other names
{{ Info.Overview }}
Revenue {{ Info.Revenue | formatUSD }}
Headquarters {{ Info.Headquarters }}

Adviser Profile

As of Date 03/28/2024
Adviser Type - Large advisory firm
Number of Employees 15
of those in investment advisory functions 11
Registration SEC, Approved, 03/30/2012
AUM* 1,232,430,411 56.04%
of that, discretionary 1,231,890,261 56.51%
Private Fund GAV* 1,231,890,262 56.51%
Avg Account Size 94,802,339 44.04%
SMA’s Yes
Private Funds 12 1
Contact Info 617 xxxxxxx
Websites

Client Types

- Pooled investment vehicles
- Corporations or other businesses not listed above

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
787M 675M 562M 450M 337M 225M 112M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count8 GAV$1,054,626,210
Fund TypeOther Private Fund Count4 GAV$177,264,052

Similar advisers

Adviser Hedge Fund Liquidity Fund Private Equity Fund Real Estate Fund Securitized Asset Fund Venture Capital Fund Other Fund Total Private Fund GAV AUM #Funds
Adviser ANTARCTICA INVESTMENT ADVISORS, LLC Hedge Fund- Liquidity Fund- Private Equity Fund1.4b Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund- Total Private Fund GAV1.4b AUM3.6b #Funds18
Adviser SPP MANAGEMENT SERVICES, LLC Hedge Fund- Liquidity Fund- Private Equity Fund496.4m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund7.4m Total Private Fund GAV503.8m AUM503.8m #Funds9
Adviser 360 ONE CAPITAL PTE LTD Hedge Fund- Liquidity Fund- Private Equity Fund64.1m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund325.8m Total Private Fund GAV389.9m AUM- #Funds10
Adviser CM WEALTH ADVISORS LLC Hedge Fund- Liquidity Fund- Private Equity Fund504.8m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund973.8m Total Private Fund GAV1.5b AUM3.2b #Funds28
Adviser DWM ASSET MANAGEMENT, LLC Hedge Fund- Liquidity Fund- Private Equity Fund43.3m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund229.6m Total Private Fund GAV272.9m AUM554.6m #Funds3
Adviser SEQUEL HOLDINGS, L.P. Hedge Fund- Liquidity Fund- Private Equity Fund175.0m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund170.0m Total Private Fund GAV345.0m AUM345.0m #Funds9
Adviser PACTOLUS Hedge Fund- Liquidity Fund- Private Equity Fund58.3m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund28.2m Total Private Fund GAV86.5m AUM185.8m #Funds5
Adviser UPWELLING CAPITAL GROUP LLC Hedge Fund- Liquidity Fund- Private Equity Fund7.8m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund7.3m Total Private Fund GAV15.2m AUM115.2m #Funds4
Adviser PERIPHAS CAPITAL, LP Hedge Fund- Liquidity Fund- Private Equity Fund142.7m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund- Total Private Fund GAV142.7m AUM142.7m #Funds2
Adviser HEALTHCOR PARTNERS MANAGEMENT, L.P. Hedge Fund- Liquidity Fund- Private Equity Fund69.0m Real Estate Fund- Securitized Asset Fund- Venture Capital Fund- Other Fund101.8m Total Private Fund GAV170.8m AUM170.8m #Funds3

Brochure Summary

Overview

New Heritage Capital, LLC (collectively with its affiliates, as applicable, “Heritage”) acts as the investment adviser to private equity funds (each a “Fund” and collectively, the “Funds”) that invest in operating companies. Heritage, along with the general partner of each Fund, selects and manages the investments in each Fund, which are typically equity investments in primarily private, founder-owned, lower middle-market businesses for the purpose of providing existing shareholders with liquidity and/or growth capital to expand their businesses. Once identified, Heritage, along with the general partner of each Fund, participates in the acquisition, management, monitoring and disposition of investments in each Fund (each, a “Portfolio Company”). The Funds are closed-ended and generally have a term of 10 years. The Funds were marketed primarily to institutional investors and high net worth individuals. On a limited basis, Heritage also provides non-discretionary investment management to institutional accounts that invest directly in the operating companies in which the Funds invest. Collectively, the institutional accounts and the Funds are referred to as our “Clients”. Our only advisory clients are the Clients. Certain Heritage funds were formed for the purpose of investing in a single Portfolio Company. These funds include Heritage-PT Fund, L.P. and Heritage-PT Fund-B, L.P. (collectively, the “Single Purpose Funds”). Other Heritage funds were formed for the purpose of investing in multiple Portfolio Companies. These funds include New Heritage Capital Fund, L.P., New Heritage Capital Fund-B, L.P., New Heritage Capital Fund III, L.P., New Heritage Capital Fund III-B, L.P., New Heritage Capital Fund IV, L.P. and New Heritage Capital Fund IV-B, L.P. (collectively, the “Pooled Investment Funds”). Lastly, Heritage-Continental Investors, LLC, NHC III GCM Co-Investors, LP, New Heritage Capital Fund III SPV, LP and New Heritage Capital Fund III SPV-2, L.P. (the “Co-Investment Funds”) were formed as pooled investment vehicles to make co- investments in specific Portfolio Companies alongside the Pooled Investment Funds. Heritage was formed in 2006 and is solely owned by Mark Jrolf, Managing Senior Partner. The Funds are structured as limited partnerships or limited liability companies in which the investors are passive limited partners or members and a Heritage affiliate serves as the general partner or managing member, respectively. The primary focus of Heritage’s investment advisory services is researching and advising on privately negotiated transactions in operating entities. Investments are predominantly in non-public companies. In general,
the senior principals or other personnel of the general partners or their affiliates serve on the board of directors (or equivalent) of each Portfolio Company held by the Funds. The advisory services for each of the Funds are further described in each Fund’s respective offering memorandum, limited partnership agreement or operating agreement, and/or management or advisory agreement (the “Documents”). We do not vary our investment advice from the terms of the Documents. Additionally, these Documents also detail the various investment restrictions that govern the types of investments the Funds are permitted to make and remuneration Heritage and the general partners or managers of the Funds will receive for managing the Funds. In accordance with common industry practice, one or more of the general partners of the Funds have entered, and may in the future enter, into “side letters” or similar arrangements with certain investors pursuant to which the general partner of the Fund grants the investor specific rights, benefits, or privileges that are not made available to investors generally. These arrangements typically clarify any regulatory, New Heritage Capital, LLC 5 informational, and interpretational issues with the Documents. However, such rights, benefits, or privileges could be regarding economic terms, fee structures, excuse rights, information rights, co-investment rights, or transfer rights. Other side letter rights are likely to confer benefits on the relevant investor at the expense of the relevant Fund or of investors as a whole, including in the event that a side letter confers additional reporting, information rights and/or transfer rights, the costs and expenses of which are expected to be borne by the relevant Fund. For the most part, any rights established or any terms altered or supplemented will govern only the investment of the specific investor and not the terms of a Fund as whole. Certain additional rights will have the effect of increasing the expenses borne by a Fund and/or its investors not party to the particular side letter, including for example with respect to costs incurred in providing such investor additional information or reporting. The information provided herein about the investment advisory services provided by Heritage is qualified in its entirety by reference to the Funds’ Documents and subscription agreements. As of December 31, 2023, Heritage provided investment advisory services to Funds with approximately $1.23 billion in assets under management (approximately $1.23 billion in discretionary assets under management and $0.5 million in non-discretionary assets under management).