This Disclosure document is being offered to you by O’Domhnaill Enterprises, Inc., which conducts its advisory business under the name, O’Donnell Wealth Management (“OWM” or “Firm”). This Brochure discloses information about the services that we provide and the way those services are made available to you, the client. O’Donnell Wealth Managementbecame a licensed investment advisor inSeptember 2022. The firm is wholly owned by the Stephen Patrick O’Donnell Sr. and Sue Jean O’Donnell Living Trust.
Stephen P. O’Donnell Sr. and his wife Sue J. O’Donnell serve as trustees for the Stephen Patrick O’Donnell Sr. and Sue Jean O’Donnell Living Trust. Sue Jean and Stephen O’Donnell are affiliated, indirect owners of OWM. Stephen O’Donnell Jr. is the Chief Compliance Officer of the Firm.
We are committed to helping clients build, manage, and preserve their wealth. Our Firm provides services that help clients to achieve their stated financial goals. We will offer initial complimentary meetings upon our discretion; however, investment advisory services are initiated only after you and OWM execute an Investment Management Agreement.
INVESTMENT MANAGEMENT AND SUPERVISION SERVICES We manage advisory accounts on a discretionary basis. For discretionary accounts, once we have determined a profile and investment plan with a client, we will execute the day-to-day transactions without seeking prior client consent but within the expected investment guidelines. Account supervision is guided by the client’s written profile and investment plan.We will accept accounts with certain trading restrictions if circumstances warrant. We primarily allocate client assets among cash, individual stocks, exchange traded funds (“ETFs”), corporate bonds, municipal bonds, and U.S.
Government Treasuries in accordance with their stated investment objectives, and mutual funds.We generally invest Client’s cash balances in money market funds.
Ultimately, we try to achieve the highest return on our client’s cash balances through relatively low-risk and conservative investments. In most cases, at least a partial cash balance will be maintained in a money market account so that our firm may debit advisory fees for our services related to this service.
During personal discussions with clients, we determine the client’s objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also review a client’s prior investment history, as well as family composition and background. Based on client needs, we develop a client’s personal profile and investment plan. We then create and manage the client’s investments based on that policy and plan. It is the client’s obligation to notify us immediately if circumstances have changed with respect to their OCTOBER 2023 | PAGE3 goals. Once we have determined the types of investments to be included in a client’s portfolio and have allocated the assets, we provide ongoing investment review and management services.
Financial planning is included within our investment management services for all accounts.
Financial planning services can include asset allocation, estate planning, insurance needs analysis, business retirement planning, and retirement planning/analysis. OWM will customize the deliverables based on each individual clients’ needs.
Clients should be aware that: a) a conflict exists between the interests of the investment adviser and the interests of the client, b) the client is under no obligation to act upon the investment adviser's recommendation, and c) if the client elects to act on any of the recommendations, the client is under no obligation to effect the transaction through the investment adviser OWM With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to meet client financial objectives. We trade these portfolios based on the combination of our market views and client objectives, using our investment process.
We tailor our advisory services to meet the needs of our clients and seek to ensure that your portfolio is managed in a manner consistent with those needs and objectives.
Clients have the ability to leave standing instructions with us to refrain from investing in particular industries or invest in limited amounts of securities.
Clients may engage us to advise on certain investment products that are not maintained at our Firm’s recommended custodian, such as variable life insurance, annuity contracts, and assets held in employer sponsored retirement plans. Where appropriate, we provide advice about any type of held away account that is part of a client portfolio.
You are advised and are expected to understand that our past performance is not a guarantee of future results. Certain market and economic risks exist that adversely affect an account’s performance. This could result in capital losses in your account.
WRAP FEE PROGRAM Our Firm provides its advisory services as part of a wrap fee program. A wrap fee program is an arrangement where brokerage commissions and transaction costs are absorbed by the Firm. The fee covers transaction costs or commissions resulting from the management of your accounts. Participants in the Program may pay a higher aggregate fee than if brokerage services are purchased separately. Additional OCTOBER 2023 | PAGE4 information about the Program is available in OWM’s Wrap Brochure, which appears as Part 2A Appendix 1 of the Firm’s Form ADV. Our “wrap” fee may be more or less than the fees and commissions charged by other advisory firms, third-party managers, and brokerage firms if the services were acquired separately.
LPL FINANCIALSPONSOREDADVISORYPROGRAMS We may provide advisory services through certain programs sponsored by LPL Financial LLC (“LPL”), a registered investment advisor and broker-dealer.Below is a brief description of each LPL advisory program available to our Firm. For more information regarding the LPL programs, including more information on the advisory services and fees that apply, the types of investments available in the programs and the potential conflicts of interest presented by the programs please see the program account packet (which includes the account agreement and LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable program.
LPLPROGRAM, SWM IIACCOUNT All client accounts managed by our firm will utilize the LPL SWM II account program.
Although clients do not pay a transaction charge for transactions in a

SWM II account, clients should be aware that our Firm pays LPL transaction charges for those transactions.
Custodians such as LPL are compensated for their services which include, but are not limited to execution, custody and reporting. LPL can charge a fixed percentage fee for its services based upon the dollar amount of the assets placed in its custody and/or on their platform (for example: if LPL was to charge an annual percentage of the market value of the client assets in its custody, the fee would include the execution of all account transactions). This is referred to as an “Asset-Based Fee.” In the alternative, rather than a fixed percentage fee based upon the market value of the assets in its custody, LPL could charge a separate fee for the execution of each transaction. This is referred to as a “Transaction-Based Fee.” Under a Transaction Based fee, the amount of total fees charged to the client account for trade execution will vary depending upon the number of transactions that are placed for the account. Our Firm has entered into an Asset Based Pricing (“ABP”) arrangement with LPL Financial, which covers all program transaction fees, including ticket charges, commissions, and other charges for trading and custody. Because LPL’s ABP fee is based on a percentage of the value of all program assets other than assets invested or held in cash, money market funds, non transaction fee mutual funds, and commission-free exchange traded funds (collectively the “Non-ABP Funds”), a conflict of interest exists as our Firm has an economic incentive to allocate or reallocate program clients assets into Non-ABP-Funds to reduce its overall OCTOBER 2023 | PAGE5 costs under the ABP arrangement. Because our Firm cannot predict the markets and the amount of trading that will occur in a client account, our Firm generally favors Asset-Based pricing within its wrap program offering because it will fix the amount of the fee paid in relation to trade execution, regardless of the number of transactions that are placed for the account. Our recommendation that a client enter into an Asset-Based pricing agreement with the account broker-dealer/custodian would depend upon whether, based upon anticipated account size and activity, our Firm reasonably believes that the client would benefit from the available pricing arrangement. However, account investment decisions are often more heavily driven by security selection and anticipated market conditions, as opposed to the amount of commission/transaction fees payable by clients to the account broker-dealer/custodian. However, our Firm, on an annual basis, will conduct a sampling to confirm its belief (given the inability to predict the markets and the corresponding amount of trading that will occur) that Asset-Based pricing continues to be beneficial for its clients. Clients may request at any time to switch between Asset-Based pricing and Transaction-Based pricing arrangements, however, there can be no assurance that the volume of transactions will be consistent from year-to-year given changes in market events and security selection. Therefore, given the variances in trading volume and pricing arrangements, any decision by clients to switch between Asset-Based or Transaction-Based pricing could prove to be economically disadvantageous. Our annual investment advisory fee shall be prorated and paid quarterly, in advance, based upon the average daily market value of the client’s account.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS A client or prospect leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). Our Firm may recommend an investor roll over plan assets to an IRA for which our Firm provides investment advisory services. As a result, our Firm and its representatives may earn an asset-based fee. In contrast, a recommendation that a client or prospective client leave their plan assets with their previous employer or roll over the assets to a plan sponsored by a new employer will generally result in no compensation to our Firm. Our Firm therefore has an economic incentive to encourage a client to roll plan assets into an IRA that our Firm will manage, which presents a conflict of interest. To mitigate the conflict of interest, there are various factors that our Firm will consider before recommending a OCTOBER 2023 | PAGE6 rollover, including but not limited to: (i) the investment options available in the plan versus the investment options available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s investment professionals versus those of our Firm, (iv) protection of assets from creditors and legal judgments, (v) required minimum distributions and age considerations, and (vi) employer stock tax consequences, if any. All rollover recommendations are also reviewed by our Firm’s Chief Compliance Officer in a best effort to determine that the recommendation to a client was reasonable or that the client has determined to make the rollover after being provided ample information about their options. No client is under any obligation to roll over plan assets to an IRA advised by our Firm or to engage our Firm to monitor and/or advise on the account while maintained with the client's employer. Our Firm’s Chief Compliance Officer remains available to address any questions that a client or prospective client has regarding this disclosure.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
ASSETS As of December 31, 2022, our Firm has $55,201,580 discretionary assets under management, and $0 non-discretionary assets under management.