Overview
Prosperity Planning, Inc. is a SEC-registered investment adviser with its principal place of business located in Missouri. The
firm was founded in April 2004 as an S Corporation under the laws of the State of Missouri and began conducting business
as an SEC-registered investment adviser in 2018.
The firm’s principal shareholders include:
• Lucinda Lynn Richey, President
• Kenneth Austin Borum, Vice President
• Ryan Kent Noble, Principal
• Daniel Scott, Reiter, Principal
As of December 31, 2023, Prosperity Planning, Inc.’s Regulatory Assets Under Management totaled $ 416,710,344 in 1211
accounts, of which $ 409,702,265 in 1204 accounts was discretionary and $ 7,008,079 in 7 accounts was non-discretionary.
Prosperity Planning, Inc. offers the following advisory services to our clients:
PORTFOLIO MANAGEMENT SERVICES
We provide continuous and regular investment supervisory services on a discretionary as well as nondiscretionary
basis. We provide our clients with a personalized mix of investments that are appropriate for their investment goals as
determined through personal discussions and our data- gathering process. Our investment recommendations are not
limited to any specific product or service offered by a broker dealer or insurance company. We encourage broad-based
diversification across a globally diversified portfolio of equities, bonds,
real estate, commodities, and cash, primarily
using mutual funds and exchange-traded funds. We then review the client portfolios at least annually and rebalance or
make recommendations as needed based on the client’s individual needs. Clients may impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors.
FINANCIAL PLANNING SERVICES
We provide a range of financial planning services, personalized to the needs of clients. Financial planning is a process that
helps clients understand their overall financial situation, define specific goals, and take action toward reaching those goals.
Our service may encompass one or more of the following topics: retirement planning, college funding, tax planning, portfolio
analysis, investment management, risk management, estate planning, and other areas. Financial planning recommendations
are not limited to any specific product or service offered by a broker-dealer or insurance company; recommendations are of a
general nature.
PENSION CONSULTING SERVICES
For business owners and self-employed clients, we provide advisory services to help establish a corporate retirement plan,
enroll eligible employees, educate employees on investments available within the plan, and provide reporting services. Some
of these services are arranged through various third-party administrators.
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