A. Description of the Advisory Firm
Falcon Wealth Planning, Inc. (hereinafter “FWP”) is a Corporation organized in the State
of California.
The firm was formed in March 2015, and the principal owner is Gabriel Shahin through
the Falcon Family Revocable Living Trust.
B. Types of Advisory Services
Portfolio Management Services
FWP offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. FWP creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels). Portfolio management services include, but are not
limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
FWP evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. FWP will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
FWP seeks to provide that investment decisions are made in accordance with the fiduciary
duties owed to its accounts and without consideration of FWP’s economic, investment or
other financial interests. To meet its fiduciary obligations, FWP attempts to avoid, among
other things, investment or trading practices that systematically advantage or
disadvantage certain client portfolios, and accordingly, FWP’s policy is to seek fair and
equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is FWP’s policy to allocate investment
opportunities and transactions it identifies as being appropriate and prudent among its
clients on a fair and equitable basis over time.
In some cases, we use a third-party platform to manage held away assets such as defined
contribution plan participant accounts on a discretionary basis. By using this platform, we
will be able to effect trades in the accounts, but will not otherwise access have direct access
to Client log-in credentials. We are not affiliated with the platform in any way and receive
no compensation from them for using their platform; however we pay a fee to the third-
party for use of its platform. A link will be provided to the Client allowing them to connect
an account(s) to the platform. Once a client account(s) is connected to the platform, FWP
will review the current account allocations. When we deem it necessary, we will rebalance
the account considering client investment goals and risk tolerance. Any change in
allocations will consider current economic and market trends. The goal is to improve
account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. We will review held away client account(s)
at least quarterly and make allocation changes as deemed necessary.
Falcon Wealth Family Office Service
Service offering for FWP’s high net worth clients that have +$5 million under
management. As part of our Family Office, FWP covers the expenses for the following
ancillary services:
1. Tax (Preparation, filing, and planning done by Falcon Tax Services)
2. Estate (3rd party estate planning cost reimbursement for the review and drafting of
estate planning documents)
3. Family Charitable Foundation (Formation, management, and filing costs)
4. Real Estate (Consulting on acquisition and management of real estate portfolio)
5. Insurance (Annual review of personal and property & casualty insurance policies)
6. Legacy (Education
meetings with the next generation to prepare them to manage
inheritance, develop a healthy relationship with money, and grow their financial
literacy)
Selection of Other Advisers
FWP has discretion to choose third-party investment advisers to manage all or a portion
of the client's assets. Before selecting other advisers for clients, FWP will always ensure
those other advisers are properly licensed or registered as an investment adviser. FWP
conducts due diligence on any third-party investment adviser, which may involve one or
more of the following: phone calls, meetings and review of the third-party adviser's
performance and investment strategy. FWP then makes investments with a third-party
investment adviser by investing with the third-party adviser. FWP will review the
ongoing performance of the third-party adviser as a portion of the client's portfolio.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning, estate,
budget, goal, cash flow planning; and debt/credit planning.
In offering financial planning, a conflict exists between the interests of the investment
adviser and the interests of the client. The client is under no obligation to act upon the
investment adviser's recommendation, and, if the client elects to act on any of the
recommendations, the client is under no obligation to effect the transaction through the
investment adviser.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
FWP offers the same suite of services to all of its clients. However, specific client
investment strategies and their implementation are dependent upon the client Investment
Policy Statement which outlines each client’s current situation (income, tax levels, and
risk tolerance levels). Clients may impose restrictions in investing in certain securities or
types of securities in accordance with their values or beliefs. However, if the restrictions
prevent FWP from properly servicing the client account, or if the restrictions would
require FWP to deviate from its standard suite of services, FWP reserves the right to end
the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. FWP does not participate in any wrap fee programs.
E. Assets Under Management
FWP has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$769,550,185.00 $56,277,010.00 December 2023