A. FIRM DESCRIPTION
Second Half Financial Partners, LLC (f/k/a Swaine & Leidel Wealth Services and Second Half
Team) (hereinafter referred to as “we,” “our,” “us,”, “the Firm”, or “Second Half”) is a Florida
Limited Liability Company founded in May of 2012, and that underwent a name change in January
2021. Second Half has been an SEC-registered investment adviser since July 2018. We have
restructured our business whereby we are now owned by John 3:30, LLC; Fitch Global, LLC and
Leidel Capital, Inc. Our majority owner is now Fitch Global, LLC, which is 100% owned by Mike
Fitch. John 3:30, LLC is 100% owned by Will Swaine, and Leidel Capital, Inc. is 100% owned by
David Leidel.
TYPES OF ADVISORY SERVICES
We provide investment management services that include the development, presentation and
implementation of investment recommendations, and ongoing supervision and management of
client investment assets. Other services include tax-related management and reporting, periodic
rebalancing, semi-annual and annual reviews with clients. In addition, we offer investment
consulting, estate planning consulting, financial divorce analysis, and retirement income
consulting services.
Asset Management Services
Our approach to Wealth Management is anchored in our belief that it all starts with a thorough
understanding of the client’s needs. After a series of two to three in person or virtual meetings,
where we work closely with each client to identify their investment goals and objectives, as well
as their risk tolerance and time horizon, we develop a strategy suitable for the client’s needs. The
portfolio that is then presented to the client is a compilation of the aforementioned factors and
addresses the client’s current and future lifestyle needs. Typically, we will construct an investment
portfolio, consisting of various types of securities, including bonds, exchange-traded funds
(“ETFs”), and individual securities, to achieve the client’s investment goals. Our investment
approach is primarily long-term focused, but we do sometimes buy, sell, or re-allocate positions
that have been held for less than one year to meet the objectives of the client or due to market
conditions. In order to best serve our clients and their needs, we utilize a diversified approach that
we will discuss in Item 8 of this Brochure. Based on the needs of the client, the Firm sometimes
develops a financial plan using the E-Money tool.
Prior to engaging Second Half, the Firm requires an Investment Advisory Agreement
(“Agreement”) endorsed by the client. The Agreement outlines the terms and conditions of the
advisory relationship, including the services we will provide and the fees the clients will incur.
Selection of Third-Party Asset Managers
Our firm utilizes the services of various third-party managers for the management of certain client
accounts. Investment advice and trading of securities will only be offered by or through the chosen
third-party
manager. The Firm will not offer advice on any specific securities or other investments
in connection with this service. Prior to referring clients, our firm will provide initial due diligence
on the third-party money managers and ongoing reviews of their management of client accounts.
In order to assist in the selection of a third-party manager, the Firm will gather client information
pertaining to financial situation, investment objectives, and reasonable restrictions to be imposed
upon the management of the account. The Firm will review third-party money manager reports
provided to the client at least annually. The Firm will contact clients from time to time in order to
review their financial situation and objectives; communicate information to third-party money
managers as warranted; and assist the client in understanding and evaluating the services provided
by the third-party money manager. Clients will be expected to notify the Firm of any changes to
their financial situation, investment objectives, or account restrictions that could affect their
financial standing.
Financial Consulting
We will provide services on an hourly basis as needed to supplement our other services. Hourly
services include financial planning, accounting for probate purposes, division of assets due to
divorce and other services as directed by the client.
B. TAILORED RELATIONSHIPS
We tailor our services to the individual needs of the client through the use of a risk analysis
questionnaire and the development of a personal profile. Clients are not permitted to impose
restrictions on the types of investments made, as long as those investments fall within the
investment guidelines agreed to with the client. Specific client portfolio decisions and their
implementation are dependent upon the client’s current situation (income, objectives, and most
specifically time horizons for their investment goals).
Clients are permitted to impose limiting restrictions in investing in certain securities or types of
securities.
C. WRAP FEE PROGRAMS
The Firm does not offer a wrap fee program.
Wrap Fee Programs are arrangements between broker-dealers, investment advisers, banks and
other financial institutions and affiliated and unaffiliated investment advisers through which the
clients of such firms receive discretionary investment advisory, execution, clearing and custodial
services in a “bundled” form. In exchange for these “bundled” services, the clients pay an all-
inclusive (or “wrap”) fee determined as a percentage of the assets held in the wrap account.
D. ASSETS UNDER MANAGEMENT
When calculating regulatory assets under management, an Investment Adviser must include the
value of any advisory account over which it exercises continuous and regular advisory or
management services.
As of December 31, 2023, we managed $283,976,191 on a discretionary basis. We have no non-
discretionary assets under management.