FIRM DESCRIPTION
HC Advisors LLC (“HC Advisors” or the “Firm”) is an investment management firm that is registered
with the Securities and Exchange Commission (“SEC”) as an investment adviser. HC Advisors is
organized as a Georgia limited liability company that was formed in 2012. HC Advisors’ current
business activities consist primarily of the discretionary and non-discretionary management of
securities portfolios, third party money management, financial planning and consulting services.
Principal Owner: Daniel C. Henning is the Managing Member and sole principal owner, owning 100%
of the Firm. Mr. Henning also serves as one of the Firm’s Investment Adviser Representatives.
TYPES OF ADVISORY SERVICES
Portfolio Management Services
HC Advisors offers personalized investment advisory services to individuals, pension and profit-sharing
plans, trusts, estates, charitable organizations, corporations, and other business entities. HC Advisors
offers investment management services which are focused on capital appreciation.
HC Advisors requires that a written Investment Advisory Agreement (“IA Agreement”) be signed by the
Client prior to the provision of services. The IA Agreement outlines the services rendered by HC
Advisors and the fees Clients will be charged. As noted above, Clients shall open either a discretionary
asset management account or a non-discretionary account with the Custodian, through which HC
Advisors shall monitor the assets of the Account, and purchase and/or sell securities within the
Account, according to the terms and conditions of the IA Agreement.
Discretionary Portfolio Management: As a discretionary adviser, HC Advisors will have the authority to
supervise and direct the Client’s portfolio without prior consultation with the Client. Notwithstanding the
foregoing, Clients may impose certain written restrictions on HC Advisors with the management of their
investment portfolios, such as prohibiting the inclusion of certain types of investments. Each Client
should take note, however, that restrictions imposed by a Client may adversely affect the composition
and performance of the Client’s investment portfolio. By granting HC Advisors full discretion and
authority to manage the account, the Client is authorizing the Firm to perform various functions, at the
Client’s expense, without further approval from the Client. Such functions include the determination of
securities to be purchased or sold and the amount of securities to be purchased or sold. Once the
portfolio is constructed, HC Advisors will provide continuous supervision and re-balancing of the
portfolio as changes in market conditions and as Client circumstances may require.
Non-Discretionary Portfolio Management: Alternatively, HC Advisors provides non- discretionary
portfolio management services whereby the Firm will make specific investment recommendations to a
client tailored to meet the needs and investment objectives of that specific client but shall not initiate
any orders to purchase or sell any securities (or specific securities) without the client’s approval.
Third Party Money Managers
HC Advisors also provides access to investment service programs in which Client accounts are
managed by independent third-party investment advisers. Our Firm has entered into agreements with
various third party’s investment advisers to offer for the purpose of having their products and services
available to our clients. These programs provide investment opportunities among mutual funds,
variable annuities, stocks, bonds, and additional securities.
HC Advisors will assist Clients in determining the appropriate allocation of the Client’s invested assets
among different asset classes, and in turn may select one or more third-party money managers who
specialize in each of those asset classes. Our Investment Adviser Representatives (“IAR”) meet with
Clients to analyze the Client’s need(s) of third-party advisory programs or services by collecting the
Client’s financial information including the client’s suitability. Based on the information provided by the
Client, HC Advisors will assist the Client in determining an appropriate asset allocation amount
available with independent third-party money managers based on the investment style and asset
classes employed by those money managers. Clients will receive a separate Form ADV Part 2A of
each selected third-party money manager and will enter into a separate investment management
agreement with each third-party money manager selected by HC Advisors.
The third-party manager will be granted discretionary trading authority to provide investment
supervisory
services for that portion of the Client’s portfolio allocated to that particular third-party
money manager. Under this arrangement, HC Advisors does not make any custody arrangements for
Client’s funds and securities. The money managers will trade independently of one another. There can
be no assurance that the trading strategies employed by a third-party money manager will be
successful.
Clients are encouraged to obtain and carefully review the contracts and disclosure documents,
including Form ADV Part 2A, of the third-party money managers whose services they are considering
so they understand fully the services being provided and the fees being charged. The services, reports
and contract termination provisions provided by these programs vary as do the costs. We encourage
our clients to compare programs.
Financial Planning and Consulting Services
To the extent requested by the Client, HC Advisors may determine to provide financial planning and/or
consulting services. HC Advisors engages in broad-based, modular, and consultative financial
planning services. Broad-based financial planning advice will typically involve providing a variety of
services, principally advisory in nature, to Clients regarding the management of their financial
resources based upon an analysis of their individual needs. An IAR of HC Advisors will meet with the
Client to gather pertinent information about the Client’s financial circumstances and objectives. HC
Advisors may also use financial planning software to determine the Client’s current financial position
and to define and quantify the Client’s long-term goals and objectives. Once such information has been
reviewed and analyzed, a written financial plan – designed to achieve the Client’s stated financial goals
and objectives – will be produced and presented to the Client.
For Clients that require advice on a single aspect of their finances, HC Advisors offers modular
financial planning/general consulting services.
Clients are generally required to enter into a Financial Planning and Consulting Agreement with HC
Advisors setting forth the terms and conditions of the engagement (including termination), describing
the scope of the services to be provided, and the portion of the fee that is due from the Client prior to
HC Advisors commencing services.
TAILORED RELATIONSHIPS
Portfolio Management Services
HC Advisors shall provide investment advisory services tailored to the specific needs and objectives of
each Client. HC Advisors will tailor its advisory services to its client’s individual needs based on
meetings and completion of a client profile. If clients wish to impose certain restrictions on investing in
certain securities or types of securities, the Firm will address those restrictions with the client to have a
clear understanding of the client’s requirements.
Third Party Money Managers
The selection of third-party money manager is based on individual needs of our Clients and the
suitability of products and services. Our advice is based on a thorough assessment of our Client’s
goals, objectives, investment horizon, and risk tolerance and the investment philosophy of the third-
party money manager.
Financial Planning Services
Financial plans are based on the Client’s financial situation at the time the plan is presented and are
based on financial information disclosed by the Client to HC Advisors. Clients are advised that certain
assumptions may be made with respect to interest and inflation rates and use of past trends and
performance of the market and economy. Past performance is in no way an indication of future
performance. HC Advisors cannot offer any guarantees or promises that the Client’s financial goals
and objectives will be met. As the Client’s financial situation, goals, objectives, or needs change, the
Client must notify HC Advisors promptly.
WRAP FEE PROGRAMS
Wrap Fee Programs are arrangements between broker-dealers, investment advisers, banks and other
financial institutions and affiliated and unaffiliated investment advisers through which the Clients of
such firms receive discretionary investment advisory, execution, clearing and custodial services in a
“bundled” form. In exchange for these “bundled” services, the Clients pay an all-inclusive (or “wrap”)
fee determined as a percentage of the assets held in the wrap account. HC Advisors does not
participate in and is not a sponsor of any wrap fee program(s).
Assets Under Management
As of December 31, 2023, we provide continuous management services for $414,610,036 in client
assets on a discretionary basis, and $210,796,464 in client assets on a non-discretionary basis.