Overview
BWMG is an independent registered investment adviser providing its clients with a holistic wealth
management offering that includes financial planning, consulting, and investment management services.
Prior to the rendering of any of the foregoing advisory services, clients are required to enter into one or
more written agreements with BWMG setting forth the relevant terms and conditions of the advisory
relationship (the “Agreement”).
BWMG has been providing investment advice since 2015 and is wholly owned by Brian Bischoff. As of
January 18, 2024, BWMG had $195,804,554 in assets under management, all of which was managed on
a discretionary basis.
While this brochure generally describes the business of BWMG, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on BWMG’s behalf and is subject to the Firm’s supervision or control.
Wealth Management Services
BWMG provides clients with wealth management services, which generally include a broad range of
comprehensive financial planning and consulting services, as well as the discretionary management of
investment portfolios.
BWMG primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”),
and individual debt and equity securities in accordance with the investment objectives of its individual
clients. In addition, BWMG may also recommend that clients who qualify as accredited investors, as
defined by Rule 501 of the Securities Act of 1933, invest in privately placed securities, which may include
debt, equity and/or interests in pooled investment vehicles (e.g., hedge funds). Where appropriate, the
Firm may also provide advice about any type of legacy position or other investment held in client
portfolios, but clients should not assume that these assets are being continuously monitored or otherwise
advised on by the Firm unless specifically agreed upon.
Clients may also engage BWMG to advise on certain investment products that are not maintained at their
primary custodian, such as
variable life insurance and annuity contracts and assets held in employer
sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, BWMG directs
or recommends the allocation of client assets among the various investment options available with the
product. These assets are generally maintained at the underwriting insurance company or the custodian
designated by the product’s provider.
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BWMG also recommends that certain of its clients make secured interest-bearing loans to investment
vehicles that invest in real estate projects.
BWMG tailors its advisory services to meet the needs of its individual clients and continuously seeks to
ensure that client portfolios are managed in a manner consistent with their specific investment profiles.
BWMG consults with clients on an initial and ongoing basis to determine their specific risk tolerance, time
horizon, liquidity constraints and other qualitative factors relevant to the management of their portfolios.
Clients are advised to promptly notify BWMG if there are changes in their financial situation or if they wish
to place any limitations on the management of their portfolios. Clients may impose reasonable
restrictions or mandates on the management of their accounts if BWMG determines, in its sole discretion,
the conditions would not materially impact the performance of a management strategy or prove overly
burdensome to the Firm’s management efforts.
Sponsor and Manager of Wrap Program
BWMG provides substantially all investment management services as the sponsor and manager of the
Bischoff Wealth Management Group Wrap Program (the “Wrap Program”), a wrap fee program (i.e., an
arrangement where brokerage commissions and transaction costs are absorbed by the Firm). Accounts
managed through the Wrap Program are done so in substantially the same manner as those managed
under a non-wrap arrangement. Participants in the Wrap Program may pay a higher aggregate fee than if
investment management and brokerage services are purchased separately. Additional information about
the Wrap Program is available in BWMG’s Wrap Brochure, which appears as Part 2A Appendix 1 of the
Firm’s Form ADV.