Overview of Our Firm
PSS (formerly, Prudential Customer Solutions LLC) was formed in October 2016 as a Delaware limited
liability company, is registered as an investment adviser under the Advisers Act and is a wholly owned
subsidiary of The Prudential Insurance Company of America (“PICA”). PSS, along with its affiliates
referenced herein, are wholly owned subsidiaries of Prudential Financial, Inc. (“PFI”), a publicly listed
company (NYSE :PRU) headquartered in the State of New Jersey, U.S.A.
When we use the terms “we,” “us,” or “our” in this Brochure, we are referring to PSS, and in some cases,
these references include personnel in legal entities other than PSS. PSS is headquartered in Newark,
New Jersey, U.S.A. In addition, operations, and other services with respect to certain client accounts are
performed by affiliates. Depending on the client relationship and applicable investment management
agreement, we could delegate services to our affiliates, or vice versa.
Our Advisory Services
We provide investment advisory services related to alternative and traditional asset classes. PSS’s
business objective is to provide bespoke investment solutions. Unlike other asset management firms
targeting insurance company capital to grow their commingled products, PSS offers its expertise only
through advisory relationships or separately managed accounts tailored to the investor’s specific
requirements. We manage our strategies in separately managed accounts. PSS does not manage
commingled funds for unaffiliated clients.
Alternative Assets
We construct and provide ongoing management of customized and diversified multi-manager portfolios
for clients consisting of private fund limited partnerships in alternative investment vehicles (e.g., private
equity funds, real estate funds, hedge funds and co-investments), tailored to each client’s desired risk and
return profile.
Manager of Managers
We source, conduct due diligence on, engage, and monitor investment managers of traditional assets
and private credit mandates tailored to each client’s investment objectives.
We seek to accommodate the individual needs of our clients in providing our advisory services. Our
investment management or similar agreements with clients, which include investment guidelines, are
negotiated to incorporate mutually acceptable terms.
As of December 31, 2023, we had approximately $ 15,007,505,471 in regulatory assets under management
on a discretionary basis and $ 4,727,031,661 in non-discretionary regulatory assets under management.
1
Asset values for December 31, 2023 are estimates as of March 20, 2024 and are subject to change. The reported values currently
represent 76% of the discretionary RAUM and 24% of the non-discretionary RAUM.
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PSS (Form ADV Part 2A)