Our Company & Principals
Sage Rutty & Co. Inc. (SRC) is a federally registered investment advisor with the Securities and
Exchange Commission (SEC). Since 1937 Sage Rutty & Co., Inc. has also been registered with the
Securities and Exchange Commission as a broker/dealer offering investment advice. For more than
100 years, Sage Rutty & Co., Inc. has helped families invest and manage their financial assets,
allowing them to create and preserve wealth for generations. The President of Sage Rutty is
Mr. Trevor Holly.
Types of Services we offer:
Sage Rutty provides advisory services through various platforms.
1. Wrap Fee Programs - Sage Rutty has wrap fee programs we utilize at the following
custodians: First Clearing, LLC1, SEI Investment Management Corp., and Schwab Advisor
Services, a division of Charles Schwab & Co., Inc (“Schwab”).
2. Financial Planning Department advisory platform - Salaried members of Sage Rutty’s
financial planning department work with advisory representatives to develop a written financial
strategy for clients based on their particular financial situation, investment objectives and
needs.
3. QRP - Under the QRP (formerly SIP) advisory service platform, SRC advisory representatives gather
information from qualified plan participant clients to develop investment strategies and recommendations
for plan participants based on their particular financial situation, investment objectives and needs.
Implementation of investment recommendations made by SRC advisory representatives may be either at
the discretion of the Advisor or the plan participant client depending on the nature of the relationship. All
changes will be executed through the qualified plan program.
CUSTOMIZATION OF ACCOUNTS & RESTRICTIONS ON INVESTMENTS
All advisory services are specific to the individual client’s needs. After an initial meeting to discuss in
detail the client’s overall financial picture, this discussion may include, but is not limited to all relevant
financial background and future goals, family dynamics and retirement and estate needs. A
recommendation is then presented by the advisor representative for input from each client. All clients
are expected to be very involved in this process allowing the client and advisor to reach the best plan
available that meets the client’s individual needs. If needed, and as mutually agreed to by us, the
client may restrict certain types of investments in their account.
FINANCIAL PLANNING
Under the Financial Planning Department advisory service platform, salaried members of Sage
Rutty’s financial planning department work with your Financial Advisor to develop a written financial
strategy based on your particular financial situation, investment objectives, and risk tolerance.
Several levels of planning services are available to provide you with a detailed plan addressing your
individual planning questions. However, implementation of plan recommendations is at the full
discretion of the client.
Once a client has expressed an interest in contracting for a financial plan, relevant preliminary data is
gathered. Based on this information, the client's objectives, and the areas to be covered in the plan, a
fee (if any) is calculated. If the fee is agreeable to the client, more detailed information about the client is
collected in a confidential questionnaire. A financial planning agreement, outlining the work to be done,
is prepared for the client's signature. Supporting documents such as recent personal and business tax
returns, wills and trusts financial statements, etc., are requested from the client. Work is begun upon
Sage Rutty’s receipt of the completed questionnaire, signed financial planning agreement, and a check
made payable to Sage Rutty & Co. for not less than 50% of the stated fee. The balance of the fee is due
upon presentation of the completed plan.
1First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-
bank affiliate of Wells Fargo & Company.
If the client decides not to proceed with the preparation of the plan within five (5) business days from the
date of the agreement, Sage Rutty will return the client's retainer fee and all supporting documents.
Sage Rutty’s Financial Planning Department offers several financial planning modules to its clients. These
levels are differentiated according to the scope of study and analysis contained therein and is intended to
effectively address client situations of varying degrees of complexity.
• FOUNDATION module focuses on providing strategies and recommendations in the areas of
budget and cash management, five-year projections of cash flow, income taxes and net worth, asset
allocation and education analysis.
• RETIREMENT module includes the foundation module analysis and focuses on providing
strategies relating to long-term projections of cash flow, income taxes and net worth.
• SOCIAL SECURITY module provides a step by step Social Security benefit claim strategy to our
clients that will help them maximize their benefits under three different scenarios.
• RISK MANAGEMENT module includes the foundation module analysis and focuses on
providing strategies and recommendations in the areas of life insurance, disability insurance, and long-
term care insurance.
• ESTATE PLANNING module includes the foundation module analysis and focuses on providing
strategies and recommendations in the areas of current estate distributions.
• COMPREHENSIVE FINANCIAL PLAN module focuses on providing strategies and
recommendations in all of the areas contained in each of the four modules described above.
The plan, when presented to the client, will make generic recommendations of appropriate strategies and
investments. Implementation of any recommendation is at the sole discretion, and responsibility, of the
client. If the client is interested in purchasing investments, specific investment products will be
recommended by the advisory Representative in his/her capacity as a registered representative or
insurance agent.
In addition to our Financial Planning Department, individual Advisors at Sage, Rutty may also provide fee-
based planning services and / or consulting services to their clients. A financial plan is designed to help
the client with all aspects of financial planning with or without ongoing investment management after the
financial plan is completed. The financial plan may include, but is not limited to: a net worth statement; a
cash flow statement; a review of investment accounts, including reviewing asset allocation and providing
repositioning recommendations; strategic tax planning; a review of retirement accounts and plans
including recommendations; a review of insurance policies and recommendations for changes, if
necessary; one or more retirement scenarios; estate planning review and recommendations; and
education planning with funding recommendations.
Financial planning is a discovery process whereas situations may occur where the client is unaware of
certain financial exposures or predicaments. Detailed investment advice and specific recommendations
are provided as part of a financial plan; however, implementation of the recommendations is at the
discretion of the client. Financial planning can range in complexity, and as a result, planning fees are
negotiable on a case-by-case basis.
Fees for Planning Services
The fee for a financial plan is dependent on the scope of the plan. Sage Rutty has several fee structures
for the services set forth above. The specific fee structure utilized in any given situation shall be fully
discussed with the client and disclosed in the Financial Planning Agreement, which the client signs with
Sage Rutty prior to the commencement of any services. Some of the possible fee structures are:
- Financial Planning Modular/Comprehensive Fees: as a fixed fee, a software-generated modular
or comprehensive plan are available typically ranging from $250-$10,000, depending on the specific
service requested and the nature and complexity of each client's circumstances.
- Hourly Fees: individual Advisors at Sage Rutty may charge an hourly fee typically ranging from
$250-$500 per hour for services which may vary depending upon the needs of the client and the
complexity of the plan/consulting. The exact hourly rate, as well as the work to be performed, will be
specifically disclosed in the Financial Planning Agreement, and agreed to by the client.
For financial planning engagements, a portion of the planning fee may be due and payable at the time the
investment advisory agreement is signed with the balance of the fee due as portions of the plan are
completed and delivered to the client. In the event that the client’s situation is substantially different than
disclosed at the initial meeting, a revised fee will be provided for mutual agreement. The client must
approve the change of scope in advance of the additional work being performed when a fee increase is
necessary.
Sage Rutty clients will not be charged more than an initial fee of $1,200 for any financial or estate plan
that is expected to exceed 6 months for completion. The Financial Planning Agreement by and between
Sage Rutty and the client may be canceled at any time by providing written notice to the other party of
their desire to cancel the agreement. In either case, all checks should be paid to the firm and not your
Advisor.
QRP (formerly SIP) Management
Sage Rutty Financial Advisors gather information from qualified retirement plan participant clients to
develop investment strategies and recommendations for plan participants based on their particular
financial situation, investment objectives and needs. Implementation of investment recommendations
made by Sage Rutty Financial Advisors is at either the discretion of the participant client or their Financial
Advisor, as determined by written agreement and is executed through the qualified retirement plan
program.
Sage Rutty may utilize a third-party platform, Pontera (formerly FeeX), which is an Order Management
System to facilitate management of held away assets such as defined contribution plan participant
accounts held in qualified retirement plan programs. The platform allows the Financial Advisor to avoid
being considered to have custody of Client funds since Sage Rutty does not have direct access to
Client log-in credentials to affect trades. In order to engage in the use of the platform, both the Client
and Financial Advisor will need to execute the Pontera agreement. As part of this agreement, the
advisory fee will be disclosed to Client, with a maximum rate of 1.00%. Sage Rutty is not affiliated with
the platform in any way. A link will be provided to the Client allowing them to connect an account(s) to
the platform. Once Client account(s) is connected to the platform, the Financial Advisor will review the
current account allocations. When deemed necessary, the Financial Advisor will rebalance the account
considering client investment goals and risk tolerance, and any change in allocations will consider
current economic and market trends. The goal is to improve account performance over time, minimize
loss during difficult markets, and manage internal fees that harm account performance. The Financial
Advisor will regularly review the available investment options in these accounts, monitor them, and
rebalance and implement strategies in the same way they do in other accounts, as deemed necessary.
Wrap Fee Programs
Sage Rutty has a wrap fee program we utilize at the following custodians: First Clearing, LLC1, SEI
Investment Management Corp., and Schwab Advisor Services, a division of Charles Schwab & Co., Inc
(“Schwab”). After an evaluation of your individual situation and objectives, your Financial Advisor will
work with you to select the program that best suits your needs.
When you participate in a wrap program, your net fees generally include management fees, performance
reporting, transaction fees, and may also include custody fees. Non-wrap programs charge these fees
separately, and the net cost of these programs could be higher or lower than the cost of the combined
services under a wrap program. Sage Rutty & Co., Inc. and your Financial Advisor will share in a portion
of the management fees that are charged to you. We do not charge our clients higher advisory fees
based on their trading activity, but you should be aware that we may have an incentive to limit our
trading activities in your account(s) because we may be charged for executed trades.
Asset Advisor
The Asset Advisor program is designed for investors seeking the investment knowledge, experience and
guidance of a financial advisor, and the flexibility to hold multiple products, including stocks, bonds and
select mutual funds in a single account. An annual fee (billed quarterly) covers the cost of advice and
transactions and includes periodic
performance reports to track portfolio progress.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $25,000.
CustomChoice
The CustomChoice program is designed for investors seeking a diversified investment program that
includes the investment knowledge and objective advice of a financial advisor who can provide guidance
in constructing a customized portfolio of mutual funds. The program’s broad universe of mutual funds
includes many that are only available to institutional investors.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $25,000.
FundSource®
The FundSource program is designed for investors who want a diversified portfolio of mutual funds that
fits their personal investment goals. It provides a framework for establishing an investment strategy that
takes into account your financial goals, risk tolerance and willingness to make adjustments as your life
changes. Then, working with your financial advisor, you develop a plan tailored to your needs.
The FundSource program offers professionally managed portfolios of mutual funds tied to specific
investment objectives. A key element of the program is an advice process to help you choose the
predefined portfolio – or create a customized portfolio using recommended funds – that best fits your
investment goals and tolerance for risk.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for these
programs is $25,000.
FundSource Foundations℠
The FundSource Foundations program gives you access to professionally managed portfolios of mutual
funds aligned for specific goals and investment objectives. The program offers active portfolio
management, ongoing mutual fund analysis, automatic rebalancing and performance monitoring.
The FundSource Foundations program is designed for investors who want a diversified portfolio of mutual
funds that fits their personal investment goals. It offers the expertise of professional investment managers
in constructing and managing a portfolio based on Wells Fargo Investment Institute analysis and advice.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for this
program is $10,000.
FundSource® Pathways® Blends
With the Pathways portfolios, you get access to blends of Russell mutual funds based on the analysis and
advice of Russell Investments, which has been serving institutional clients for more than 40 years.
Through the Pathways portfolios, you gain access to Russell’s research, analysis and investment
strategies, as well as ongoing review of your investment portfolio.
The Pathways portfolios are designed for investors who want a diversified investment program that
includes an active approach to asset allocation, prefer professional portfolio managers who can make
investment decisions on their behalf, and appreciate a program that includes portfolio monitoring,
automatic rebalancing and quarterly reporting.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for these
programs is between $10,000 and $2,000,000.
Personalized Unified Managed Account – UMA
The Personalized Unified Managed Account (UMA), formerly known as the Diversified Managed
Allocations (DMA) program, is designed for investors seeking the ability to customize a portfolio to their
specific needs and goals, along with guidance from an experienced, professional money manager. UMA
offers the combination of investment strategies from various investment managers, mutual funds and
exchange-traded funds (ETFs) on a single wealth management platform. Masters, Wells Fargo
COMPASS® and Allocation Advisors are all exclusively available under the Personalized UMA program.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate
and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth
more or less than their original cost. Exchange Traded Funds may yield investment results that, before
expenses, generally correspond to the price and yield of a particular index. There is no assurance that the
price and yield performance of the index can be fully matched.
The investment return and principal return of a mutual fund will fluctuate so that an investor’s shares,
when redeemed, may be worth more or less than their original price.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $50,000.
Allocation Advisors
Allocation Advisors is designed for investors seeking professionally managed portfolios composed
primarily of exchange-traded funds (ETFs), with the goal of providing diversification while keeping
underlying investment costs to a minimum.
Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate
and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth
more or less than their original cost. Exchange Traded funds may yield investment results that, before
expenses, generally correspond to the price and yield of a particular index. There is no assurance that the
price and yield performance of the index can be fully matched.
Advisory products are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. You should carefully review the Advisory Disclosure Document associated with the
program for a full description of services, including fees and expenses and those fees or expenses that
may be excluded. The minimum account size for this program is between $10,000 and $50,000
depending on the program or strategy selected.
Masters
The Masters program is designed for investors seeking personalized investment portfolios with access to
the nation’s top institutional investment managers. It offers a complete package of services including
guidance for selecting investment managers, flexibility in portfolio management, and ongoing monitoring
and evaluation.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $100,000.
Wells Fargo COMPASS®
The Wells Fargo COMPASS® advisory program provides an asset allocation or style- specific portfolio to
meet long-term investment objectives. It is designed for investors who prefer a portfolio manager who can
make investment decisions on their behalf. The program offers objective advice, professional money
management, the simplicity of one account, and quarterly performance reporting.
General Disclosure:
The fees for the Wells Fargo COMPASS® advisory program are asset based and assessed quarterly in
advance. There is a minimum fee of $250 per calendar quarter to maintain this type of account. Fees
include advisory services, performance measurement, transaction costs, custody services and trading.
These fees do not cover the fees and expenses of any underlying exchange traded funds, closed-end
funds or mutual funds in the portfolio. Advisory accounts are not designed for excessively traded or
inactive accounts and may not be suitable for all investors. Please carefully review the Advisory
Disclosure Document for a full description of our services, including fees and expenses. The minimum
account size for this program is between $150,000 and $250,000.
Private Advisor Network
Private Advisor Network is designed for investors seeking direct access to professional money managers
and their investment services. It offers the flexibility of individual security ownership for tax and planning
purposes, and the ability to customize an investment portfolio to specific needs and circumstances.
Advisory products are not designed for excessively traded or inactive accounts and are not suitable for all
clients. You should carefully review the Advisory Disclosure Document associated with the program for a
full description of services, including fees and expenses and those fees or expenses that may be
excluded. The minimum account size for this program is $100,000.
The Private Investment Management (PIM®) Program
Our brokerage firm offers the Private Investment Management (PIM®) program which is a customized
portfolio management program geared toward your specific investment goals. As your portfolio manager,
your financial advisor actively manages your portfolio on an ongoing, discretionary basis using his or her
individual investment style.
The fees for advisory programs listed are asset based and assessed quarterly in advance. There may be
a minimum fee to maintain this type of account. Fees include advisory services, performance
measurement, transaction costs, custody services and trading. These fees do not cover the fees and
expenses of any underlying exchange traded funds, closed-end funds or mutual funds in the portfolio.
Advisory accounts are not designed for excessively traded or inactive accounts and may not be suitable
for all investors. Please carefully review the Advisory Disclosure Document associated with the program
for a full description of our services, including fees and expenses. The minimum account size for these
programs is $50,000.
Client Assets Managed by Us
U.S. Dollar Amount Total Number of Accounts
Discretionary $ 971,459,331 2,403
Non-Discretionary $ 1,494,004,288 4,531
Total $ 2,465,463,619 6,934
As of 12/31/2023