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Item 18 Financial Information ....................................................................... 33
Form ADV Part 2A Page 6 of 33 Rev. 03.2024
Services We Provide
Seneschal Advisors, LLC DBA Seneschal
Family Office is in the business of
providing personal financial planning
and investment management services.
In May 2004 we started business as Jon
M. Duncan, CFP®, LLC. Later, in
September 2006, we changed our name
to Seneschal Advisors, LLC. In July 2023,
we began doing business under the
registered trade name of Seneschal
Family Office. The owners of Seneschal
Advisors, LLC DBA Seneschal Family
Office as of December 31, 2023, are
Jeffrey M. Lang, Candace E. Duecker,
Tania P. Kaarvand, and Jon M. Duncan.
Seneschal Family Office is a fee-only
financial planning and investment
management firm. Our sole source of
compensation is received in the form of
advisory fees paid by our clients. We do
not receive any commissions or other
fees related to the sale of annuities,
insurance, stocks, bonds, mutual funds,
limited partnerships, or other
commissioned financial products.
Moreover, the firm is not affiliated with
any persons or other businesses that sell
financial products or securities.
Financial Planning Services
Financial planning is the process of
comprehensively evaluating a client’s
current and future financial position,
using currently known variables to
project future cash flows, asset values
and withdrawal plans. Our Wealth
Advisors are CERTIFIED FINANCIAL
PLANNERTM professionals required to
adhere to a specific financial planning
process as it relates to the unique needs
of each client they serve. Through the
financial planning process, all questions,
information and analysis are considered
as they may impact, or could be
impacted, by the entire financial and life
situation of the client. Clients
purchasing our financial planning
services will receive a written report
providing a detailed financial plan
designed to assist them in achieving
long-term financial goals and objectives.
Since each client is different, the
services we provide will vary from client
to client. In the same way, our advice
will vary from client to client.
Depending upon your needs and
circumstances, our advice may cover
some or all of the following financial
planning subject areas. The Client and
Wealth Advisor will work together to
determine specific areas to cover. These
areas may include, but are not limited to
the following:
• Cash Flow, Debt Management, and
Liquidity Planning
• Risk Management and Insurance
• Education Planning
• Retirement and Financial
Independence Planning
• Estate Planning
• Investment Analysis and Planning
• Integrated Tax and Financial
Planning
Form ADV Part 2A Page 7 of 33 Rev. 03.2024
In general, our financial planning
process includes:
• Meeting with you to clarify your
financial and life goals and
establishing a mutually agreeable
work plan and fee.
• Determining the data required to do
our work and providing you with a
list of documents and other details
we will need to gather for your
financial plan.
• Preparing a Preliminary Analysis of
your current financial situation,
including the preparation of financial
statements and a review of family
records, budgeting and cash flow,
and personal liabilities. We may also
review estate planning and legal
documents, employee benefits,
insurance policies, and tax returns.
We may also evaluate the impact of
disability and long-term care on
achieving your goals.
• Meeting with you to review our
Preliminary Analysis and providing
you an opportunity to reassess your
goals as necessary and identify
planning areas most in need of your
attention.
• Performing a Detailed Analysis of
alternative planning strategies that
can highlight options available to
you and potentially increase the
probability of success in reaching
your goals.
• Discussing our recommendations
with you.
• Preparing a written financial
planning report summarizing our
analysis and recommendations.
• Assisting you in implementing our
recommendations.
• Periodically monitoring your
progress against your plan and
updating your plan as needed.
While we take a comprehensive
approach to our planning services, there
are some services that we are not able
to provide. For example, we are not
licensed or qualified to practice
accounting, prepare tax returns, or
provide legal advice. You will need to
involve other qualified and licensed
professionals to provide these services
and, as a result, you may incur additional
costs.
While we would be pleased to assist
you, implementation of financial
planning recommendations is entirely at
your discretion.
Investment Management Services
Investment advice is an integral part of
the services that we provide. Our
investment management services
include:
• Developing a written Investment
Policy Statement. Your Investment
Policy Statement clearly states your
investment objectives, time frame
for investing, risk tolerance, liquidity
needs, asset allocation strategy,
specific constraints and preferences,
and procedures for managing and
periodically rebalancing your
portfolio.
• As appropriate, we may also review
and discuss your prior investment
history, as well as family composition
and background.
• Advising you on how to structure
your portfolio. For example, based
on your financial plan and risk
tolerance we will recommend which
asset classes to include in your
portfolio and how much to invest in
each.
• Evaluating and selecting
investments to implement your asset
allocation strategy.
Form ADV Part 2A Page 8 of 33 Rev. 03.2024
• Establishing custodial accounts for
you with a qualified custodian and
directing trading on a discretionary
basis.
• Monitoring your custodial account
activity, cash level, and securities
positions on a regular basis.
• Evaluating and reporting portfolio
performance on a quarterly
schedule.
• Buying and selling securities in your
portfolio (sometimes referred to as
“rebalancing”) as necessary to
maintain compliance with your
Investment Policy Statement.
We tailor our investment management
services to meet the needs and
circumstances of each client. For
example, you may wish to restrict
investment in certain types of securities
or asset classes. In drafting your
Investment Policy Statement, we can
incorporate any specific constraints,
restrictions or preferences that you
want us to observe in managing your
investment portfolio.
Some types of investments may involve
certain additional degrees of risk. To the
extent that such investments are
recommended or used to implement
your investment plan, we will only do so
when suitable and consistent with your
stated investment objectives, tolerance
for risk, and liquidity needs. We review
each client portfolio on a quarterly
schedule, or more often, as needed. The
objective of our review is to ensure that
your portfolio is being managed in
accordance with your Investment Policy
Statement.
We provide investment advice in regard
to subaccounts inside certain annuities,
but do not provide advice pertaining to
the insurance portion of the product.
Types of Engagements
The scope of work, the fees to be
charged, timing, and our respective
responsibilities are clarified in writing for
all engagements prior to engagement.
You have the option to work with us in
one of four ways:
Limited Scope Consulting
Engagements
A Limited Scope Consulting
engagement is generally focused on one
or a few financial planning subject areas.
We will meet with you prior to
engagement to clarify your objectives,
the scope of our work, fees, and we will
provide you with a written agreement.
Each limited scope engagement is
tailored to address the specific needs
and circumstances of the client.
Services that may be discussed with you
and quoted separately include strategic
wealth planning, specialized wealth
planning, family continuity planning,
and other special projects. Investment
advisory services, paid personal income
tax filing fees, and administrative
services are generally not offered at this
service level.
Wealth Management Engagements
In a Wealth Management engagement,
we assist you in developing an ongoing
financial plan and managing your
investments on an ongoing basis. As
noted above (see “Financial Planning
Services”), we help you to clarify your
long-term financial planning goals in
several subject areas, evaluate
alternative strategies for achieving
them, and then make
Form ADV Part 2A Page 9 of 33 Rev. 03.2024
recommendations. In addition, we help
you implement your plan by developing
an investment policy statement, setting
up brokerage accounts, and managing
your investments on an ongoing
discretionary basis in accordance with
your investment policy (see “Investment
Management Services” above).
This level of engagement includes two
wealth planning meetings per year that
are initiated and scheduled by
Seneschal Family Office, with additional
meetings available to you as needed
and requested by you. The scope of this
service offering is limited to core
strategic wealth planning and up to two
other specialized wealth planning areas
as designated by you and your adviser
on an annual basis. It also includes
administrative services and investment
advisory services. Additional services
that may be discussed with you and
quoted separately include family
continuity planning and other special
projects. Paid personal income tax filing
fees are generally not offered at this
service level.
Comprehensive Wealth Management
Engagements
In a Comprehensive Wealth
Management engagement, we assist
you in developing a comprehensive
financial plan and managing your
investments on an ongoing basis. As
noted above (see “Financial Planning
Services”), we help you to clarify your
long-term financial planning goals in
several subject areas, evaluate
alternative strategies for achieving
them, and then make
recommendations. In addition, we help
you implement your plan by developing
an investment policy statement, setting
up brokerage accounts, and managing
your investments on an ongoing
discretionary basis in accordance with
your investment policy (see “Investment
Management Services” above). This level
of engagement includes three wealth
planning meetings per year that are
initiated and scheduled by Seneschal
Family Office, with additional meetings
available to you as needed and
requested by you. Also included in this
level of engagement are administrative
services, investment advisory services,
and strategic and specialized wealth
planning encompassing all planning
topics. Additional services that may be
discussed with you and quoted
separately include family continuity
planning and special projects. Paid
personal income tax filing fees are
generally not offered at this service
level.
Family Office Services Engagements
In a Family Office Services engagement,
we assist you in developing a
comprehensive financial plan and
managing your investments on an
ongoing basis. As noted above (see
“Financial Planning Services”) we help
you to clarify your long-term financial
planning goals in several financial
planning subject areas, evaluate
alternative strategies for achieving
them, and then make
recommendations. In addition, we help
you implement your plan by developing
an investment policy statement, setting
up brokerage accounts, and managing
your investments on an ongoing
discretionary basis in accordance with
your investment policy (see “Investment
Management Services” above). This level
Form ADV Part 2A Page 10 of 33 Rev. 03.2024
of engagement includes four meetings
(or more as requested by you) per year,
and per household in the case of multi-
household families. In addition, this level
of engagement includes administrative
services, investment advisory services,
strategic and specialized wealth
planning encompassing all planning
topics, personal income tax filing fees
up to $10,000, and family continuity
planning. Special projects will be quoted
separately.
Use of Independent Managers
Seneschal Family Office may select
certain Independent Managers to
actively manage a portion of its clients’
assets. The specific terms and
conditions under which a client engages
an Independent Manager may be set
forth in a separate written agreement
with the designated Independent
Manager. In addition to this brochure,
clients may also receive the written
disclosure documents of the respective
Independent Managers engaged to
manage their assets.
Seneschal Family Office evaluates a
variety of information about
Independent Managers, which includes
the Independent Managers’ public
disclosure documents, materials
supplied by the Independent Managers
themselves, and other third-party
analyses it believes are reputable. To the
extent possible, the Firm seeks to assess
the Independent Managers’ investment
strategies, past performance, and risk
results in relation to its clients’ individual
portfolio allocations and risk exposure.
Seneschal Family Office also takes into
consideration each Independent
Manager’s management style, returns,
reputation, financial strength, reporting,
pricing, and research capabilities,
among other factors.
On an ongoing basis, the Firm monitors
the performance of those accounts
being managed by Independent
Managers. Seneschal Family Office
seeks to ensure the Independent
Managers’ strategies and target
allocations remain aligned with its
clients’ investment objectives and
overall best interests.
Held Away Account Management
Seneschal Family Office uses a third-
party platform to facilitate management
of held away assets including but not
limited to: 401(k), 403(b), 401(a), HSA,
VEBA, 414(h) and 457(b) and (f), with
discretion or with prior Client approval,
as agreed upon at the time of
engagement. Clients may engage us for
this additional service regardless of their
engagement level for an additional fee.
Seneschal Family Office is not
considered to have custody of Client
funds since our log-in access to effect
trades on behalf of the client is unique
to Seneschal Family Office, and we
cannot disburse funds. Our authority is
limited to rebalancing and submitting
trade requests. Seneschal Family Office
is not affiliated with the platform in any
way and receives no compensation from
them for using their platform. A link will
be provided to the Client allowing them
to connect an account(s) to the
platform. Once the Client account(s) is
connected to the platform, Adviser will
review the current account allocations.
When deemed necessary, Adviser will
rebalance the account considering
client investment goals and risk
Form ADV Part 2A Page 11 of 33 Rev. 03.2024
tolerance, and any change in allocations
will consider current economic and
market trends. The goal is to improve
account performance over time,
minimize loss during difficult markets,
and manage internal fees that harm
account performance. Client account(s)
will be reviewed at least annually, and
allocation changes will be made as
deemed necessary.
Assets Under Management
The following table summarizes the
total assets managed and supervised by
Seneschal Advisors, LLC DBA Seneschal
Family Office as of December 31, 2023:
Assets Under
Management
(Discretionary)
$244,646,831
Assets Under
Management
(Non-Discretionary)
$0
Total Assets Under
Management
$244,646,831
Form ADV Part 2A Page 12 of 33 Rev. 03.2024