advisor shall not be considered an assignment. The Advisor will provide asset management services and financial planning services but will not provide custody or other custodial administrative services. At no time, will the Advisor accept or maintain custody of a client’s funds or securities. The client is financially responsible for all custodial and securities execution (buys and/or sells) fees charged by the custodian and executing Broker/Dealer. Please refer to the Brokerage Practices section (Item 12) below for more information. Establishing Advisory Services Before the Advisor officially begins an Advisor-client relationship by executing an Agreement, the Advisor may offer a complimentary general consultation to discuss services available, give a prospective client time to review the services desired and decide whether a relationship is beneficial to the client. Investment advisory services begin only after the Advisor and the client formalize the relationship with a properly executed client Agreement or Financial Planning Agreement. Per applicable laws and regulations, the Advisor will provide either in paper or electronically this brochure (ADV 2A) along with the IAR’s ADV Part 2B and the Advisor’s Customer Relationship Summary (ADV Part 3) to each client or prospective client before or contemporaneously with the execution of a client Agreement. Advisor offers a variety of services to individuals, high-net-worth individuals, pension and profit-sharing plans, financial institutions, trusts, estates, charitable organizations, and other appropriately registered investment advisors. Neither the Advisor nor the client may assign a client Agreement to a third-party without the prior written consent of the other party. Transactions that do not result in a change of actual control or management of the Advisor shall not be considered an assignment. Types of Services Offered Investment Supervisory Services The Advisor will not assume any responsibility for the accuracy of information provided by the client and is not obligated to verify any information received from the client or the client’s other professionals and is expressly authorized to rely on such information. Under all circumstances, clients are responsible for promptly notifying the Advisor in writing of any material changes to the client’s financial situation, investment goals, time horizon, and/or risk tolerance. When an IAR and/or the Advisor is notified by the client of such a change, the firm will review such changes and recommend any necessary changes to the client’s portfolio. Advisor offers ongoing portfolio management services based on the client’s goals, objectives, time horizon, and risk tolerance. For its discretionary asset management services, Advisor receives a limited power of attorney to affect securities transactions on behalf of its clients. Advisor generally limits its investment advice and/or money management to mutual funds, exchange-traded funds, equities, bonds, options, real estate investment trusts, equity-based options, insurance products, government

securities, and cash or cash equivalents. The Advisor may use other securities or investment products to help diversify a portfolio. clients of the Advisor may be offered model portfolios that are managed internally, by separate account managers, or through a third-party money manager, also known as a sub-advisor, in which the Advisor engages on behalf of the client. The management services may be delegated to various sub-advisors who will manage, select which securities to buy or sell, or how much of a particular security to buy or sell, and may select specific portfolios for use by the Advisor in an asset allocation strategy. All transactions are placed on a discretionary basis. Advisor or sub-advisor(s) may use one or more of their model portfolios to manage a client’s account. Advisor continuously monitors the performance of accounts managed internally and by the sub-advisor(s) and will exercise its discretionary authority to hire or fire the sub-advisor (s) when such action is believed to be in the best interest of the client(s). Clients are expected to notify the Advisor promptly of any changes in their financial situation, investment goals, or account restrictions so that any needed allocation changes may be promptly implemented. Advisor may compensate sub-advisors via a fee-sharing agreement and this relationship is memorialized in each contract between Advisor and the sub-advisor. The fee share will not exceed any limits imposed by any regulatory agency. Please note the Advisor may recommend the use of sub-advisors that are owned in whole or in part by owners of the Advisor or that provide non-monetary support to the Firm. Additional information on this conflict is outlined in Item 11 and Item 14. Wrap Fee Program Advisor does not offer a Wrap Fee Program. For specific legacy (prior to March 2023) clients, the Advisor participates as a solicitor for various money managers that may offer a Wrap Fee Program. In these limited cases, the Advisor may participate as a solicitor in the money manager’s Wrap Fee Program. Financial Planning Services Advisor offers clients financial planning or consulting services to evaluate their financial situation, goals, and risk tolerance. Through a series of personal interviews and the use of questionnaires, the Advisor's IARs will collect pertinent data, identify goals, objectives, financial problems, potential solutions, prepare specific recommendations, and implement recommendations. Because of these actions, advice may be provided on financial and cash management, risk management, and financial issues relating to divorce or marital issues, estate planning, tax issues, IRA planning, investment planning/asset allocation, retirement planning, educational funding, goal setting, or other needs as identified by the client and investment advisor representative. The Firm may offer broad-based planning services that involve a written financial plan, or the client may desire consulting on certain planning topics that do not involve a written financial plan. The Firm can tailor services as desired by the client. These services are based on fixed fees or hourly fees. The final fee structure for these services is documented in the Financial Planning Agreement. In offering financial planning, a conflict exists between the interests of the investment advisor and the interests of the client. The client is under no obligation to act upon the Associated Person’s recommendation, and, if the client chooses to act on any of the recommendations, the client is under no obligation to affect the transaction through the Associated Person. This statement is required by the California Code of Regulations, 10 CCR Section 260.235.2. ERISA Plan Services Advisor provides services to qualified and non-qualified retirement plans, including but not limited to, 401(k) plans, 403(b) plans, pension, profit-sharing plans, cash balance plans, and deferred compensation plans. Advisor will only act as a 3(21), limited scope, fiduciary. Advice for Employer-Sponsored Defined Contribution Plan The Advisor could offer a client, through a separate co-advisory agreement, personalized and ongoing non-discretionary advice and management for assets held within the client’s employer’s defined contribution plan, using the available investment options within the employer’s plan. Enrolled clients will receive personalized and ongoing investment advice for the enrolled account(s) via an online ‘dashboard’. The Advisor's co-advisory partner is an "internet-only" investment adviser registered with the SEC and is unaffiliated with the Advisor or its Associated Persons. At or before entering into the co-advisory agreement, the Advisor will deliver electronically to the client a copy of the co- advisor’s ADV Part 2A and other required disclosure documents. The required disclosure documents are also available on-demand through the co-advisory partner’s online dashboard. Assets Under Management (as of December 31, 2023) Optivise manages $254,523,042 of client assets on a discretionary basis, and $0 in client assets on a non-discretionary basis.