Description of Firm
IMA Advisory Services, Inc. ("IMA Advisory Services", “IMAAS” "we", or "us") is a registered
investment adviser headquartered in Wichita, Kansas. We are organized as a corporation under the
laws of the State of Kansas and have been providing investment advisory services since 2001. As of
October 2023, we are wholly owned by IMA Advisors, a wholly owned subsidiary of IMA Financial
Group, Inc.
This disclosure brochure describes our Investment Supervisory Services and fees. Refer to the
description of each investment advisory service listed below for information on how we tailor our
advisory services to an individual's specific needs.
Services Described in this Brochure
IMA Advisory Services two brochures describing our services. This brochure focuses on our
Investment Supervisory Services and financial planning services. Advisory services provided to
employers on qualified and non-qualified retirement plans are described in a separate brochure. If you
are interested in receiving the brochure that describes our retirement plan consulting services, please
contact our office at 316-266-6574.
Advisory Services
We offer the following services as an investment adviser: Investment Supervisory Services (asset
management), financing planning independent of asset management, IMA Direct services, and use of
unaffiliated third-party money managers through Envestnet’s Private Wealth Management program.
We provide access to a broad range of clients including individuals, high net worth individuals, trusts,
estates, pension and profit-sharing plans, charitable organizations and corporations.
IMA Direct Services
IMA Direct is an automated investment management service, Institutional Intelligent Portfolios® ("IIP"),
provided by Charles Schwab & Co., Inc. ("Schwab").
Asset Management
We make investments decisions or provide advice to clients based on their individual needs. We
typically provide these services on a discretionary basis, meaning will determine the specific securities,
and the amount of securities, to be purchased or sold for your account without prior approval for each
transaction. We also accept non-discretionary accounts. All recommendations and trades made in
accordance with each client's investment objectives and goals. We allow clients to place reasonable
restrictions on their discretionary accounts (see Item 16). Clients may also seek our non-discretionary
advice on a client’s investment in a private fund (“Private Funds”) sponsored and managed by
unaffiliated managers (the “Fund Sponsors”).
Financial Planning Services
We offer financial planning services primarily using the MoneyGuide Pro© software. When the financial
planning engagement is independent of investment management, the engagement begins with
defining the scope of the engagement and services to be included and confirmed in an agreement.
Advice and planning provided during a financial planning only engagement are not implemented by I
IMA Advisory Services as part of the engagement.
Subadvisory Services
We may, at our discretion, recommend one or more unaffiliated investment managers (each a
“Subadvisor”), to manage all or part of any Account through the Envestnet Private Wealth
Management programs (the "Programs"). Advisor will allocate the Client's assets among the different
options in the Program and determine the appropriateness of the asset allocation and investment
options for each Client, based on the Client's needs and objectives, investment time horizon, risk
tolerance and any other pertinent factors.
The client's relationship will be governed by the Advisory Agreement between the client and IMA
Advisory Services; however, the client’s relationship with the Subadvisor will be governed by the terms
of a separate agreement with the Subadvisor (the “Subadvisory Agreement”). Each Subadvisor will
manage the assets allocated to the Subadvisor according to the Subadvisor’s designated investment
portfolio and style. The Subadvisor will provide the client its Form ADV Part 2A Brochure.
Clients interested in a Subadvisor or Private Fund will receive from the client’s individual advisor
information regarding the available Subadvisor(s) or Private Funds once the individual advisor has
identified the client’s needs and objectives. The client will authorize the custodian maintaining Account
assets to provide Subadvisor account statements and confirmations of transactions (electronically or
via internet) to IMA Advisory Services, along with an indication that account statements have been
sent to the client, and to permit IMA Advisory Services to electronically view and download Subadvisor
account information. The client will grant us unrestricted access to such account information.
Review & Monitoring of Subadvisors and Private
Funds
Prior to making any recommendations with respect to a Subadvisor or Private Fund, the individual
advisor will collect (or update, if already collected) the suitability information. The Investment
Committee will monitor the Subadvisor accounts, publicly available custodian statements (and any
reports from the Subadvisor or Fund Sponsor) and performance to ensure its management and
investment style remains aligned with your investment goals and objectives. At least annually, the
Investment Committee reviews performance of the portfolio against targets, and assess Subadvisor’s
or Fund Sponsor’s overall management, and whether to recommend reallocation your assets.
Not All Clients Offered Same Services
The Portfolio Management Team selects the service(s) to offer to clients from among the services we
have approved and authorized to offer. From time to time, we will approve one or more services (each
a “Limited Service”), some of which will not be described in this Brochure, or which only a limited
number will be approved to offer to their clients. We retain the right of approval for each client admitted
to a Limited Service. We reserve the right to select clients for a Limited Service based, at least in large
part, on subjective criteria and factors that benefit our firm, such as by increasing client referrals or the
amount of assets we will manage, rather than on fair and equitable selection of participants for these
programs. We do not disclose in our Brochure or to non-participating clients the details of the Limited
Services; however, such services do not involve preferred access to initial public offerings, nor do they
affect the procedures for day-to-day handling of client trades described in Item 12 below.
Types of Investments
For portfolios for which we serve as portfolio manager, assets may be invested in mutual funds; money
market funds; exchange-traded funds ("ETFs"); common and preferred stocks; REITs; security options;
real estate partnerships; corporate debts; municipal securities; and if appropriate, "sweep"
arrangements where cash balances are transferred into money market funds; money market deposit
accounts, or bank accounts for cash management purposes, which may be advised by or maintained
with the Account's qualified custodian. Our investment strategy and any liquidity needs and investment
restrictions imposed by the client will affect the specific types of investments we purchase or
recommend for the clients Account.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client’s specific financial situation, the
investment advice we provide to you may be different or conflict with the advice we give to other clients
regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”), when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. The way we make money creates
some conflicts with your interests, so we operate under a special rule that requires us to act in your
best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2023, our total regulatory assets under management is $911,558,004 of which
$762,313.15 are non discretionary.