Our Background
Supreme Alliance LLC (SALLC) is an SEC Registered Investment Advisor. SALLC provides high value
risk management, actuarial analysis, benefits consulting, investment banking, financial consulting,
management consulting, insurance consulting, and investment advisory services to clients throughout
America. SALLC is owned directly by “Insurance Distribution Consulting LLC”. Insurance Distribution
Consulting LLC is owned directly by Michael Washington Jones ("representative"). Our representatives
may also receive compensation from the other aforementioned activities in addition to any investment
advisory fee charged by SALLC. The Firm was Incorporated in Delaware, in March 1998, as “BMS
International Inc”, and became a Member Broker/Dealer of NASD/FINRA in October 1998.
In January 2012, the Firm was purchased by Michael Washington Jones / Insurance Distribution
Consulting LLC, and the name was changed to Supreme Alliance LLC. The Firm remains a FINRA
Member in good standing. In 2013 we Registered as an Investment Advisor, offering Investment Advisory
Services via our Broker/Dealer.
Advisory Services Programs
Investment advisory services are among the services offered through our investment advisor
representatives SALLC provides a variety of investment advisory services to our clients: (1) Consulting
Services - where a fee is charged to clients for financial planning and/or other investment advice; (2)
Third-Party Investment Advisor ("TPIA") Programs - where our representatives offer access to certain
unaffiliated third-party investment advisory programs; (3) Managed Account Programs - where advisory
fees are charged for services provided in several managed programs. i.e; Hanlon Investments, Flexible
Plan Investments. SALLC and our representatives provide personal investment advisory and financial
planning services.
Our representatives and/or third-party investment advisors affiliated with SALLC will assist clients with
the formulation of an overall investment strategy and financial plan. This includes analysis of financial
that may include financial advice regarding estate planning, retirement planning, educational funding,
insurance planning and benefits planning, preparation of financial analysis, capital sufficiency, cash flow
and income tax projections. For all advisory services and programs, it is the client's responsibility to notify
his/her representative in a timely manner of any material changes in his/her investment objectives, risk
tolerances, and/or financial circumstances.
1) Consulting Services and Financial Planning
Our representatives may provide advisory consulting services relating to securities and investments on
a varied range of topics, including, but not limited to: portfolio evaluation, investment objectives, risk
tolerances and Strategies, education planning, estate planning, retirement planning, asset allocation, tax
planning, risk management, cash flow analysis, and net worth analysis. Consulting services offered by
our representatives may involve the collection of personal and financial data from the client and giving
investment and financial advice based upon such data designed to facilitate achievement of the client's
stated financial objectives. In addition, if the client desires, ongoing financial planning advice may be
provided. Clients may enter into a consulting agreement with our representatives on a negotiated hourly,
flat, or fixed-fee rate. If fees are charged on an hourly basis, they may not exceed $500 per hour.
Representatives of SALLC may provide consulting services on a one-time or ongoing basis to qualified
retirement plans. In addition to the hourly, flat, or fixed-fee rate, representatives may charge a consulting
fee as a percentage of assets. The maximum annual account consulting fee, when charged as a
percentage of assets, is 3% and is negotiable. Representatives may assist plan sponsors with their
fiduciary duties and help provide advice based upon the particular needs of the plan and/or the
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participants. Advice may include portfolio composition, investment selection and monitoring, policy
statement support, and participant advice programs.
Consulting fees are negotiable and may depend on the complexity of the client's finances and/or how
comprehensive the client wishes the consultation to be. Fees will be stated in the agreement with the
client and agreed to in advance by the client and the representative. Lower or higher fees for comparable
services may be available from other sources. With prior approval from management, our representatives
may provide consulting services at no charge for philanthropic or charitable purposes
2) Third-Party Investment Advisor Programs
SALLC offers our clients access to certain unaffiliated professional third-party money managers who
provide asset Management and investment advisory services that are outside the scope of the Managed
Account Program umbrella. TPIA programs typically offer clients access to a variety of model portfolios
with varying levels of risk from which they may choose. Accounts with TPIAs are not managed by SALLC;
rather, they are managed by the TPIA on a discretionary basis. Representatives will help clients
determine their investment goals, risk tolerances, and other relevant guidelines in order to help them
select a TPIA program that appears to satisfy their investment needs in relation to this information
collected. A client may select a recommended TPIA based upon his/her needs. Clients will enter into an
agreement directly with the unaffiliated TPIA who shall provide asset management services. Accounts
with TPIAs may consist of a variety of different securities types, including but not limited to: stocks, bonds,
mutual funds, fixed income, Exchange Traded Funds, and variable annuities. Our representatives may
answer questions that their clients may have regarding their accounts and act as communication conduit
between the TPIA and the client. Neither SALLC nor our representatives have any trading authority with
respect to a client's account with the TPIA. The TPIA has discretionary authority over the account.
Account minimums for unaffiliated TPIA programs will vary for each TPIA. A complete explanation of the
TPIA fees, services, reporting, and minimums are disclosed
within the TPIA's disclosure documents.
Pursuant to an arrangement and prior to a client entering into an agreement with a TPIA, our
representatives arrange for the ADV Part 2A or equivalent brochure materials relative to the advisory
services to be provided to the client. SALLC and our representatives are compensated for referring clients
to the TPIA programs. This compensation generally takes the form of the TPIA sharing a percentage of
the advisory fee the client pays to them with SALLC and his/her representative. Fees are calculated and
collected by the selected TPIA, who shall then be responsible for delivering our portion of the client fee
to SALLC. Our representatives will provide each client with an appropriate disclosure document that
provides full details of the TPIA. Additional charges that clients may incur include but are not limited to:
sales loads, 12b-1 fees, surrender charges, transactional fees, and miscellaneous account fees. SALLC
does not receive any portion of such fees or commissions. SALLC is compensated by the advisory fees
as noted above.
SALLC may charge a due diligence fee to TPIAs in order to provide ongoing supervision reviews of their
products. If charged, the fee is capped at a maximum of twenty five basis points. This potential receipt of
additional compensation may create a conflict of interest. Our representatives may have a conflict of
interest by offering those TPIAs that have agreed to pay a portion of their advisory fees to SALLC and
have met the conditions of our due diligence review. There may be other suitable outside TPIA programs
that are more or less costly to the client. A conflict of interest exists between the interests of the
investment adviser and the interests of the clients. The client is under no obligation to act upon the
investment advisor’s recommendation. If the client elects to act on any of the recommendations, the client
is under no obligation to effect the transaction through the investment adviser. SALLC monitors the
services rendered by the selected TPIAs. If SALLC determines that a particular selected TPIA is not
providing sufficient appropriate management services to the client, we may suggest that the client
contract with a different TPIA. Under this scenario, our firm may assist the client in selecting a new third-
party investment advisor and/or managed account program. However, any move to a new third-party
investment advisor and/or managed account program is solely at the discretion of the client.
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3) Assets under Management Accounts
Assets under Management Accounts Programs are managed accounts where the client pays a single
fee for portfolio Management services. Depending on the program, clients may be responsible for
transactional and miscellaneous charges. Asset management fees will be charged by the company, in
arrears, on a quarterly basis. The Third Party custodians will charge separate fees for their services. The
Managed Account Programs ("Programs") are offered through SALLC and our representatives. As part
of the process, our representatives will collect certain information from each potential client, including,
but not limited to: information regarding income, liabilities, amount of investment assets, investment
experience, risk tolerance and investment objectives.
The representative will evaluate the client's investment objectives and consult him/her on the various
Managed Account Programs. After this evaluation and consultation, the representative will make a
determination as to whether any of the Programs are appropriate given the objectives and disclosures
made by the individual. After the individual has reviewed the Programs and indicated his/her
understanding of the Programs, including the risks and benefits of the Programs, a Program will be
selected and an account will be established. As part of the program services, the representative will
customize an investment portfolio for the client in accordance with client's risk tolerance and investment
objectives. Once the representative constructs an investment portfolio for the client, the representative
will monitor the portfolio's performance on an ongoing basis and will rebalance the portfolio as required
due to changes in market conditions and in the client's financial circumstances. SALLC, our
representatives will have full discretion over client accounts. Discretionary authorization will allow our firm
to determine the specific securities and the amount of securities to be purchased or sold for client
accounts without client approval prior to each transaction. Clients may limit our discretionary authority
(for example, limiting the types of securities that can be purchased for their account) by providing our firm
with their restrictions and guidelines in writing. Such restrictions/guidelines may affect the composition
and performance of a client's portfolio and/or our ability to meet his/hers investment objectives. Our
representative may utilize individual equities, mutual funds, Exchange Traded Funds, corporate debt,
fixed income, variable annuities, and/or other securities that are consistent with the client's suitability and
investment strategy. The investment advisory services provided by the representative through the various
Programs are dependent upon the information provided by each client. For our representative to provide
suitable recommendations and to make appropriate investment decisions for the client, the client must
provide accurate information and complete responses to the questions asked by his/her representative.
The client should inform his/her representative of any material changes in his/her investment objectives
or any changes in his/her financial situation as well as any restrictions on the account that may impact
the overall investment goals. Our representatives shall, at least annually, contact their clients to
determine whether there has been any change in a client's financial situation or investment objectives.
This program enables the representative to assist the client in creating a personalized investment
portfolio. The client's Representative acts as the portfolio manager and has full investment discretion.
The minimum initial investment in the Assets under Management Programs is $25,000.00.