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Adviser Profile

As of Date 06/20/2024
Adviser Type - Large advisory firm
- An investment adviser (or subadviser) to an investment company
Number of Employees 75 20.97%
of those in investment advisory functions 36 5.88%
Registration SEC, Approved, 03/03/1972

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Investment companies
- Pooled investment vehicles
- Pension and profit sharing plans
- Charitable organizations
- Sovereign wealth funds and foreign official institutions
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Publication of periodicals or newsletters
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
5B 5B 4B 3B 2B 2B 784M
2015 2016 2017 2018 2019 2020 2021 2022

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$20,221,446

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Stck Ticker92204A702 Stock NameVANGUARD WORLD FD $ Position$66,954,832 % Position2.00% $ Change5.00% # Change3.00%

Brochure Summary

Overview

A. Firm Overview Bailard, Inc. (“Bailard”, “we”, “us”, “the firm”, or “our”) is a registered investment adviser headquar- tered in Foster City, California with approximately 73 employees. Bailard was founded in 1969 by three graduates of the Stanford Graduate School of Business. From its inception, Bailard has had a focus on education and providing clients with diversification over multiple asset classes. Bailard has two divisions: Bailard Wealth Management and Bailard Asset Management (previously “Bailard Institutional”). Bailard Wealth Management provides investment advisory and financial planning services to investors seeking multi-asset diversification. Bailard Asset Management offers single asset strategies to separate account clients, mutual funds, and affiliated pooled vehicles. We maintain a business discipline designed to attract and retain top investment talent, and the av- erage tenure among Bailard’s 43 key professionals was 15 years. Of the professional staff, 81% have advanced degrees and/or industry designations, e.g., PhD, Masters, MBA, CFA, CFP®, JD, LLM, CIMC®, CIMA®, CDFA®, CPWA, and RICP®. Led by Chief Executive Officer, Sonya Mughal, Bailard’s senior management team is comprised of five individuals with an average tenure at Bailard of 20 years. B. Ownership Structure Bailard is a wholly-owned subsidiary of BB&K Holdings, Inc., a privately owned C-Corporation. BB&K Holdings, Inc. is subject to the oversight of a board of directors which consists of six outside directors and one Bailard employee, specifically, Sonya T. Mughal (Chief Executive Officer). We view our independence as the best way to serve our clients well and to provide the scope, stabil- ity and alignment of interests for continued success. As of March 31, 2023, 52 employees owned ap- proximately 59% of the firm, with the remaining shares owned by former employees and private investors.1 Moreover, as of March 31, 2023, Bailard was 52% owned by women and minorities. C. Bailard Wealth Management Services Bailard has been advising high net worth investors for over fifty years. We provide high-touch cli- ent service, multi-asset class portfolios, and financial planning to help our clients secure their fi- nancial landscape and achieve their goals. Our advice is based on the needs and objectives of the specific client. Bailard Wealth Management Service investment portfolios may include a mix of traditional assets (core U.S. stocks, international stocks, U.S. bonds and cash equivalents) as well as more specialized components such as tactical assets, small-cap value stocks, growth stocks, real estate, alternative investments, as well as sustainable, responsible, and impact investments, which is further dis- cussed below. Tax issues as well as risk tolerance are considered in building client portfolios. As active managers, we make shifts in asset allocation in response to changing economic and market conditions. Sustainable, Responsible & Impact Investing (“SRII”) In addition to being informed by traditional financial analysis, many of Bailard’s investment portfolios incorporate Sustainable, Responsible, and Impact Investing (“SRII”) principles in 1 For further information, please see additional disclosures in Item 11 – Code of Ethics, Participation in Client Trans- actions and Personal Trading. their construction and management. Under this approach, our goal is to build portfolios that perform better on environmental, social, and governance (ESG) metrics than their benchmarks, and that avoid companies with egregious patterns of corporate behavior. Our process combines our proprietary ESG Capture® scoring framework with suitability assess- ments as well as product and industry screens. Our aim is that our portfolios do less harm to society and the planet, while also reducing exposure to long-term financial risk and providing market-rate returns. ESG Capture®. For some Bailard strategies, we score companies on their ESG practices and performance using Bailard’s ESG scoring framework called ESG Capture®. We use this in- formation in the building and managing of our portfolios to incorporate ESG leaders and avoid ESG laggards. Our ESG Capture® process allows us to mitigate exposure to risks in- cluding climate change; poor corporate governance; undisclosed political giving; poor per- formance on diversity, equity, and inclusion; and more – while also pursuing investing op- portunities in the companies performing well on, or providing solutions to, these problems. Further, ESG Capture® is tailored to individual strategies to address each strategy’s unique investible universe. Product & Industry Screens. For some Bailard strategies, we utilize Product & Industry Screens to remove companies from our investable universe if they misalign with the social or environmental aims of the strategy in question. Many of our strategies screen out invest- ments in private prisons, alcohol, tobacco, gambling, adult entertainment, and weapons. In addition to including the above screens, certain strategies are also extraction- and fossil fuel-free, while others are specialized to address particular issues, like animal welfare. Suitability Assessments. When our investment research teams want to learn more from an ESG perspective about a security they’re considering buying, or if a company makes it into our investable universe but we have concerns about it from an ESG perspective, we evaluate the company using a tool called a Suitability Assessment. The Suitability Assess- ment includes information on the company’s ESG scoring, product and industry involve- ment, recent news and controversies, and peer benchmarking. Based on these inputs, the Assessment provides an overall recommendation as to which Bailard portfolio strategies would be appropriate for ownership of the security in question. Suitability Assessments go beyond basic ESG and screening approaches, with the goal of leading to better alignment between companies and the values built into the strategies in which they’re owned. Impact Investing. Bailard also offers impact investing strategies, which aim to have a posi- tive impact on society and the planet while providing a return on capital. Clients who choose to make impact investing a part of their overall investment mix will have the oppor- tunity to make a positive social and environmental impact by providing direct investment to companies and projects that align with their values – examples include renewable en- ergy, decarbonization, diversity and inclusion, job creation, and affordable housing. Our impact investing strategy options include direct investments in both debt and private eq- uity vehicles, as well as our own public equity impact investing strategy called Bailard Broad Impact and Bailard Broad Impact Global. For some clients in the ESG/SRII strategies, Bailard may also invest the client in a related funds-only strategy, e.g., Fundamental Large Cap Funds strategy or SRII Large Cap Funds strategy, that holds a combination of mutual funds and/or ETFs. Some of the mutual funds/ETF’s held in these strategies apply their own ESG screens, but we do not apply the Bailard Products & Industry screens to the strategies. Beyond investing itself, SRII at Bailard includes Corporate Engagement and Thought Lead- ership. Bailard actively engages with companies in our portfolios, directly and as a part of stakeholder coalitions, on ESG issues to help ensure favorable outcomes for shareholders, society, and the planet. And we leverage independent research, written pieces, and media engagement to illustrate the importance and relevance of these issues. Other Services provided by Bailard Wealth Management Depending on client preferences and needs, the services we offer to Bailard Wealth Man- agement clients may include financial planning, as further discussed below, estate plan consultation with our Director of Estate Strategy, income tax planning, healthcare plan- ning, elder care planning, multi-generational family planning, special needs planning, life insurance and annuity review, executive compensation (review of 10b5-1), and consultation on outside commercial real estate exposure. Financial planning services are available to Bailard Wealth Management clients who choose to engage in this process. After five decades of providing financial planning advice, we can draw upon a strong library of knowledge and experience. Typically, this is a very fluid pro- cess, where the financial plan is reviewed in response to changes in personal or financial circumstances. Investment restrictions may be established by Bailard Wealth Management clients with regard to their accounts managed by Bailard. Restrictions may be placed on purchases and sales of certain securities, industries, sectors and asset classes, etc. Clients may also provide input
regarding in- come tax recognition, minimization or maximization. Under certain circumstances, Bailard will provide investment services for these clients without first undertaking a thorough review of the client’s circumstances, financial or otherwise. This ap- proach is limited to those clients who instruct us to disregard these circumstances and/or to those corporate pension and profit-sharing plans which are subject to ERISA. Please note that, while Bailard takes tax issues into consideration as described above when manag- ing Bailard Wealth Management client portfolios, it is not an accountant and cannot provide tax advice. Clients should consult with their tax advisors for such advice. In the context of providing financial planning services, which may touch on matters that are legal in nature, we would like to remind clients to consult with their legal advisers as we are not attorneys and cannot provide legal advice. D. Bailard Asset Management Services Bailard Asset Management offers investment strategies in both traditional long-only equity man- agement and alternative investments. Bailard Asset Management manages the following asset clas- ses and investment styles: EQUITY STRATEGIES In the management of the long-only equity strategies, Bailard Asset Management utilizes quantita- tive methods to varying degrees that attempt to add value relative to client specific benchmarks. These quantitative methods are based on an evolution of our quantitative research, which began in 1995. Strategy Name Description Broad Impact The strategy seeks to build a portfolio comprised of companies we believe will have a net positive impact on society over the short, Strategy Name Description medium or long term. The portfolio may include companies in dis- ruptive and transformative industries. The investment team prior- itizes companies contributing to the macro-themes of Inclusion and Sustainability through business practices, products and/or services, as expressed through 21 micro-themes. The portfolio will be comprised of companies that in our view can help the planet and people of all backgrounds thrive. Broad Impact Global Applying Bailard’s Broad Impact philosophy to an expanded uni- verse, the strategy seeks to build a portfolio comprised of compa- nies we believe will have a net positive impact on society over the short, medium or long term. The portfolio may include companies in disruptive and transformative industries among the U.S. and non-U.S. public equity markets. The investment team prioritizes companies contributing to the macro-themes of Inclusion and Sus- tainability through business practices, products and/or services, as expressed through more than 20 micro-themes, as curated for the global investment universe. The portfolio will be comprised of companies that in our view can help the planet and people of all backgrounds thrive. International Designed to dynamically respond to the investment environment and focus on the selection of countries as well as individual securi- ties. Micro Cap Value ESG 2 Integrates behavioral finance techniques in an effort to identify temporarily mispriced equities. Quality Growth Seeks to invest in high quality companies with competitive sales and earnings growth rates. We seek to manage risk through diver- sification of holdings and economic sectors. Holds 45 to 60 posi- tions in most but not all the ten economic sectors as defined by MSCI. Small Cap Value ESG Integrates behavioral finance techniques in an effort to identify temporarily mispriced equities. Smart ESG ADR Seeks to combine a robust ESG framework with low tracking error to the MSCI EAFE Index, a broad developed international market benchmark. Smart ESG US All Cap Seeks to implement a robust ESG framework while maintaining a low tracking error to a broad market benchmark, the MSCI USA In- vestable Market Index (IMI). Technology 3 Invests in the stocks of firms that predominately use technology to drive their businesses, with exposure primarily to the information technology sector and, to a lesser extent, such broad economic sec- tors as telecommunications, industrials and consumer discretion- ary. 2 This strategy is currently implemented on a portion of the Nationwide Cognitive Value Fund. 3 This strategy is currently implemented on a portion of the Nationwide Bailard Technology & Science Fund. Strategy Name Description Technology and Science Emphasizes the technology and science sectors as well as other growth industries in the marketplace. FIXED INCOME STRATEGIES: Strategy Name Description Active Fixed Income Our long-only active fixed income strategy uses a top-down investment process to develop ways to add value relative to various fixed income benchmarks for both taxable and tax-exempt portfolios. We generally construct high-quality portfolios with intermediate duration targets, in an effort to produce a competitive level of after-tax income while pre- serving principal. Laddered Bond A long-only passive laddered bond strategy that seeks to provide an at- tractive and predictable level of income while focusing on capital preservation by investing in high quality bonds. ALTERNATIVE INVESTMENT STRATEGIES Bailard Asset Management’s alternative investment strategies pursue a wide range of investment opportunities. Strategy Name Description Real Estate Encompasses more than 40 years of Bailard’s experience in investing in and managing real estate portfolios and offers investors exposure to of- fice, industrial, retail, multi-family residential and other types of com- mercial properties. Technology Opportu- nities Focuses on small and mid-cap technology companies globally with strong prospects for above-market growth. Additional information on Bailard Asset Management’s equity, fixed income and alternative invest- ment strategies can be found in Item 8. E. Separate Accounts, Sub-Advisory Services and Pooled Vehicles Separate Accounts and Sub-Advisory Services A separate account is a client specific portfolio individually managed in accordance with one of our long-only equity or alternative investment strategies, subject to the investment policies, limitations and restrictions of our clients. A separate account could, for example, represent all or a portion of the assets of a pension plan, endowment, or individuals. We also offer advisory and sub-advisory services to pooled investment vehicles and mutual funds. Pooled Vehicles Bailard Asset Management currently manages the following affiliated, unregistered pooled ve- hicles:
• Bailard Real Estate Investment Trust, Inc. (the “Real Estate Fund”)4
• Bailard Emerging Opportunities Fund I, LP (formerly known as Bailard Emerging Life Sciences Fund I, LP) (the “EOF”) As of the date of this Brochure, Bailard is in the process of launching the Bailard Multifamily Fund, L.P. (the “Multifamily Fund”). F. Wrap Fee Program Bailard provides portfolio management services to a small number of wrap fee accounts. These ac- counts participate in a wrap fee program called Managed Account Consulting (“MAC”) that is spon- sored by D.A. Davidson & Co., a third-party firm (“sponsor firm”), which is a dually registered in- vestment adviser and broker-dealer. While Bailard attempts to manage wrap fee program accounts similarly to non-wrap fee accounts, wrap fee accounts are administered differently as discussed throughout this document. For exam- ple, non-wrap fee accounts generally pay advisory fees directly to Bailard. Wrap fee accounts gener- ally pay a wrap fee directly to the sponsor firm, and Bailard receives a portion of the wrap fee from the sponsor. Also, wrap fee accounts have limited direct contact with Bailard investment profes- sionals; the sponsor firm typically has its own relationship with a wrap fee account. In addition, Bailard places orders for wrap fee account trades differently than for non-wrap fee accounts. For further information on Bailard’s brokerage practices with respect to wrap fee accounts, please see Item 12 – Brokerage Practices that follows in this document. Bailard discloses in Part 1A of its Form ADV that it participates in D.A. Davidson’s MAC program. For further information on the MAC program, please refer to the D.A. Davidson’s Part 2A of Form ADV, including Appendix 1 of Form ADV: Wrap Fee Program Brochure. Both of these documents are available through the SEC’s Investment Adviser Public Disclosure website. G. Client Assets Under Management Bailard’s total assets under management were $5.3 billion (including $5.28 billion discretionary and $16.88 million non-discretionary assets) as of March 31, 2023.