Aspire is an investment adviser registered with the U.S. Securities and Exchange Commission. We
began operations on November 22, 2010. Our owners are John Bryan Philpott and Thomas Keith
Kelly.
The following individuals are the principal owners of Aspire:
John Bryan Philpott
Born: 1971
Education: Central Piedmont Community College, Business, Charlotte, NC 1990-1992
Business Background: Mr. Philpott has been a Founding Managing Member of Aspire since its
inception in 2010. He is also a president of Aspire Insurance Solutions. Mr. Philpott also is a North
Carolina licensed real estate broker with, and president of, Pier 28 Realty, Inc. Finally, Mr. Philpott
also holds the Life and Health insurance licenses.
Thomas Keith Kelly
Born: 1969
Education: Central Piedmont Community College, Business, Charlotte, NC 1988-1992
Business Background: Mr. Kelly has been a Member of Aspire since January of 2014. He is
managing member of Covenant Private Capital, an affiliated firm that provides insurance services.
Mr. Kelly holds Life, Health, and LTC insurance licenses.
Advisory Services
Aspire offers the following services to advisory clients:
Investment Management and Third-Party Managed Programs
The client may engage Aspire to provide discretionary and/or non-discretionary investment
advisory services. Aspire typically recommends third-party managers, portfolio specialists, model
providers or sub-advisers (“Sub-advisers”) to its clients for asset management and other
investment advisory services. Some Sub-advisers are made available through an investment
platform offered by GeoWealth Management, LLC (“GeoWealth”).
Typically, when Aspire, in consultation with the Client, agrees to use the GeoWealth Platform,
Aspire assists the client in selecting the risk/return objective and sub-advisers that best suit the
client’s objectives. The client then specifically directs the account to be invested in accordance
with the chosen investment solution. When the client selects the investment solutions, the client
further directs that the account be automatically adjusted to reflect any adjustment in the asset
allocation by the selected Sub-adviser. This client authorization results in the purchase and sale of
securities without further authorization by the client or any other party at such time as the Sub-
adviser changes the composition of the selected model asset allocation.
Furthermore, if the client has granted Aspire discretion to manage assets, Aspire will then manage
the assets with discretion within the GeoWealth platform. Specifically, Aspire may, without any
further input from or permission of the client, move client assets from one Sub-adviser to another,
terminate the services of a Sub-adviser with respect to a client, or reallocate client assets between
Sub-advisers. Aspire may have the ability to negotiate lower account minimums, and has
negotiated lower account minimums for many of the programs offered by GeoWealth.
Aspire makes investment recommendations to clients based upon a review of each client’s specific
needs, experience, assets and goals. Clients may impose reasonable restrictions on the investment
of their assets including investing in certain securities or type of securities. Clients’ portfolios may
consist of stocks, bonds, no-load and/or load mutual funds and cash or cash equivalents, or other
securities deemed appropriate and suitable to the client by Aspire. Aspire cannot offer any
guarantees or promises that clients’ financial goals and objectives will be met. Further, clients
should inform Aspire of any changes in the client’s financial situation, goals, or restrictions.
Aspire is available to answer questions that you may have regarding your account and act as the
communication conduit between you and the Sub-adviser. The Sub-adviser will take discretionary
authority to determine the securities to be purchased and sold for your account.
Although Aspire reviews the performance of numerous third-party investment adviser firms,
Aspire enters into only a select number of relationships with third-party investment adviser firms.
Therefore, Aspire has a conflict of interest in that it will only recommend third-party investment
advisers that have a Sub-advisory relationship with Aspire. We address this conflict of interest by
selecting third-party investment advisers that will allow us to serve our clients’ best interests, and
by advising clients in this brochure that there may be other third-party managed programs not
recommended by the Firm that are suitable for the client and that may be more or less costly than
arrangements recommended by the Firm. Aspire also has a conflict of interest in that it will only
use or recommend platform providers, Sub-advisers or other third-party investment advisers that
have a relationship with Aspire and have met the conditions of our due diligence review. There
may be other third-party money managers that may be suitable that we do not have a relationship
with or that may be more or less costly. To address this conflict, we consider the best interests of
clients in selecting Sub-advisers. You are under no obligation to utilize the services of the Sub-
advisers or platform providers we recommend. No guarantees can be made that your financial
goals or objectives will be achieved. Further, no guarantees of performance can be offered.
Aspire will not maintain custody of clients’ funds or securities. However, Aspire does have limited
rights to direct payments of clients’ funds, in the form of the right of deduction of Aspire’s fees
from clients’ accounts that are authorized in the Advisory Agreement between clients and Aspire,
and the right to initiate transfers of funds pursuant to third-party standing letters of authorization.
(Please refer to Item 15 – Custody for more details.)
Clients are advised that transactions in the account, account reallocations and rebalancing may
trigger a taxable event for the client, with the exception of transactions in IRA accounts, 403(b)
accounts and other qualified retirement accounts. For clients not enrolled in tax consulting services
(explained below), Aspire may offer some tax advice incidental to the management of client assets.
Clients are always urged to consult with their tax advisers before making any tax decisions.
No guarantees can be made that a client’s financial goals or objectives will be achieved by us or
by a Sub-adviser or third-party investment adviser recommended by the Firm. Further, no
guarantees of performance can ever be offered by the Firm. (Please refer to Item 8 – Methods of
Analysis, Investment Strategies and Risk of Loss for more details.)
Tax Consulting
Upon Adviser and client’s agreement, we may provide tax consulting to our asset management
clients with investment portfolios in excess of $3,000,000, as part of the investment advisory
services. In performing these services, Aspire will recommend an unaffiliated accountant for
clients to use for accounting services. Aspire will help interface with the accountant and provide
tax planning services in conjunction with the accountant. Eligible clients may enroll in tax
consulting services by executing the Tax Consulting Addendum to the Investment Advisory
Agreement.
It is essential that a client provide the information and documentation we request regarding income,
investments, taxes, insurance, estate plan, etc. We will discuss investment objectives, needs and
goals, but the client is obligated to inform us of any changes.
If Aspire is granted discretionary authority under an Investment Management arrangement, Aspire
will implement investment decisions based on the tax planning strategy. If discretionary authority
is not granted to Aspire, clients are responsible for implementing the investment decisions based
on the tax planning strategy. Non-discretionary clients are under no obligation to implement
recommendations through us. A non-discretionary client may implement their tax plan through
any financial organization of their choice.
We obtain information from a wide variety of publicly available sources. We do not have any
inside private information about any investments that are recommended. All recommendations
developed by us are based upon our professional judgment. We cannot guarantee the results of any
of our recommendations.
Educational Workshops
Aspire regularly provides educational workshops that cover general financial and investment
topics. Workshops are always offered on an impersonal basis and do not focus on the individual
needs of participants. However, strategies discussed during the workshops are generally best suited
for attendees with investable assets of $250,000 or more. Aspire reserves the right to prevent
individuals from attending workshops. Workshops are conducted free of charge.
Tailor Advisory Services to Individual Needs of Clients
Aspire’s advisory services are always provided based on your individual needs.
We will not enter into an investment adviser relationship with a prospective client whose
investment objectives may be considered incompatible with our investment philosophy or
strategies or where the prospective client seeks to impose unduly restrictive investment guidelines.
Clients may impose reasonable restrictions on investing in certain asset classes or any specific
types of securities by advising their investment adviser representative of such restrictions.
Financial Planning Services
We provide financial planning to our asset management clients as part of the investment advisory
services. Financial planning is a comprehensive relationship which incorporates many different
aspects of a client’s financial status into an overall plan that intends to meet their goals and
objectives. The financial planning relationship consists of face‐to‐face meetings and ad hoc
meetings with clients and/or the client’s other advisors (attorneys, accountants, etc.) as
necessary.
In performing financial planning services, we typically examine and analyze a client’s overall
financial situation, which may include issues such as taxes, insurance needs, overall debt, credit,
business planning, retirement savings and reviewing the current investment program. Our
services may focus on all or only one of these areas depending upon the scope of our
engagement.
It is essential
that a client provide the information and documentation we request regarding
income, investments, taxes, insurance, estate plan, etc. We will discuss investment objectives,
needs and goals, but the client is obligated to inform us of any changes. We do not verify any
information obtained from a client, their attorney, accountant or other professionals.
Clients are under no obligation to implement recommendations through us. A client may
implement their financial plan through any financial organization of their choice.
We obtain information from a wide variety of publicly available sources. We do not have any
inside private information about any investments that are recommended. All recommendations
developed by us are based upon our professional judgment. We cannot guarantee the results of
any of our recommendations.
Retirement Plan Consulting Services
We provide prudent advice and guidance to both ERISA and non-ERISA retirement plan sponsors
through our retirement plan consulting services. Our retirement plan consulting services include,
but are not limited to, the following services:
Fiduciary Consulting Services
• Non-Discretionary Investment Advice. The Firm provides clients with general, non-
discretionary investment advice regarding specific investments to be held by the plan or,
in the case of a participant-directed defined contribution plan, to be made available as
investment options under the plan, consistent with the plan’s IPS. Clients have final
decision-making authority regarding the selection, retention, removal or addition of
investments or investment options.
• Investment Selection Services. The Firm provides clients with recommendations of
investment options consistent with ERISA Section 404(c). Client retains the ultimate
responsibility to comply with the requirements of Section 404(c), to monitor Section
404(c) compliance, and to follow the terms of the Plan document.
• Investment Due Diligence Review. The Firm provides clients with period due diligence
reviews of the Plan’s reports, investment options and recommendations.
• Investment Monitoring. The Firm assists in monitoring of investment options by preparing
periodic investment reports that document investment performance, consistency of fund
management, and conformance to the investment objectives. The Firm will make
recommendations to maintain or remove and replace investment options. At least annually,
the Firm will provide updated investment reports with investment recommendations to
adhere to the investment objectives.
• Qualified Default Investment Alternative Advice. The Firm provides clients with non-
discretionary investment advice to assist in developing qualified default investment
alternative(s) (“QDIA”), as defined in DOL Reg. Section 2550.404c-5(e)(4)(i), for
participants who are automatically enrolled in the plan or who otherwise fail to make an
investment election. Clients retain the sole responsibility to provide all notices to
participants required under Section 404(c)(5) of the Employee Retirement Income Security
Act of 1974 (“ERISA”).
Not all of the above services are provided to all clients. The particular services to be provided are
described in a written agreement between the client and the Firm.
The Firm acknowledges that in performing the services listed above it is acting as a “fiduciary” as
such term is defined under ERISA Section 3(21)(A)(ii) for purposes of providing non-
discretionary investment advice only. Aspire acts in a manner consistent with the requirements of
a fiduciary under ERISA if, based upon the facts and circumstances, such services cause the Firm
to be a fiduciary as a matter of law. However, in providing the fiduciary consulting services, the
Firm (a) has no responsibility and does not (i) exercise any discretionary authority or discretionary
control respecting management of the client’s retirement plan, (ii) exercise any authority or control
respecting management or disposition of assets of the client’s retirement plan or (iii) have any
discretionary authority or discretionary responsibility in the administration of the client’s
retirement plan or the interpretation of the client’s retirement plan documents; (b) is not an
“investment manager” as defined in Section 3(38) of ERISA and does not have the power to
manage, acquire or dispose of any plan assets; (c) is not a “fiduciary” under ERISA with respect
to any particular participant’s plan assets; (d) is not the “administrator” of the client’s retirement
plan as defined in ERISA.
Retirement plan consulting services are not investment management services, and the Firm does
not serve as administrator or trustee of the plan. The Firm does not act as custodian for any client
account or have access to client funds or securities (with the exception of having written
authorization from the client to deduct advisory fees). In addition, the Firm does not implement
any transactions in a retirement plan’s account. All recommendations of investment options and
portfolios are submitted to the client for ultimate approval or rejection. The retirement plan which
elects to implement any recommendations made by us is solely responsible for implementing all
transactions.
Non-Fiduciary Services
• Education Services to Plan Committee. The Firm provides education, training, and/or
guidance for the members of the plan committee with regard to plan features, retirement
readiness matters, or duties and responsibilities of the committee, including education with
respect to fiduciary responsibilities.
• Participant Enrollment. The Firm assists clients with group enrollment meetings designed
to increase retirement plan participation among employees and investment and financial
understanding by the employees. These meetings do not include recommendations with
respect to any specific investment alternatives or options available to participants.
• Participant Education. The Firm arranges education sessions for plan participants about
general investment principles and the investment alternatives available under the plan.
Such education services may include preparation, edit or review of education materials
and/or conducting investment education seminars and meetings for plan participants.
Meetings may be on a group or individual basis. Education presentations do not take into
account the individual circumstances of each participant and do not refer to the
appropriateness of any specific investment alternatives or options for the participants.
• Benchmarking. Provide Client with comparisons of plan data (e.g. regarding fees, services,
participant enrollment and contributions) to data from the plan’s prior years and/or a
benchmark group of similar plans. Assist clients in identifying fees and other costs borne
by the plan for, as specified by Client, investment management, recordkeeping, participant
education, participant communication and/or services provided with respect to the plan.
• Service Provider/Vendor. Assist clients by acting as a liaison between the plan and service
providers, product sponsors and/or vendors. In such cases, Adviser acts only in accordance
with instructions from the client on investment or plan administration matters, and shall
not exercise any judgment or discretion. Adviser can also assist with the preparation,
distribution and evaluation of Request for Proposals, finalist interviews, and conversion
support.
Although an investment adviser is considered a fiduciary under the Investment Advisers Act of
1940 (the “Advisers Act”) and is required to meet the fiduciary duties required of an investment
adviser, the services listed above as “Non-Fiduciary” are not considered fiduciary services for the
purposes of ERISA since Aspire is not acting as a fiduciary to the plan as the term “fiduciary” is
defined in Section 3(21)(A)(ii) of ERISA. The exact services provided to clients are listed and
detailed in the Retirement Plan Consulting Agreement.
We have the flexibility to tailor our services to the specific needs of our clients. This is open for
discussion with each client but may include inclusion or exclusion of particular types of
investments based on asset class, geographical, political or socio-economic factors.
Retirement Plan Rollovers
When we provide investment advice to clients regarding their retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with our client’s interests,
so we operate under a special rule that requires us to act in our client’s best interest and not put our
interest ahead of our clients.
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). If we are asked by a client or prospective client to make a recommendation
from among these choices, we have a conflict of interest in that we have an incentive to recommend
that a client roll over their retirement plan assets into an account to be managed by Aspire in order
to earn a new (or increase our current) advisory fee as a result of the rollover. We address this
conflict of interest by reviewing any such recommendation to ensure it is in the best interest of the
client. No client is under any obligation to roll over retirement plan assets to an account managed
by us.
Wrap Fee Program
A “wrap fee program” is an investment management structure whereby the client pays a single fee
for investment management and the execution of transactions in the client’s account. Aspire does
not currently participate in any wrap fee programs.
Assets Under Management
As of December 31, 2023, Aspire’s assets under management totaled $388,282,637, with
$377,128,535 managed on a discretionary basis and $11,154,102 managed on a non-discretionary
basis.