Overview
Niche Investment Advisors is an appropriately registered investment advisor firm formed as limited liability
company (LLC) under the laws of the State of Pennsylvania.
A. Richard Eglington is the sole owner and Managing Member of Niche Investment Advisors. Full
details of his education and business background are provided in the Form ADV Part 2B:
Brochure Supplement.
Niche Investment Advisors began operating as an investment adviser firm in January 2023.
Introduction
The investment advisory services of Niche Investment Advisors are provided to you through an
appropriately licensed individual who is an investment adviser representative of Niche Investment
Advisors (referred to as your investment adviser representative throughout this brochure).
General Description of Primary Advisory Services
The following are brief descriptions of Niche Investment Advisors’ primary services. A more detailed
description of Niche Investment Advisors’ services is provided in Item 5 – Fees and Compensation so that
clients and prospective clients can review the description of services and description of fees in a side-by-
side manner.
Qualified Retirement Plan Services – Niche Investment Advisors provides advisory services in the form
of consulting to qualified plans and qualified plan participants. These consulting services to plans and
plan participants provide do not involve the discretionary management of assets held within qualified
plans.
Financial Planning Services - Niche Investment Advisors provides advisory services in the form of
financial planning services. Financial planning services do not involve the active management of client
accounts, but instead focuses on a client’s overall financial situation. Financial planning can be described
as helping individuals determine and set their long-term financial goals, through investments, tax
planning, asset allocation, risk management, retirement planning, and other areas. The role of a financial
planner is to find ways to help the client understand his/her overall financial situation and help the client
set financial objectives.
Asset Management Services – Niche Investment Advisors provides advisory services in the form of
Asset Management Services. Asset Management Services involve providing clients with continuous and
on-going supervision over client accounts. This means that Niche Investment Advisors will continuously
monitor a client’s account and make trades in client accounts when necessary.
Niche Investment Advisors provides investment advice on the following types of investments:
No-Load (i.e. no trading fee) and Load-Waived (i.e. trading fee waived) Mutual Fund Shares
Exchange-listed securities (i.e. stocks)
Securities traded over-the-counter (i.e. stocks)
Fixed income securities (i.e. bonds)
Closed-End Funds and Exchange Traded Funds (ETFs)
Corporate debt securities (other than commercial paper)
Certificates of deposit
Municipal securities
Variable life insurance
Variable annuities
United States government securities
Interests in partnerships investing in real estate and oil and gas interests
Foreign issues
Option contracts on securities or commodities
Alternative Investments such as Hedge funds and other types of private (i.e. non-registered)
securities
Niche Investment Advisors does not provide advice on warrants, commercial paper, or futures contract on
tangibles or intangibles.
Tailor Advisory Services to Individual Needs of Clients
Niche Investment Advisors’ advisory services are always provided based on your individual needs. This
means, for example, that when we provide asset management services, you are given the ability to
impose restrictions on the accounts we manage for you, including specific investment selections and
sectors. We work with you on a one-on-one basis through interviews and questionnaires to determine
your investment objectives and suitability information. Our financial planning services are always provided
based on your individual needs. When providing financial planning services, we work with you on a one-
on-one basis through interviews and questionnaires to determine your investment objectives and
suitability information.
We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
Retirement Plan Rollover Recommendations
When Niche Investment Advisors provides investment advice about your retirement plan account or
individual retirement account (“IRA”) including whether to maintain investments and/or proceeds in the
retirement plan account, roll over such investment/proceeds from the retirement plan account to a IRA or
make a distribution from the retirement plan account, we acknowledge that Niche Investment Advisors is
a “fiduciary” within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”)
and/or the Internal Revenue Code (“IRC”) as applicable, which are laws governing retirement accounts.
The way Niche Investment Advisors makes money creates conflicts with your interests so Niche
Investment Advisors operates under a special rule that requires Niche Investment Advisors to act in your
best interest and not put our interest ahead of you.
Under this special rule’s provisions, Niche Investment Advisors must as a fiduciary to a retirement plan
account or IRA under ERISA/IRC:
Meet a professional standard of care when making investment recommendations (give prudent
advice);
Never put the financial interests of Niche Investment Advisors ahead of you when making
recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that Niche Investment Advisors gives advice
that is in your best interest;
Charge no more than is reasonable for the services of Niche Investment Advisors; and
Give Client basic information about conflicts of interest.
To the extent we recommend you roll over your account from a current retirement plan account to an
individual retirement account managed by Niche Investment Advisors, please know that Niche Investment
Advisors and our investment adviser representatives have a conflict of interest.
We can earn increased investment advisory fees by recommending that you roll over your account at the
retirement plan to an IRA managed by Niche Investment Advisors. We will earn fewer investment
advisory fees if you do not roll over the funds in the retirement plan to an IRA managed by Niche
Investment Advisors.
Thus, our investment adviser representatives have an economic incentive to recommend a rollover of
funds from a retirement plan to an IRA which is a conflict of interest because our recommendation that
you open an IRA account to be managed by our firm can be based on our economic incentive and not
based exclusively on whether or not moving the IRA to our management program is in your overall best
interest.
We have taken steps to manage this conflict of interest. we have adopted an impartial conduct standard
whereby our investment adviser representatives will (i) provide investment advice to a retirement plan
participant regarding a rollover of funds from the retirement plan in accordance with the fiduciary status
described below, (ii) not recommend investments which result in Niche Investment Advisors receiving
unreasonable compensation related to the rollover of funds from the retirement plan to an IRA, and (iii)
fully disclose compensation received by Niche Investment Advisors and our supervised persons and any
material conflicts of interest related to recommending the rollover of funds from the retirement plan to an
IRA and refrain from making any materially misleading statements regarding such rollover.
When providing advice to a retirement plan account or IRA, our investment advisor representatives will
act with the care, skill, prudence, and diligence under the circumstances then prevailing that a prudent
person acting in a like capacity and familiar with such matters would use in the conduct of an enterprise of
a like character and with like aims, based on the investment objectives, risk, tolerance, financial
circumstances, and a client’s needs, without regard to the financial or other interests of Niche Investment
Advisors or our affiliated personnel.
Client Assets Managed by Niche Investment Advisors
Niche Investment Advisors has $25,238,000 of assets under management on a discretionary basis and
$0.00 on a non-discretionary basis to report as of May 9, 2023.