NEW HERITAGE CAPITAL, LLC other names

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Adviser Profile

As of Date:

03/28/2024

Adviser Type:

- Large advisory firm


Number of Employees:

15

of those in investment advisory functions:

11


Registration:

SEC, Approved, 3/30/2012

AUM:

1,232,430,411 56.04%

of that, discretionary:

1,231,890,261 56.51%

Private Fund GAV:

1,231,890,262 56.51%

Avg Account Size:

94,802,339 44.04%


SMA’s:

YES

Private Funds:

12 1

Contact Info

617 xxxxxxx

Websites :
Client Types:

+

Advisory Activities:

+

Compensation Arrangments:

+

Reported AUM

Discretionary
Non-discretionary
787M 675M 562M 450M 337M 225M 112M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Recent News

Flaxbourne goes wild to help fund new heritage centre
04/06/2021

A family hunting competition is to be held in the town of Ward in the school holidays, with all proceeds going towards the build of a heritage centre in the town.

stuff.co.nz

Dingwall heritage trail plan gathers pace; hopes to boost visitors to the Ross-shire town
04/03/2021

A NEW heritage trail hopes to drive tourism to Ross-shire's county ... with hopes high that a grant application to the Heritage Lottery Fund could cover the rest of the cash. The money will also cover other costs such as promotional leaflets highlighting ...

ross-shirejournal.co.uk

'Much needed' £4.75m to boost Covid recovery for region's arts
04/02/2021

Thousands of organisations across the UK will receive cash from the Department for Digital, Culture, Media and Sport's (DCMS) Culture Recovery Fund to help them survive and recover from the ...

edp24.co.uk

£2.3m in grants to help Covid recovery for Norwich arts
04/02/2021

Thousands of organisations across the UK will receive cash from the Department for Digital, Culture, Media and Sport's (DCMS) Culture Recovery Fund to help them survive and recover from the financial impact of the coronavirus pandemic. This includes 43 ...

eveningnews24.co.uk

Georgia May Jagger showcases her lithe physique in striking photoshoot
03/30/2021

Georgia May Jagger has saved you time on searching for the perfect pair by showing off Wrangler's new 'Heritage' collection. The 'Worldwide' jeans are designed with a classic yet timeless retro ...

dailymail.co.uk

How to transform your home with paint and colour
03/30/2021

If matt paint is more your thing, then look up Dulux’s new Heritage range. The collection comprises 112 contemporary colours inspired by British architecture and design through the ages ...

telegraph.co.uk


Private Funds Structure

Fund Type Count GAV
Private Equity Fund 8 $1,054,626,210
Other Private Fund 4 $177,264,052

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Private Funds



Employees




Brochure Summary

Overview

New Heritage Capital, LLC (collectively with its affiliates, as applicable, “Heritage”) acts as the investment adviser to private equity funds (each a “Fund” and collectively, the “Funds”) that invest in operating companies. Heritage, along with the general partner of each Fund, selects and manages the investments in each Fund, which are typically equity investments in primarily private, founder-owned, lower middle-market businesses for the purpose of providing existing shareholders with liquidity and/or growth capital to expand their businesses. Once identified, Heritage, along with the general partner of each Fund, participates in the acquisition, management, monitoring and disposition of investments in each Fund (each, a “Portfolio Company”). The Funds are closed-ended and generally have a term of 10 years. The Funds were marketed primarily to institutional investors and high net worth individuals. On a limited basis, Heritage also provides non-discretionary investment management to institutional accounts that invest directly in the operating companies in which the Funds invest. Collectively, the institutional accounts and the Funds are referred to as our “Clients”. Our only advisory clients are the Clients. Certain Heritage funds were formed for the purpose of investing in a single Portfolio Company. These funds include Heritage-PT Fund, L.P. and Heritage-PT Fund-B, L.P. (collectively, the “Single Purpose Funds”). Other Heritage funds were formed for the purpose of investing in multiple Portfolio Companies. These funds include New Heritage Capital Fund, L.P., New Heritage Capital Fund-B, L.P., New Heritage Capital Fund III, L.P., New Heritage Capital Fund III-B, L.P., New Heritage Capital Fund IV, L.P. and New Heritage Capital Fund IV-B, L.P. (collectively, the “Pooled Investment Funds”). Lastly, Heritage-Continental Investors, LLC, NHC III GCM Co-Investors, LP, New Heritage Capital Fund III SPV, LP and New Heritage Capital Fund III SPV-2, L.P. (the “Co-Investment Funds”) were formed as pooled investment vehicles to make co- investments in specific Portfolio Companies alongside the Pooled Investment Funds. Heritage was formed in 2006 and is solely owned by Mark Jrolf, Managing Senior Partner. The Funds are structured as limited partnerships or limited liability companies in which the investors are passive limited partners or members and a Heritage affiliate serves as the general partner or managing member, respectively. The primary focus of Heritage’s investment advisory services is researching and advising on privately negotiated transactions in operating entities. Investments are predominantly in non-public companies. In general,
the senior principals or other personnel of the general partners or their affiliates serve on the board of directors (or equivalent) of each Portfolio Company held by the Funds. The advisory services for each of the Funds are further described in each Fund’s respective offering memorandum, limited partnership agreement or operating agreement, and/or management or advisory agreement (the “Documents”). We do not vary our investment advice from the terms of the Documents. Additionally, these Documents also detail the various investment restrictions that govern the types of investments the Funds are permitted to make and remuneration Heritage and the general partners or managers of the Funds will receive for managing the Funds. In accordance with common industry practice, one or more of the general partners of the Funds have entered, and may in the future enter, into “side letters” or similar arrangements with certain investors pursuant to which the general partner of the Fund grants the investor specific rights, benefits, or privileges that are not made available to investors generally. These arrangements typically clarify any regulatory, New Heritage Capital, LLC 5 informational, and interpretational issues with the Documents. However, such rights, benefits, or privileges could be regarding economic terms, fee structures, excuse rights, information rights, co-investment rights, or transfer rights. Other side letter rights are likely to confer benefits on the relevant investor at the expense of the relevant Fund or of investors as a whole, including in the event that a side letter confers additional reporting, information rights and/or transfer rights, the costs and expenses of which are expected to be borne by the relevant Fund. For the most part, any rights established or any terms altered or supplemented will govern only the investment of the specific investor and not the terms of a Fund as whole. Certain additional rights will have the effect of increasing the expenses borne by a Fund and/or its investors not party to the particular side letter, including for example with respect to costs incurred in providing such investor additional information or reporting. The information provided herein about the investment advisory services provided by Heritage is qualified in its entirety by reference to the Funds’ Documents and subscription agreements. As of December 31, 2023, Heritage provided investment advisory services to Funds with approximately $1.23 billion in assets under management (approximately $1.23 billion in discretionary assets under management and $0.5 million in non-discretionary assets under management).