A. Description of the Advisory Firm
B. Types of Advisory Services
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available investment options in these accounts, monitor them, and rebalance and
implement our strategies in the same way Cannon Advisors do other accounts, though
using different tools as necessary.
We use a third-party platform to facilitate the management of held-away assets, such as
defined contribution plan participant accounts, with discretion. The platform allows us to
avoid being considered to have custody of Client funds since we do not have direct access
to Client log-in credentials to affect trades. We are not affiliated with the platform in any
way and receive no compensation from them for using their platform. A link will be
provided to the Client, allowing them to connect an account(s) to the platform. Once
Client account(s) is connected to the platform, Cannon Advisors will review the current
account allocations. When deemed necessary, Cannon Advisors will rebalance the
account considering client investment goals and risk tolerance, and any change in
allocations will consider current economic and market trends. The goal is to improve
account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. Client account(s) will be reviewed at least
quarterly, and allocation changes will be made as deemed necessary.
Financial Planning
Financial plans, and financial planning, may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning. Clients utilizing this service will be provided a written financial
plan.
Financial Consulting
Financial consulting may include, but is not limited to: basic advice on planning, asset
allocation assistance, cash flow assistance, debt management, savings, and financial goal
setting. Clients will not be provided a written plan, but a summary of the advisor’s
suggestions.
Services Limited to Specific Types of Investments
Cannon Advisors generally limits its investment advice to mutual funds, fixed income
securities, real estate funds (including REITs), insurance products including annuities,
equities, private equity funds, ETFs (including ETFs in the gold and precious metal
sectors), treasury inflation protected/inflation linked bonds,
commodities, non-U.S.
securities, venture capital funds and private placements. Cannon Advisors may use other
securities as well to help diversify a portfolio when applicable.
Cannon Advisors offers the same suite of services to all of its clients. However, specific
client investment strategies and their implementation are dependent upon the client
Investment Policy Statement which outlines each client’s current situation (income, tax
levels, and risk tolerance levels). Clients may impose restrictions in investing in certain
C. Client Tailored Services and Client Imposed Restrictions
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securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent Cannon Advisors from properly servicing the client account, or if the
restrictions would require Cannon Advisors to deviate from its standard suite of services,
Cannon Advisors reserves the right to end the relationship.
A wrap fee program is an investment program wherein the investor pays one stated fee
that includes management fees, transaction costs, fund expenses, and any other
administrative fees. Cannon Advisors does not participate in any wrap fee programs.
Cannon Advisors has the following assets under management:
Discretionary Amounts: Date Calculated:
$ 136,800,290 December 31, 2023
Portfolio Management Fees
Total Assets Under Management (AUM) Annual Max Fees
$500,000 - $1,000,000 1.50%
$1,000,001 - $2,000,000 1.25%
$2,000,001 - $5,000,000 1.00%
$5,000,001+ 0.90%
Our minimum household account size is $500,000. Cannon Advisors retains
the discretion to waive our minimum account size on a client-by-client basis.
Assets under our account minimum will be billed at our first-tier level.
Cannon Advisors will charge accounts under $100,000 of AUM, as of 12/31,
an annual technology fee of $50. Applicable accounts will be billed in
January.
The advisory fee is calculated using the value of the assets in the Account on the last
business day of the prior billing period. For held away accounts that are managed via the
Pontera platform, fees are billed in advance based on the quarter-ending balance of the
previous quarter. The advisory fees are established for each individual client of Cannon
E. Assets Under Management
D. Wrap Fee Programs