A. Description of the Advisory Firm
Starr-Mathews Financial, LLC is a Limited Liability Company organized in the state of
Georgia. The firm was formed July of 2005 and became a Registered Investment Adviser
in January of 2013. The principal owners are SMA Financial, LLC and Holland Capital
Advisors, Inc. Jason Edward Holland is the sole owner of Holland Capital Advisors, Inc.,
James Starr Mathews (40%), Robert Mathews (25%), Barton Mathews (25%) and Craig
Mashburn (10%) are the owners of SMA Financial, LLC.
B. Types of Advisory Services
Starr-Mathews Financial, LLC (hereinafter “SM”) offers the following services to
advisory clients:
Investment Supervisory Services
SM offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. SM creates an Investment Policy
Statement for each client, which outlines the client’s current situation (income, tax levels,
and risk tolerance levels) and then constructs a plan to aid in the selection of a portfolio
that matches each client’s specific situation. Investment Supervisory Services include, but
are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
SM evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. SM will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning. These services are based on fixed fees or hourly fees and the final
fee structure and services to be performed are documented in the Financial Planning
Agreement.
Qualified Retirement Plan ERISA 3(38) or ERISA 3(21) Services
ERISA provides that a plan sponsor can delegate key responsibilities to an independent
fiduciary or hire service providers to assist in the key roles necessary to provide a qualified
retirement plan. Those responsibilities can include both fiduciary and non- fiduciary
services. Services we provide are clearly defined and delineated between fiduciary and
non-fiduciary services in the retirement plan agreement “RPA”. A list of services
provided is included below.
ERISA 3(38) Fiduciary Services defined: A plan sponsor can delegate responsibilities that
relate to fund management such as fund selection, monitoring, and replacement. An
ERISA 3(38) fiduciary has the authority as a decision maker to take discretion and make
investment decisions on behalf of the plan sponsor. Those decisions would include
creating a plan menu of investment options, review of that menu, and adding to,
subtracting from or replacement of investment options. An ERISA 3(38) fiduciary does
not make investment decisions for the plan participant. The plan participant is solely
responsible for his own asset allocation decisions. The plan sponsor freely delegates these
responsibilities given to the ERISA 3(38) by virtue of the RPA. The plan sponsor can
withdraw those rights given to the
investment fiduciary and once again take back the
responsibility to select, monitor and replace plan investments. The plan sponsor cannot
delegate responsibility without retaining the obligation to review the work of the ERISA
3(38) fiduciary to validate that the delegated duties are in fact being performed.
ERISA 3(21) Fiduciary Services defined: A plan sponsor can choose to share fiduciary
responsibility with another named fiduciary. An ERISA 3(21) fiduciary does not have the
authority as a decision maker to take discretion and make investment decisions on behalf
of the plan sponsor. An ERISA 3(21) fiduciary may provide the due diligence necessary
to select, monitor and replace investment options. An ERISA 3(21) fiduciary does not
make investment decisions for the plan participant. The plan participant is solely
responsible for his own asset allocation decisions. The plan sponsor freely delegates this
responsibilities given to the ERISA 3(21) by virtue of the RPA. At the discretion of the
plan sponsor, the ERISA can withdraw those rights given to the investment fiduciary and
once again take back sole responsibility to select, monitor and replace plan investments.
The plan sponsor cannot delegate responsibility without retaining the obligation to
review the work of the ERISA 3(21) fiduciary to validate that the delegated duties are in
fact being performed. Additionally, the plan sponsor will be required to provide approval
to accept recommendations for plan menu options and ongoing changes.
Services to Qualified Retirement Plans can include and will be clearly delineated in the
RPA as fiduciary or non-fiduciary services:
• Investment selection • Ongoing monitoring
• Assist in IPS design • Ongoing reporting on investments
• Selection of QDIA • Client meetings and education
• Participant education • Participant enrollment
• Regulatory Assistance • Plan Design & Admin Assist
Services Limited to Specific Types of Investments
SM generally limits its investment advice and/or money management to mutual funds,
equities, bonds, fixed income, ETFs, real estate, REITs, insurance products including
annuities, and government securities. SM may use other securities as well to help
diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
SM offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client Investment Policy
Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels) and is used to construct a client specific plan to aid in the selection of a
portfolio that matches restrictions, needs, and targets.
Clients may not impose restrictions in investing in certain securities or types of securities
in accordance with their values or beliefs.
D. Wrap Fee Programs
SM sponsors a wrap fee program; which is an investment program where the investor
pays one stated fee that includes the transaction costs. SM does manage the investments
in the wrap fee program. SM does not manage those wrap fee accounts any differently
than non-wrap fee accounts. A portion of the fees paid to the wrap account program will
be given to SM as a management fee.
E. Amounts Under Management
SM has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$121,489,727.00 $5,234,244.00 December 2023