Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of Tennessee in 2013 and has been in business as an investment adviser since that time. Our
firm is wholly owned HTP Enterprises, LLC, which is wholly owned by Gene Rice.
Our firm provides asset management and investment consulting services for many different types of
clients to help meet their financial goals while remaining sensitive to risk tolerance and time
horizons. As a fiduciary it is our duty to always act in the client’s best interest. This is accomplished
in part by knowing the client. Our firm has established a service-oriented advisory practice with open
lines of communication. Working with clients to understand their investment objectives while
educating them about our process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Comprehensive Portfolio Management:
As part of our Comprehensive Portfolio Management service clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring, and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising could include investment options, plan structure and
participant education. Retirement Plan Consulting services typically include:
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly
traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
ADV Part 2A – Firm Brochure Page 5 Wealth Preservation Advisors, LLC
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Sub-Advisers:
Our firm provides clients with a list of investment advisory services of a sub-adviser for the individual
management of client accounts. As part of this process, we assist clients in identifying an appropriate
sub-adviser. Investment advice and trading of securities will only be offered by or through the chosen
sub-adviser. Our firm will not offer advice on any specific securities or other investments in connection
with this service. Prior to selecting a sub-adviser, our firm will provide initial due diligence on sub-
advisers and ongoing reviews of their management of client accounts. In order to assist in the selection
of a sub-adviser, our firm will typically gather client information pertaining to financial situation,
investment objectives, and reasonable restrictions to be imposed upon the management of the account,
which are often very limited.
Our firm will periodically review sub-adviser reports provided to the client at least semi-annually.
Our firm will contact clients from time to time, as agreed to with the client, in order to review their
financial situation and objectives; communicate information to sub-advisers as warranted; and,
assist the client in understanding and evaluating the services provided by the sub-adviser. Clients
will be expected to notify our firm of any changes in their financial situation, investment objectives,
or account restrictions that could affect their financial standing. The client may also directly contact
the sub-adviser managing the account or sponsoring the program.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Portfolio Management
clients. General investment advice will be offered to our Financial Consulting, Retirement Plan
Consulting, and Third Party Money Management clients.
Each Comprehensive Portfolio Management client has the opportunity to place reasonable restrictions
on the types of investments to be held in the portfolio. Restrictions on investments in certain securities
or types of securities may not be possible due to the level of difficulty this would entail in managing
the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
Our firm manages $439,365,748 on a discretionary basis and $40,329,267 on a non-discretionary
basis as of December 31, 2023.
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