A. Description of our advisory firm
Nova Financial LLC dba NOVA Financial Services is an Investment Adviser registered with the
Securities and Exchange Commission (“SEC”). Our firm is a limited liability company formed in the
State of Arizona. Our firm has been in business as an investment adviser since 2009 and is owned
as follows:
• NOVA Financial Holding Company, LLC – 65.00% Owner
• BFD, LLC – 35.00% Owner
Please note that: (1) For purposes of this item, our principal owners include the persons we list as owning 25% or
more of our firm on Schedule A of Part 1A of Form ADV (Ownership Codes C, D or E). (2) If we are a publicly held
company without a 25% shareholder, we simply need to disclose that we are publicly held. (3) If an individual or
company owns 25% or more of our firm through subsidiaries, we must identify the individual or parent company
and intermediate subsidiaries. If we are a state-registered adviser, on Form ADV Part 2A Page 2, we must identify
all intermediate subsidiaries. If we are an SEC-registered adviser, we must identify intermediate subsidiaries that
are publicly held, but not other intermediate subsidiaries.
We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. We specialize in the following types of services:
• comprehensive portfolio management
• pension consulting
• financial planning and consulting
• referrals to third -party money managers
B. Description of the Types of Advisory Services We Offer
(i) Comprehensive Portfolio Management:
Our comprehensive portfolio management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in
meeting their financial goals through the use of financial investments. We conduct at least one,
but sometimes more than one meeting (in person, if possible, otherwise via telephone
conference) with clients in order to understand their current financial situation, existing
resources, financial goals, and tolerance for risk. Based on what we learn, we propose an
investment approach to the client. We may propose an investment portfolio consisting of
exchange traded funds, mutual funds, individual stocks or bonds, or other securities. Upon the
client’s agreement to the proposed investment plan, we work with the client to establish or
transfer investment accounts so that we can manage the client’s portfolio. Once the relevant
accounts are under our management, we review such accounts on a regular basis and at least
quarterly. We may periodically rebalance or adjust client accounts under our management. If
the client experiences any significant changes to his/her financial or personal circumstances, the
client must notify us so that we can consider such information in managing the client’s
investments.
(ii) Pension Consulting:
We provide pension consulting services to employer plan sponsors on a one-time or ongoing
basis. Generally, such pension consulting services consist of assisting employer plan sponsors
in establishing, monitoring and reviewing their company's participant- directed retirement plan.
As the needs of the plan sponsor dictate, areas of advising could include investment options,
plan structure and participant education.
All pension consulting services shall be in compliance with the applicable state law(s) regulating
pension consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to
provide our services to such accounts, we acknowledge that we are a fiduciary within the
meaning of Section 3(21) of ERISA (but only with respect to the provision of services described
in section 1 of the Pension Consulting Agreement).
(iii) Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to individuals, families, and
other clients regarding the management of their financial resources based upon an analysis of
client’s current situation, goals, and objectives. Generally, such financial planning services will
involve preparing a financial plan or rendering a financial consultation for clients based on the
client’s financial goals and objectives. This planning or consulting may encompass one or more
of the following areas: Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include
general recommendations for a course of activity or specific actions to be taken by the clients. For
example,
recommendations may be made that the clients begin or revise investment programs,
create or revise wills or trusts, obtain or revise insurance coverage, commence or alter
retirement savings, or establish education or charitable giving programs. It should also be noted
that we refer clients to a tax professional, attorney or other specialist, as necessary for non-
advisory related services. For written financial planning engagements, we provide our clients
with a written summary of their financial situation, observations, and recommendations. For
financial consulting engagements, we usually do not provide our clients with a written summary
of our observations and recommendations as the process is less formal than our planning service.
Plans or consultations are typically completed within six (6) months of the client signing a
contract with us, assuming that all the information and documents we request from the client
are provided to us promptly. Implementation of the recommendations will be at the discretion
of the client.
(iv) Referrals to Third -party Money Managers:
We provide clients access to investment advisory services of third-party professional portfolio
management firms for the individual management of client accounts. As part of this process, we
assist clients in identifying an appropriate third-party money manager. We provide initial due
diligence on third -party money managers and ongoing reviews of their management of your account.
In order to assist clients in the selection of a third -party money manager, we typically gather
information from the client about their financial situation, investment objectives, and reasonable
restrictions they can impose on the management of the account, which are often very limited. It
is important to note that we do not offer advice on any specific securities or other investments in
connection with this service. Investment advice and trading of securities is only offered by or
through the third-party money managers to clients.
We periodically review third -party money managers’ reports provided to the client, but no less
often than on an annual basis. Our associates contact the clients from time to time, as agreed to
with the client, in order to review their financial situation and objectives; communicate
information to third -party money managers as warranted; and assist the client in understanding
and evaluating the services provided by the third -party money manager. The client will be
expected to notify us of any changes in his/her financial situation, investment objectives, or
account restrictions that could affect their account.
C. Client Tailored Services and Client Imposed Restrictions
We offer individualized investment advice to clients utilizing the Comprehensive Portfolio
Management service offered by our firm. Additionally, we offer general investment advice to
clients utilizing the following services offered by our firm:
• Financial Planning & Consulting
• Pension Consulting
• Referrals to Third -party Money Managers
We usually do not allow clients to impose restrictions on investing in certain securities or types
of securities due to the level of difficulty this would entail in managing their account. In the rare
instance that we would allow restrictions, it would be limited to our Comprehensive Portfolio
Management service. We do not manage assets through our other services.
D. Wrap Fee Programs
The Advisor no longer offers a Wrap Fee program
E. As of December 31, 2023, we provide advisory services for an approximate total of $341,304,000
which consists of approximately $338,918,000 in discretionary assets and $2,386,000 in non-
discretionary assets.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
• prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice)
• Avoid misleading statements about conflicts of interest, fees, and investment
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.