Ellevest, Inc. ("Ellevest") is a Securities and Exchange Commission ("SEC") registered investment
adviser dedicated to helping women plan for and invest to close the gender investment gap. Founded
in November 2014, the Firm is led by Sallie L. Krawcheck, CEO.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Ellevest and the words "you,"
"your," and "client" refer to you as either a client or prospective client of our firm.
Ellevest Digital, Ellevest Premium & Ellevest Membership Services Programs Ellevest
offers three distinct wrap programs to clients: the Ellevest Digital Wrap Fee Program ("Ellevest
Digital"), the Ellevest Premium Wrap Fee Program ("Ellevest Premium"), and the Ellevest Membership
Services Program, ("Membership Services Program") (collectively, the "Programs"). Each Program
includes discretionary investment advisory management services sponsored by Ellevest. The
investment advisory services provided through each Program includes personalized investment plans
and portfolios tailored to the unique needs of women and men.
Ellevest Digital
Ellevest Digital is offered online through the firm's website, www.ellevest.com, and through its mobile
application. Clients will provide information about themselves and their investment goals. This will
allow Ellevest to create a customized client investment plan. In doing so, Ellevest will consider the
client’s assets, her financial goals, her time horizon, investment strategy, and earnings power in a
range of economic scenarios. Ellevest will then propose an investment plan to her which includes
savings, funding, timeline, and asset allocation recommendations, as well as a diversified portfolio
that may include exchange-traded funds ("ETFs") and/or mutual funds and cash equivalents. The
investment plan created by Ellevest for each client is based solely upon the information provided by
the client. As such, the suitability of the investment plan recommendations is limited by and relies on
the accuracy and completeness of the information provided by the client.
A client that elects to implement Ellevest's recommended investment plan and have her portfolio
managed on an ongoing basis through the Ellevest Digital program must enter into an advisory
agreement with Ellevest and open a securities brokerage account and complete an account
agreement with Goldman Sachs Custody Solutions (“GSCS”), formerly GSCS Investments, Inc.
GSCS, a SEC-registered broker dealer that provides execution, clearing, custody, and other
brokerage related services to clients within the Ellevest Digital Program.
Ellevest Premium
Ellevest Premium includes the services as described above for Ellevest Digital, plus the following
consultation services unrelated to securities and therefore, non-investment in nature: 1. Access to an
Ellevest Certified Financial Planner ("CFP®") by telephone or email for guidance regarding topics such
as new home purchase, debt management, or preparing to start a family.
The non-investment advisory services offered through Ellevest Premium are designed to serve clients
who have general financial planning questions. Our services are based on client questions and
consultation needs and obtained by scheduling an appointment to speak via telephone with an Ellevest
financial planner to discuss the relevant matter. Since the intent of these non-advisory services is to
provide the client with general, real-time responses to their non-securities related financial planning
questions in selected areas, we will not be able to gather detailed information or conduct detailed
analyses about the client's personal situation to tailor our guidance for such services.
Ellevest Membership Services Program
Ellevest's Membership Services Program comprises of three distinct membership tiers, each offering
Ellevest’s investment advisory services in a wrap fee program. The client elects the membership tier
that is most appropriate for her needs. The investment advisory services, as well as any other services
included in each membership tier, are described in more detail as follows:
• Membership Tier Level One (Ellevest Essential). This tier is intended for clients who are
new to saving and investing. It includes access to Ellevest's investment advisory services
through the "Build Wealth" goal, and access to a "members only" content and education area.
Ellevest's planning and money coaching services, are offered for an additional fee.
• Membership Tier Level Two (Ellevest Plus). This tier is for clients who would like guidance
for investing and savings. Clients at this level have access to Ellevest's investment advisory
services through the "Build Wealth" and "Retirement" goals and a "members only" content
and education area. Ellevest's planning and money coaching services are offered for an
additional fee.
• Membership Tier Level Three (Ellevest Executive). This tier supports clients with multi-
investment advisory goal needs. Clients may elect from Ellevest's "Build Wealth",
"Retirement", "Home", "Splurge" or "Kids" investment goals. Members have access to a
"members-only" content and education area. Ellevest's planning and money coaching
services are offered for an additional fee.
Description of Services Provided within Ellevest Membership Tiers
Ellevest Investment Advisory Service for Goals Based Investment Advice
Ellevest's investment advisory services are offered online through the firm's website,
www.ellevest.com, and through its mobile application. Clients
will provide information about
themselves for Ellevest to deliver investment advice towards their respective goal(s) ("Build Wealth",
"Retirement", “Home", "Splurge" or "Kids"). This will allow Ellevest to create a customized client
investment plan for the specific goal. In doing so, Ellevest will consider the client's assets, her financial
goal(s), her time horizon, investment strategy and earnings power in a range of economic scenarios.
Ellevest will then propose an investment plan to her which includes savings, funding, timeline and
asset allocation recommendations, as well as a diversified portfolio that may include exchange traded
funds ("ETFs") and/or mutual funds and cash equivalents. The investment plan created by Ellevest for
each client is based solely upon the information provided by the client. As such, the suitability of the
investment plan recommendations is limited by and relies on the accuracy and completeness of the
information provided by the client.
A client who elects to implement Ellevest's recommended investment plan and have her portfolio
managed on an ongoing basis through the Ellevest Investment Advisory program must enter into an
advisory agreement with Ellevest and open a securities brokerage account and complete an account
agreement with GSCS to provide execution, clearing, custody, and other brokerage-related services.
Clients who want to roll over or transfer their retirement plan assets to Ellevest for management would
need to do so through the Ellevest Plus or Ellevest Executive Membership services. Ellevest will no
longer support retirement rollover or transfer to the Ellevest Digital or Ellevest Premium service.
Description of Services Provided Separately: Financial Planning and Money Coaching
Financial Planning
Ellevest offers its financial planning and money coaching services, separately from its Ellevest Digital,
Ellevest Premium, and Ellevest Membership Services, to clients for an additional fee. Ellevest
Membership Services clients have access to these services for a discounted fee. Depending on the
session selected, clients will have webinar or one-on-one access to an Ellevest Money Coach or
Certified Financial Planner ("CFP®") for guidance regarding topics such as budgeting, debt
management, general investing topics, and homebuying. Additional session options with a Certified
Financial Planner ("CFP®") include financial planning, retirement goal planning, and a review of
investment accounts held outside of Ellevest.
Implementing Ellevest's Financial Planning Guidance: It is the client's responsibility to determine if
and how the guidance delivered in connection with Ellevest's financial planning consulting service
should be implemented or otherwise followed. Clients should carefully consider all relevant factors in
making these decisions, and we encourage clients to consult with their outside professional advisers
such as legal counsel, accountant, or tax professional regarding the legal or tax implications of a
particular financial planning recommendation, strategy, or investment before implementation of such
strategy. Neither Ellevest nor its employees or representatives provide tax or legal advice, and our
financial planning consulting services are not intended to provide nor should be construed as providing
such advice.
Investment Services
For clients who do not participate in the Ellevest Digital, Ellevest Premium, and Ellevest Membership
Services Programs described above, Ellevest also offers fee-based discretionary investment advisory
management services tailored to the unique needs of women. Ellevest's Private Wealth Management
(PWM) advisory services are provided to higher net worth individual investors, trusts, foundations and
other institutional investors. Ellevest specializes in managing client assets while seeking to reduce
fees, current taxes, and investment risk through diversification. Ellevest does not engage in market
timing, make active bets on certain asset or sector classes, or time the selection of individual securities
for the purpose of pursuing excess returns.
To participate in Ellevest's investment advisory services, clients will provide information on their
financial goals, ability to take on risk, investment time horizon, liquidity needs and other relevant
information. Based on the information provided by the client, Ellevest's Chief Investment Officer and
Financial Advisors or their designees will work together to create an investment plan considering the
client’s needs and objectives.
A client that elects to implement Ellevest's recommended investment plan will have her assets
managed on a discretionary basis, subject to any limitations imposed by the client. In the future,
Ellevest may also offer non-discretionary investment services.
Investment Discretion
Ellevest has discretionary authority to manage assets on behalf of clients who participate in the
Programs as described above. Discretionary trading authority permits Ellevest to make trades in client
accounts on their behalf, so that we may promptly implement the investment plan that we created for
clients and make ongoing changes as we believe appropriate. Those changes may include periodic
rebalancing of asset classes when one or more asset classes have significantly increased or
decreased in value. However, due to differences in how exchange traded funds and mutual funds are
traded and settled, there may be additional transition time or transactions needed to effect the portfolio
best suited for the client's goal.
Assets Under Management
Ellevest has the following assets under management:
Discretionary Amounts Non-Discretionary Amounts Date Calculated
$1,617,711,600 $0 2/5/2023