Description of Firm
Blue Water Asset Management, LLC d/b/a Blue Water Asset Management is a registered investment
adviser primarily based in Grand Rapids, MI. Our advisory firm was organized as a Limited Liability
Company under the laws of the State of Michigan in 2015. Mark S. Redfield is our Managing Member
and Jay W. Greer is our Chief Compliance Officer.
Investment Adviser Representatives of Blue Water Asset Management, LLC may offer our services
along with other financial services under the marketing/business names of Capitol Income Consultants,
Jay Greer & Co., and Redfield Financial Group.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "BWAM", "we", "our" and "us" refer to Blue Water Asset
Management and the words "you", "your" and "client" refer to you as either a client or prospective client
of our firm.
Portfolio Management Services
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives.
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, we
have the authority and responsibility to formulate investment strategies on your behalf. Discretionary
authorization will allow us to determine the specific securities, and the amount of securities, to be
purchased or sold for your account without obtaining your approval prior to each transaction.
Discretionary authority is typically granted by the investment advisory agreement you sign with our
firm, a power of attorney, or trading authorization forms.
In limited circumstances, we may consider accommodating client restrictions (for example, limiting the
types of securities or specific securities that can be purchased or sold for your account). However, we
are unable to accommodate client restrictions in accounts that utilize model portfolios or program
strategies.
As part of our portfolio management services, we may use one or more sub-advisers to manage a
portion of your account on a discretionary basis. The sub-adviser(s) may use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and may hire and fire any sub-adviser without your prior approval.
In providing account management services, we generally do not accept client restrictions on the
specific securities or the types of securities that may be held in your account.
Financial Planning Services
We offer financial planning services which typically involve providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. We may also use financial
planning software to determine your current financial position and to define and quantify your long-term
goals and objectives. Once we specify those long-term objectives (both financial and non-financial), we
will develop shorter-term, targeted objectives. Once we review and analyze the information you provide
to our firm and the data derived from our financial planning software, we will deliver a written plan to
you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Advisory Consulting Services
We offer consulting services that primarily involves advising clients on specific financial-related topics.
The topics we address may include, but are not limited to, risk assessment/management, investment
planning, financial organization, or financial decision making/negotiation.
Selection of Other Advisers
We may recommend that you use the services of a third party money manager ("MM") to manage all,
or a portion of, your investment portfolio. After gathering information about your financial situation and
objectives, we may recommend that you engage a specific MM or investment program. Factors that we
take into consideration when
making our recommendation(s) include, but are not limited to, the
following: the MM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the MM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The MM(s) will actively manage your portfolio and will assume discretionary investment authority over
your account. We will assume discretionary authority to hire and fire MM(s) and/or reallocate your
assets to other MM(s) where we deem such action appropriate.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related education to
plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Either party to the pension consulting agreement may terminate the agreement upon written notice to
the other party in accordance with the terms of the agreement for services. The pension consulting
fees will be prorated for the quarter in which the termination notice is given and any unearned fees will
be refunded to the client.
Wrap Fee Programs
We do not participate in any wrap fee program.
Types of Investments
We primarily offer advice on equity securities, ETFs, warrants, corporate debt securities (other than
commercial paper), commercial paper, certificates of deposit, municipal securities, variable annuities,
structured notes, mutual fund shares, United States government securities, options contracts on
securities, options contracts on commodities, futures contracts on tangibles, futures contracts on
intangibles, interests in partnerships investing in real estate and interests in partnerships investing in
oil and gas interests.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $334,730,589 in client
assets on a discretionary basis.