Adviser Profile

As of Date 03/11/2026
Registration SEC, Approved, 06/15/2015
Other registrations (2)
ADV Location MILWAUKEE, WI, United States
Contact Info 414 xxxxxxx
Websites
AUM* 469,535,872 35%
of that, discretionary 469,535,872 35%
Number of Employees 9 13%
of those in investment advisory functions 7 17%
Private Fund GAV* 0
Avg Account Size 612,971 23%
% High Net Worth 57.79% 7%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Corporations or other businesses not listed above

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management

Reported AUM

470M 402M 335M 268M 201M 134M 67M
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287200 Stock NameISHARES TR $ Position$109,421,348 % Position27.00% $ Change13.00% # Change-1.00%
Stck Ticker464287804 Stock NameISHARES TR $ Position$59,254,891 % Position15.00% $ Change18.00% # Change-1.00%
Stck Ticker464287507 Stock NameISHARES TR $ Position$35,444,691 % Position9.00% $ Change14.00% # Change0.00%
Stck Ticker921943858 Stock NameVANGUARD TAX-MANAGED FDS $ Position$22,878,080 % Position6.00% $ Change11.00% # Change0.00%
Stck Ticker922042858 Stock NameVANGUARD INTL EQUITY INDEX F $ Position$15,338,400 % Position4.00% $ Change10.00% # Change0.00%
Stck Ticker46090E103 Stock NameINVESCO QQQ TR $ Position$11,955,463 % Position3.00% $ Change27.00% # Change-1.00%
Stck Ticker808524201 Stock NameSCHWAB STRATEGIC TR $ Position$8,350,596 % Position2.00% $ Change14.00% # Change-1.00%
Stck Ticker921937827 Stock NameVANGUARD BD INDEX FDS $ Position$6,341,952 % Position2.00% $ Change1.00% # Change2.00%
Stck Ticker921946406 Stock NameVANGUARD WHITEHALL FDS $ Position$7,001,361 % Position2.00% $ Change6.00% # Change0.00%
Stck Ticker921908844 Stock NameVANGUARD SPECIALIZED FUNDS $ Position$7,225,192 % Position2.00% $ Change10.00% # Change0.00%

Brochure Summary