A. Description of Advisor Firm
The Rudd Company, LLC is doing business as Styre Wealth ("SW" or "Advisor") and is a registered
investment adviser with the Securities and Exchange Commission and is a Limited Liability Company
organized in the State of Texas. SW manages investment assets and/or provides investment consulting
services for individuals, families, and institutions. SW was formed in 2009 and became a registered
investment adviser in August of 2017. The firm’s principal owner and Chief Compliance Officer is
Joshua A. Rudd.
SW also utilizes the DBA Styre Retirement when offering Retirement Plan consulting services.
SW is an independent investment management and consulting company. We provide objective
investment advice and asset management services for individuals and institutions. We specialize in
serving high net-worth clients with tax concerns, liquidity needs, and those who want to incorporate their
faith and family values into their investment choices. We also assist small to medium sized businesses
with retirement plan selection, implementation, and ongoing management.
B. Advisory Services Offered
Private Client
• SW provides asset management services for private clients using individual equities, fixed income
instruments, and strategies limited to mutual funds and/or ETFs. All accounts have a primary goal
of maximizing returns relative to risk.
• After a series of discovery meetings via phone or in person, SW recommends account specific
strategies based on many factors, including the client’s goals and objectives, investing
experience, communicated risk tolerance, trading costs, and long-term financial resources.
• SW manages client assets on a discretionary basis, which means that SW does not seek
permission from clients prior to selecting securities and executing transactions. SW also holds
non-billable, non-discretionary accounts for clients strictly for custody and cash management
purposes. All non-discretionary accounts are client directed only and are not managed or
monitored by SW.
Retirement Plan Consulting
• SW provides business retirement plan consulting services to plan sponsors of employer-sponsored
retirement plans for which it has been specifically engaged, in addition to supporting affiliated
companies through other non-advisory services to retirement plans for corporations and other
business entities either as a 3(21) and 3(38) fiduciary. Such advisory services can include selection
and/or de-selection and replacement of individual investment options pursuant to agreed
investment criteria. In choosing and monitoring investment options for employer-sponsored
retirement plans, SW looks for reliable fund companies that have a consistent track record and
steady performance. Once a fund company is identified
for possible selection for a particular
retirement plan product, SW conducts an in-depth review of the company’s operations, funds, and
personnel before determining if the company’s funds as investment options. Quantitative and
qualitative factors such as regional exposure, fund management, and asset size/growth are also
evaluated. The fund companies are monitored on a continuous basis at the firm level. SW will
assist in the construction of the portfolio by ensuring all core asset classes are covered to offer full
diversification opportunities. However, the final decision of which funds to select is up to the plan
sponsor and/or consultant.
Estate Plan Consulting
• SW provides estate planning consulting services to clients and charges varying fee amounts based
on services rendered, however, SW is not a law firm or an attorney and does not provide legal
services or legal advice.
Financial Plan Consulting
• SW may also offer financial planning services to its clients. These services will be provided on
a monthly, flat fee or no-fee basis. This fee, if any, will be agreed upon in writing between the
client(s) and the Firm. As such, the client should refer to the specific agreement between
themselves and the Firm.
Business Consulting
• SW may provide business advisory services to business owners. For these services, the client will
pay either hourly fees or an annual flat fee depending on the level of service desired by the client.
• Business ownership has wide-ranging implications and the firm may be engaged to assist the
client in addressing the issues that may arise pursuant to such ownership. The client for this type
of service is usually a partnership, limited liability company, corporation or other business entity,
living trust, and/or private foundation. The service provided typically involves strategic
recommendations, assisting business owners in partnering with outside accountants, attorneys
and other qualified consultants to monitor certain business transactions, as well as cash
management and/or asset management. The specifics of each engagement are defined in a formal
agreement.
C. Client Tailored Services and Client Imposed Restrictions
SW offers the same suite of services to all of its clients. However, specific client investment plans and
their implementation are dependent upon the client’s specific circumstances and goals. Clients may
impose written restrictions on investing in certain securities or types of securities in accordance with
their values or beliefs.
D. Wrap Fee Programs
SW does not manage or participate in any wrap fee programs.
E. Amounts Under Management
As of December 31, 2023, the most recent date for which such calculations are provided pursuant to
securities regulations, SW managed approximately $186,327,596 in assets.