A. Description of the Advisory Firm
Sterling Investment Counsel, LLC (hereinafter “SIC”) is a Limited Liability Company
organized in the State of New York.
The firm was formed in February 2016, and the principal owners are Christopher Michael
Marks, Cynthia Eileen Vance, Philip Kenneth Vance and John Lawrence Langer.
B. Types of Advisory Services
Portfolio Management Services
SIC offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Portfolio management services
include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
SIC evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. SIC will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Our clients are advised to promptly notify us if there are changes in their
financial situations or investment objectives or if they wish to impose any reasonable
restrictions upon our advisory services.
SIC seeks to provide that investment decisions are made in accordance with the fiduciary
duties owed to its accounts and without consideration of SIC’s economic, investment or
other financial interests. To meet its fiduciary obligations, SIC attempts to avoid, among
other things, investment or trading practices that systematically advantage or
disadvantage certain client portfolios, and accordingly, SIC’s policy is to seek fair and
equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is SIC’s policy to allocate investment
opportunities and transactions it identifies as being appropriate and prudent among its
clients on a fair and equitable basis over time.
We also offer investment management services through a managed account program
provided by AssetMark, Inc., a registered investment adviser ("AssetMark Platform").
Portfolios that are developed and implemented using asset allocations composed by a
group of independent investment strategists are offered through the AssetMark Platform,
with
the portfolios and asset allocations designed to satisfy a gradient of risk/return
objectives. After gathering information about your financial situation and objectives, we
will make recommendations regarding the suitability of a strategist, and a proposed asset
allocation approach and/or model, based on factors such as investment strategy,
performance, and methods of analysis. We will periodically monitor the performance of
your account to ensure the performance and investment style remains aligned with your
investment goals and objectives. Clients will receive a separate disclosure brochure from
AssetMark.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment
planning; life insurance; tax concerns; retirement planning and college planning.
Services Limited to Specific Types of Investments
SIC generally limits its investment advice to mutual funds, fixed income securities, real
estate funds, equities, ETFs, treasury inflation protected/inflation linked bonds and non-
U.S. securities. SIC may use other securities as well to help diversify a portfolio when
applicable.
C. Client Tailored Services and Client Imposed Restrictions
SIC offers the same suite of services to all of its clients. However, specific client investment
strategies and their implementation are dependent upon the client information and risk
tolerance questionnaire, which outline each client’s current situations (income, tax
bracket, investment objectives, and risk tolerance levels). Clients may impose restrictions
in investing in certain securities or types of securities in accordance with their values or
beliefs. However, if the restrictions prevent SIC from properly servicing the client account,
or if the restrictions would require SIC to deviate from its standard suite of services, SIC
reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. SIC does not provide portfolio management services to any wrap fee programs.
E. Assets Under Management
SIC has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 656,058,753 $ 771,541 December 2023