Firm Description
Objective Capital Management, LLC (“OCM”) is a registered investment adviser based in
Cleveland, Ohio. We are organized as a limited liability company under the laws of the State of
Ohio. We have been providing investment advisory services since 2011. Christopher Denholm
and Tristan Lewis are our principal owners. Currently, we offer the following investment advisory
services, which are personalized to each individual client:
Investment Management Services Financial Planning Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services
to your individual needs. As used in this brochure, the words "we", "our" and "us" refer to
Objective Capital Management, LLC and the words "you", "your" and "client" refer to you as
either a client or prospective client of our firm. Also, you may see the term Associated Person
throughout this brochure. As used in this brochure, our Associated Persons are our firm's
officers, employees, and all individuals providing investment advice on behalf of our firm.
Types of Advisory Services
Investment Management Services
We offer discretionary and non-discretionary investment management services. Our investment
advice is tailored to meet our clients' needs and investment objectives. If you retain our firm for
portfolio management services, we will meet with you to determine your investment objectives,
risk tolerance, and other relevant information (the "suitability information") at the beginning of
our advisory relationship. We will use the suitability information we gather to develop a strategy
that enables our firm to give you continuous and focused investment advice and/or to make
investments on your behalf. Once we construct an investment portfolio for you, we will monitor
your portfolio's performance on an ongoing basis, and will rebalance the portfolio as required by
changes in market conditions and in your financial circumstances.
If you participate in our discretionary investment management services, we require you to grant
our firm discretionary authority to manage your account. Discretionary authorization will allow
our firm to determine the specific securities, and the amount of securities, to be purchased or
sold for your account without your approval prior to each transaction. This authority also allows
our firm to delegate discretionary authority to sub-advisers who will assist with the management
of your account.
Discretionary authority is typically granted by the investment advisory agreement you sign with
our firm, a power of attorney, or trading authorization forms. You may limit our discretionary
authority (for example, limiting the types of securities that can be purchased for your account)
by providing our firm with your restrictions and guidelines in writing. If you enter into non-
discretionary arrangements with our firm, we must obtain your approval prior to executing any
transactions on behalf of your account.
When the Client elects to use Objective Capital Management, LLC on a non-discretionary basis,
Objective Capital Management, LLC will determine the securities to be bought or sold and the
amount of the securities to be bought or sold. However, Objective Capital Management, LLC will
obtain prior Client approval on each and every transaction before executing any transaction.
As part of our portfolio management services, we may use one or more
sub-advisers to assist
with managing your account on a discretionary basis. The sub-adviser(s) may use one or more
of their model portfolios to manage your account, and we will regularly monitor the performance
of your accounts managed by sub-adviser(s). We may pay a portion of our advisory fee to the
sub-adviser(s) we use; however, you will not pay our firm a higher advisory fee as a result of any
sub-advisory relationships.
Financial Planning Services
We offer financial planning services. Financial planning will typically involve providing a variety
of advisory services, including consulting, to clients regarding the management of their financial
resources based upon an analysis of their individual needs. If you retain our firm for financial
planning services, we will meet with you to gather information about your financial circumstances
and objectives. Once we review and analyze the information you provide to our firm, we may
deliver a written plan to you, designed to help you achieve your stated financial goals and
objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and
on the financial information you provide to our firm. You must promptly notify our firm if your
financial situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you
choose to act on any of our recommendations, you are not obligated to implement the financial
plan through any of our other investment advisory services. Moreover, you may act on our
recommendations by placing securities transactions with any brokerage firm.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Agreements may not be assigned without written Client consent.
Wrap Fee Program(s)
Our firm does not participate in any wrap fee programs.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $361,772,960 in
client assets on a discretionary basis, and $19,880,940 in client assets on a non-discretionary
basis. We also manage $5,151,541 in client assets under advisement.